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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Jan 22, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you trying to figure out what launch method is right for you?

I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new.

I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!

Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. 

In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do. 

If you have questions about your next launch, you’ve come to the right place. 

If you're interested in the Optimized Launch Method and you’re a course creator, online coach, or maybe you've got a membership, and you're looking for a simple, repeatable, low-stress launching option, then I want to invite you to my new free live mini-series training starting on Monday, January 25th. 

In the training, I will teach you my Optimized Launch Method. It’s the easiest launch that you will ever do, and by the end of the free training, you're going to have a complete plan for using it in your business. It’s not too late to sign up! To register go to www.rickmulready.com/livetraining.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/livetraining

Full show notes are available at www.rickmulready.com/462 

Jan 20, 2021

Making $25k from your first launch sounds pretty great, right?

On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. 

Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.

I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.

On Today’s Show You’ll Learn: 

  • What it’s like to go from brick and mortar to online 
  • The importance of nailing down your messaging 
  • How being real attracts people to you 
  • Why Amy chose the Optimized Launch Method 
  • How to learn from your data 
  • The importance of testing and trialing 
  • Why you need to know the pain points of your audience
  • How to price your offer 
  • How to break your goal down to sound less daunting 

As I mentioned in the episode, January 25th is my free live mini-series training where I’m going to be teaching you my Optimized Launch Method. It’s the easiest launch method you’ll ever do, and by the end of the training, you’ll have a complete plan for using it in your business. To sign up or learn more, go to www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

Follow @marriagesparks on Instagram 

Follow Marriage Sparks on Facebook 

www.marriagesparks.com 

 

Full show notes available at www.rickmulready.com/461 

Jan 15, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you have an offer that you know is good but that you're having trouble getting traction with? 

I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.

This one thing is simple. It is all about getting your offer out there. 

If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. 

Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. 

In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business. 

If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their Business 



Full show notes are available at www.rickmulready.com/460 

Jan 13, 2021

Do you do launch reviews after your launches to see how everything went?

Well, it’s super important that you do, and I am going to tell you why.

In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. 

My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.

On Today’s Show You’ll Learn: 

  • Why I created the Offer to Optimized program
  • The value of scalable intimacy 
  • Why I’m okay with not hitting my goal for the launch 
  • The importance of looking at earnings per lead 
  • The numbers behind my launch 
  • How to calculate your earnings per lead 
  • Why these numbers are so important
  • The value of personal connection 
  • Things that did and did not work well in the launch 
  • The importance of doing a review of your launch shortly after it ends

I hope this episode gives you some inspiration for your own launches and shows you how you can learn and improve after each one. 

If you’re a course creator, you've got a membership, or you're an online coach looking to scale to six or seven figures, I want to invite you to join us in our free Optimized CEO Community Facebook group. Go to www.rickmulready.com/group to get inside. 

Register for the free training where I’ll be teaching you my optimized launch method! The first training will be on Monday, January 25th. Get registered at www.rickmulready.com/livetraining.  

Links & Resources Mentioned in this Episode:

Optimized CEO Facebook Group

www.rickmulready.com/clickup 

 

Full show notes available at www.rickmulready.com/459 

Jan 8, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I'm excited to be back this year with lots of exciting things in store for my business and for you!

Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot).  The problem is they have too many offers. 

When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy.

So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.

If you’re a people-pleaser and you’re trying to offer something for everyone, this quick tip is one you need to make sure to listen in to! 

Listen up! Team Mulready is hiring! We’re looking for an Online Marketing Assistant, so if you’re interested in joining my team or you want to learn more, go to www.rickmulready.com and click on “join our team.” 

And if you're not already in my free Optimized CEO Community Facebook group, join me over there to hear more of what you heard here today at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

How to Create and Price Your Flagship Offer (Part I)

How to Create and Price Your Flagship Offer (Part II)  


Full show notes are available at www.rickmulready.com/458 

Jan 6, 2021

Do you have clarity on what problem you solve for people? If you do, could you have more?

Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. 

In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again. 

I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.

On Today’s Show You’ll Learn: 

  • How to get clarity on your offer 
  • The method of selling them what they want but giving them what they need 
  • How to segment your audience 
  • The value of knowing your target audience
  • The importance of tracking your numbers and testing 
  • Why it’s important to get comfortable on video
  • The value of consistency 

There’s a reason I kept bringing this discussion back to clarity. Clarity is SO important and you cannot afford to not be clear on how you serve people. 

I hope this strategy session got you thinking about how some of these things apply to your business.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community.   Join us at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

www.tinytoesbabysleep.com 

https://www.instagram.com/tinytoesbabysleep/

https://www.facebook.com/tinytoesbabysleep/

 

Full show notes available at www.rickmulready.com/457 

Jan 1, 2021

We are officially in 2021! Happy New Year, friends. 

Today, I am bringing you a  “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. 

If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! 

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. 

Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)! 

On the Show Today You’ll Learn:

  • What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out
  • One of the best pitches, word for word, that I’ve even gotten from a prospective guest
  • How case studies can be effectively used and the ways I’ve implemented them 
  • An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive
  • Other incredible insights from the top online business owners in the industry!

I’ve been doing this podcast for 7 years and it is the most fun I have in my business. I hope you gain insight and knowledge from these outstanding podcast hosts and are inspired to be a guest on a podcast in 2021.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community, and you can join us at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

rickmulready.com/targetingworkshop 

www.rickmulready.com/group

Dec 30, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020. 

Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads. 

In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.

There are quite a few changes that we’re going through today, so don’t miss it. 

Come join me in this episode to hopefully close the door on the woes of 2020. 

Links & Resources Mentioned in this Episode:

How Apple's Changes May Significantly Limit Your Marketing Efforts 

Use Facebook Pixel to Reach Devices on iOS 14 

How Apple's iOS 14 Release May Affect Your Ads 

 

Full show notes are available at www.rickmulready.com/455 

Dec 23, 2020

How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode.  

Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year.

Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™ Academy & Business Breakthrough Academy, where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.

Mel is sharing all kinds of crazy helpful advice, but I really want you to pay close attention to the conversation about setting your financial goals because Mel has a slightly different take on it that I think is really great.

On Today's Show You'll Learn: 

  • How to increase your profit before the end of 2020
  • Tax deduction ideas for 2020
  • How to set yourself up for success from a business finance perspective
  • How your lifestyle affects your business decisions
  • How to evaluate the ROI of your business expenses
  • That you can still make an offer before the end of the year
  • Why people are more likely to implement off of paid content than free content 
  • How to stop judging how well you're doing based on your bank account balance
  • The importance of being intentional about the financial choices you make 
  • Why you should have a money conversation with your spouse 

It's not too late to make some big money moves in 2020. The year isn't over yet.

I hope you enjoyed today's episode.  I know I took lots of notes and I'm super grateful that Mel came to spend some time with us. 

If you haven't jumped into my new group yet, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community.   You can join us at www.rickmulready.com/group

Links & Resources Mentioned in this Episode:

Follow Mel on Facebook

Follow @melabraham9 on Instagram

Subscribe to Mel on YouTube 

Follow @MelHAb on Twitter

Connect with Mel on LinkedIn

Get The Debt Breakthrough Calculator: www.melabraham.com/nge

 

Full show notes available at www.rickmulready.com/454 

Dec 21, 2020

Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. 

But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. 

We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently?

In this episode, I will share with you what I learned in my business in 2020. 

I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet. 

On Today’s Show You’ll Learn: 

  • The massive opportunity that podcasting presents 
  • Changes that you need to embrace in 2021
  • The power of focused branding
  • The difference between a building year and a growth year
  • Why you cannot know enough about your target audience 
  • The value of segmentation 
  • How to learn from every experience 
  • The value of personal connection
  • Why you should be upfront and authentic with your audience 
  • How excellent customer service will set you apart from other businesses 
  • Why you should include short-form video and mobile content in your marketing 
  • How to make the most of your ads in 2021 

It’s been a big year in so many ways, and no one knows what 2021 has in store for us, but I do know that we can learn from the last year and use those lessons to prepare and optimize our businesses as we move into 2021. 

 I want to say thanks to each and every one of you for joining me on the podcast this year, here’s to making next year even better!  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/offer-to-optimized

www.rickmulready.com/accelerator 

www.rickmulready.com/group 

Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean

www.facebook.com/business/m/mobile-studio  

 

Full show notes available at www.rickmulready.com/453 

Dec 18, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. 

Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time. 

The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. But if you want to scale, it’s not that simple. That is what’s going to separate the people who are going to be successful with their ads from the people who are not.

So today I want to break down how I look at, and how I recommend that you look at, scaling your Facebook and Instagram ads in 2021.

If you haven’t already joined us inside the free Optimized CEO Community Facebook group, I want to invite you to come on over. We have so much fun in there, it’s an amazing community, and you’ll find a lot of great content to help you as you optimize your business. Head to www.rickmulready.com/group to join!

Full show notes are available at www.rickmulready.com/452 

Dec 16, 2020

Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. 

Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. 

I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. I know it can be boring, but it is SO important, and if there’s anyone who can teach us about the law without making it boring, it’s Jim. 

Jim is the founder of Hawthorn Law. He is an Online Business Lawyer, Entrepreneur, YouTuber, and diehard Cleveland sports fan who has escaped the cold of Ohio to live under the Blue Skies of North Carolina.  Jim is a devoted husband and father of three young kids who loves to camp, hike, run, and make YouTube videos that help online entrepreneurs get their legal house in order so that they can focus on building amazing businesses.

Jim is super approachable, super smart, and I’m so excited to sit down with him for this episode. 

On Today’s Show You’ll Learn: 

  • The biggest legal mistakes that online entrepreneurs are making
  • Things that will attract the attention of the FTC
  • How you should be setting up your business from a legal standpoint
  • Two things that your website absolutely needs to have
  • Where you should start when it comes to protecting yourself legally
  • What you need to do to protect yourself when it comes to testimonials
  • The difference between copyright and trademark
  • When you might want to consider copyrighting something 
  • What you can do when someone is pirating your course
  • What the Lock It Down system is all about

Trust me, getting the legal stuff sorted out is more than worth it. Not only will you be protected if anything were ever to happen, but you’ll also have peace of mind knowing that everything in your business is set up as it should be. Definitely take time to tune in to this special episode! 

Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. If you want to find out what your blind spots are, go to www.rickmulready.com/quiz.  

 

Links & Resources Mentioned in this Episode:

Free Legal Audit: www.hawthornlaw.net/rick 

Jim’s Flagship Course: https://www.hawthornlaw.net/toolkit 

Building an Online Business - Facebook Group 

www.youtube.com/hawthornlaw

www.hawthornlaw.net 

 

Full show notes available at www.rickmulready.com/451 

Dec 11, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you have a high ticket offer that you’d like to see even better results from? 

Today I want to share some of the takeaways from a recent coaching session.  This session was with one of our newest Accelerator group coaching members who has a high ticket offer.   We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel. 

So today we’re breaking down how to understand your numbers and how to optimize them. 

If you have an offer that you think could be performing better than it already is, be sure to tune in. 

When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them. 

If you’d like my help as you do this for your business, then I want to invite you to apply for my Accelerator group coaching program. To find out whether you’re a good fit, go to www.rickmulready.com/accelerator to find out more.

Full show notes are available at www.rickmulready.com/450 

Dec 9, 2020

For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?

Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual.   And guess what?!  It ended up being a HUGE success!

Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.

Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge. 

Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6-year-old and 2-year-old daughters.

On Today’s Show You’ll Learn: 

  • How to recreate the excitement and energy of a live event for a virtual event 
  • How to manage working full-time, running an online business, and being a mom
  • Why Hallie decided to take her live event virtual instead of cancelling 
  • What fears you have to overcome to plan a virtual event
  • How to handle to the transition from live to virtual 
  • What goes into a successful virtual event 
  • The marketing materials that were used to create a hype
  • Why virtual events might be even better than live events
  • How to get over 1,000 attendees 
  • The value of feedback and testimonials 
  • The power of an efficient team

The rise of virtual events has definitely been a really cool thing to come out of 2020. I know that we’ll be seeing a lot more of them, even when in-person events are possible again.   I hope this episode gives you ideas for how to prepare for this change in the future. 

Are you an online course creator, coach, or you've got a membership program? Are you looking to optimize your business to the next level and you're making at least $5,000 a month in revenue?  If you’re overwhelmed and unsure what to do to take your business to the next level and you want my help to accomplish that, then my Accelerator program would be a great fit for you.  

It’s application only. So to apply or learn more, go to www.rickmulready.com/accelerator

 

Links & Resources Mentioned in this Episode:

www.speechtimefun.com

www.shopspeechtimefun.com

www.speechretreat.com

www.instagram.com/speechtimefun

 

Full show notes available at www.rickmulready.com/449 

Dec 4, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Have you ever hired someone for your team that didn't work out?

If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. 

But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. 

So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. 

Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. 

Let’s talk it through together in this episode. 

Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. The feedback from this quiz has been so great, so be sure to take it at www.rickmulready.com/quiz.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/quiz

www.rickmulready.com/group

Full show notes are available at www.rickmulready.com/448 

Dec 2, 2020

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  

My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. 

In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. 

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! 

She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!  

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. 

I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time!  Stay tuned because I am excited to have her back on for an update in 2021!

On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.

 

On the Show Today You’ll Learn:

  • How Kate got into the race car business after getting her degree in interior decorating 
  • What really opened her eyes to the amazing opportunities available in the online space
  • The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business
  • What the process of launching her first course looked like, and why she says that creating it was the “easy part”
  • The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one
  • All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
  • What to consider when determining what audiences to target and messages to use with them
  • The challenges Kate faced in her marketing to her own niche
  • How Kate is continuing to build her email list 

 

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop 

https://katedillon.com/ 

https://katedillon.com/courses/ 

https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing 

https://www.instagram.com/katedillon/ 

https://www.facebook.com/katedilloninc/ 

https://twitter.com/KateJDillon 

https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ 

https://crateinsider.com/ 

https://www.instagram.com/crateinsider/ 

https://www.facebook.com/Crateinsider/ 

https://twitter.com/CrateInsider 

https://socialcurator.com/ 

https://easywebinar.com/

Full show notes available at www.rickmulready.com/447

Nov 27, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today’s episode is a replay of an episode I did earlier this year.  I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. 

Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  

This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! 

On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out! 

Links & Resources Mentioned in this Episode:

rickmulready.com/quiz

Full show notes are available at www.rickmulready.com/446

Nov 25, 2020

Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? 

I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. 

I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. 

As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.

On Today’s Show You’ll Learn: 

  • The importance of mindset 
  • How you can act like you’ve already achieved your goals 
  • My eight book recommendations 
  • Why I’m always looking for mindset books 
  • The value of understanding your money mindset and where it came from 
  • Why we have to let go of control 
  • How giving to others will help you to achieve your goals 

I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group

You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down! 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/group

www.rickmulready.com/about

Full show notes available at www.rickmulready.com/445 

Nov 20, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. 

It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.

From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! 

I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.

Don’t forget that the doors to Offer to Optimized are now open!  This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less.

As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com.

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Full show notes available at www.rickmulready.com/444 

Nov 18, 2020

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. 

In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.

I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.

On Today’s Show You’ll Learn: 

  • Why your ads are not converting
  • What to look at when your conversion percentage is low
  • How to increase conversions for people on your waitlist
  • What the learning phase is for ads
  • The importance of hiring a VA
  • How to stop blindly spending money on ads
  • How to prioritize your activities

I am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited. 

From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out.  I would love to see you in there! 

Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com

 

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Optimized CEO Facebook Group

Full show notes available at www.rickmulready.com/443 

Nov 16, 2020

Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! 

 

This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. 

 

I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. 

 

We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. 

 

I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. 

 

Grab your favorite drink and come hang out with us in this coaching session!

 

On Today’s Show You’ll Learn: 

 

  • The value of the online platform 
  • How Antony’s first launch made $33,000
  • What went into a webinar that converted at 23%
  • The power of narrowing down your target audience 
  • Why I send four emails on the final day of a launch
  • Why you need an email nurture sequence 
  • How to figure out the best platform for you and your course
  • How to make sure you’re not leaving money on the table

 

Do you like the sound of a launch like this? His numbers are pretty incredible! 

 

Are you looking for a simple, repeatable, low-stress launching option for yourself? 

 

Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 

 

The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up. 



Links & Resources Mentioned in this Episode:

 

www.growmysalonbusiness.com 

 

Full show notes available at www.rickmulready.com/442 

 

Nov 13, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Would you love to be able to make an extra $300 every month?

In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. 

As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. 

As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table! 

Are you looking for a simple, repeatable, low-stress launching option?  If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 

The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up. 


Full show notes are available at www.rickmulready.com/441 

Nov 11, 2020

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?

Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! 

In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. 

My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.

On Today’s Show You’ll Learn: 

  • The importance of having rhythm in your business and home life
  • How Brandi’s offers have evolved over the last year 
  • How Brandi creates webinars that convert at 17-25%
  • The value of surveying your audience 
  • Why Brandi loves launching
  • Brandi’s favorite things about the Optimized Launch Method
  • What to put into your launch to add value for your consumer 
  • What the launch process looks like behind the scenes 

I might not be able to promise conversions as high as Brandi’s, but I can get her on the podcast to teach you guys how she did it! 

If you want to keep learning, I have a brand new five-day live training series coming up to teach you the Optimized Launch Method that we’re discussing in this episode. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

Grab your exclusive freebie at www.brandimowles.com/rick 

 

Full show notes available at www.rickmulready.com/440

 

Nov 6, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Have you been thinking about hiring a mentor or coach to help you on your journey? 

Today I want to talk about why I think it's a really great idea. 

The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. 

In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.

This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. 

I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor. 

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th. Register at www.rickmulready.com/livetraining

Full show notes are available at www.rickmulready.com/439 

Nov 4, 2020

Do you like the sound of five figures a month on evergreen? Yeah, me too! 

I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. 

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! 

In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website.  We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high. 

This episode is packed with valuable information so be sure to tune in! 

 

On Today’s Show You’ll Learn: 

  • What Showit is 
  • How long it takes to put templates together 
  • Why you should validate your idea before you put a ton of time into it 
  • The value of blogging 
  • How Elizabeth built her email list 
  • How an automated email sequence can drive sales
  • How Elizabeth’s free quiz helps her make sales 
  • What to put in an email funnel 
  • The importance of clarifying who your product is for and who it’s not for 
  • What running a lean business looks like 
  • The difference between a building year and a growth year

I loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high.  I’m excited to see what she does with her course when it launches in 2021.

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

www.elizabethmccravy.com use code "RICKSENTME" for 15% off

www.elizabethmccravy.com/style 

Follow @elizabethmccravy on Instagram

 

Full show notes available at www.rickmulready.com/438 

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