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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: August, 2018
Aug 31, 2018

Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group.

So if you have a Facebook Group with more than 50 members, this one’s for you.

Aug 29, 2018

Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses.

You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started. At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.

We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going.  

Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How understanding her ideal target audience so well has built Lianne’s  membership community - and why she now wants to focus on her online marketing efforts

  • The reasons she is moving away from having an open cart 12 months of the year for the membership site

  • What her lead magnet consists of and how she used feedback from her community to create it

  • What Lianne’s ad spend looked like and why she now realized that setting up the campaign for a traffic objective versus conversions was a mistake

  • Where she can make improvements to the blog post copy in order to drive opt-ins

  • How Lianne can use a conversion-based retargeting campaign to start seeing better results with her Facebook marketing

  • The ways she is now testing different images and ad strategies, and the mindset shifts she had to make to allow this

 

Aug 24, 2018

Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business.

I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.

Aug 22, 2018

On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. I did that episode a few months ago, and it was called How to Use Facebook Lookalike Audiences With Custom Audiences.

As you’ll hear, Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.

If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What lookalike audiences are and what using them will allow marketers to do

  • How accurate they are what we should be considering when targeting location and audience size

  • Ways to get creative in using lookalike audiences, besides just exporting your email list

  • What custom audiences to explore when making lookalike audiences and ways to use the engagement audiences from videos

  • How to target cold audiences effectively – instead of just trying to direct sell to them

  • Examples of how I’ve used these strategies in my own business, why we exclude as many groups as possible, my budget recommendations and more

 

I’ve been getting some good feedback about the shorter Quick Tip episodes I’ve been airing weekly, and stay tuned because I have another one coming your way later this week!

Aug 17, 2018

Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions.

You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window?

I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.

Aug 15, 2018

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.  

I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing 

Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   

You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

On the Show Today You’ll Learn:

  • What are the 5 levels of market sophistication, with specific examples of each   
  • How this topic relates to my own business and the efforts I’ve been making to differentiate myself
  • When you should begin to think about market sophistication – and the very first step to take
  • What Kira has done to differentiate herself from the competition and what successful entrepreneurs are doing (and not doing) around this
  • The strategies you can use if you’re not working with a copywriter right now
  • Why you’re never really stuck, regardless of what level you’re at
  • How to use your email list and customers to “own your weird” and differentiate yourself  
  • Kira’s top recommended resources for standing out in a crowded marketplace  

Coming up on this week’s Quick Tip episode, I’m going to be clearing up the confusion around choosing which conversion window to optimize for when your objective is conversions. You’ll want to tune in to this one because I’ll be sharing the option that I recommend you choose based on your offer.  

Aug 10, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about:

A new hack for finding new target audiences that you may not have thought of.

And you have Facebook’s increased focus on transparency to thank for this hack.

I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of.

So I’m really happy to pass along this quick tip to you today.

Aug 8, 2018

So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data…

This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc…

Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now.  After Aug 15th, you won’t be able to create new ads with that targeting.

Anything that’s running prior to Aug 15th -- Keep running until Oct. 1

So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.

Aug 5, 2018

Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.

In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!

You’re going to hear how she started her first online business in the fitness space 6 years ago when she was pregnant with her first daughter. Back then Rachel knew she wanted to create something fast online, and she was so successful running her own Facebook ads for her boot camp that other fitness trainers started approaching her for help growing their businesses.

Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process.

Rachel’s been able to build an amazing business working with the right clients, and she now just works with clients launching.  In this episode, Rachel is going to share how she has actually been able to grow more quickly by keeping things small, and by “scaling back.” The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What Rachel learned as she progressed through my course and how she started attracting her ideal clients

  • The significant shift she made in her business earlier this year and why she says it was so necessary

  • What valuable lessons she’s learned around pricing her services and charging what she’s worth

  • What happens when you don’t set boundaries with clients - plus the two words Rachel says has changed everything for her business

  • How she’s refined her interview process with potential clients and what type of person she will not work with

  • The insights Rachel has gained around outsourcing, including the single biggest mistake she’s made around hiring

  • The ways she’s embraced the leadership role and what 3 roles she would hire for first if she were to start all over again

  • Rachel’s biggest insights around having a successful mindset and the best thing a new ad manager can do right now

  • What her business will look like after baby #2

 

Aug 3, 2018

When you get to the end of your workday, how do you determine whether it was a “successful” work day?

For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”.  And it was a struggle, feeling like I “should” have done more.

And as I talked to more and more fellow business owners, this seemed to be a common struggle.

So today I’m going to share with you what I’ve done to overcome this.

And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them...

Aug 1, 2018

I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students.

Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.

As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.

In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about building warm audiences to target with Facebook ads, as well as expanding her Facebook ads into cold targeting interests.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What problems Larissa is solving for her clients now and why she is looking to pivot her business
  • The struggles she’s having around getting traffic to her lead magnet, and my thoughts about her current funnel
  • Why I think the length of Larissa’s nurture sequence may be causing issues with the overall performance of her funnel
  • What to consider when it comes to opt-ins and a strategy she can use to test an offer right away
  • My suggestions to Larissa for a targeting strategy and why getting too targeted with ads isn’t a good idea
  • How she can use Facebook Audience Insights within Ads Manager and tips for increasing her potential audience size
  • Ways she can test to her Facebook page and my suggestions for pixel use

Coming up on this week’s Quick Tip episode, I’m going to be sharing how you can answer the question, “was this a successful workday or not?” I admit that this is something I’ve struggled with in the past, and I’ll be discussing what I’ve done to overcome it, as well sharing with you what my friends in the mastermind group I’m a part of had to say about this topic.

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