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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: April, 2020
Apr 29, 2020

Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.  

Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. 

This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business.  

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business but are ready to take it to the next level. I have built a thriving 7-figure online business through a holistic strategy of team building, mindset, positioning myself as the go-to expert, and launching many different products and programs.  

My accelerator program is by application only. If you are interested in the program, head to https://rickmulready.com/accelerator, and schedule your free strategy call to determine if the program is a good fit for your business.  

On Today’s Show You’ll Learn About: 

  • Why email is still an excellent channel for customer communication  
  • Maximizing customer communication within the 24-hour standard messaging window
  • Leveraging SMS to drive people back to Messenger
  • The 3 recent changes to Facebook Messenger you need to know about  
  • Taking advantage of Facebook Messenger’s one-time notification 
  • The importance of having independent access to your audience outside of Facebook 
  • The future of Instagram direct messages
  • Creating conversations through the combination of SMS and Messenger
  • The importance of consent in the relationships with your audience
  • The value of quality over quantity when it comes to conversations

For full show notes and links visit: www.rickmulready.com/292

Apr 24, 2020

Welcome to another quick tip episode! 

One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"  

On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.  

Let’s dive in……. 

If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training.  During this training, I break down and simplify the exact step by step process I use in my own business.  You will also learn the common mistakes I see most people making with their ads and how you can avoid them.  

Apr 22, 2020

I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that! 

Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself.  I created my first workshop earlier this year as I wanted to try something new.  I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price.  Based on the feedback from the workshop, I believe I did just that!  

I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. 

Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier.  I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business.   

I encourage you to look at the assets you have available that you can leverage, figure out how you want to promote it, and OVERDELIVER to your audience.  I think you'll be amazed at the results!

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program.  This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level.  My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.  

On Today’s Show You’ll Learn About: 

  • The importance of having a ripple effect 
  • The psychology behind paid vs. free workshops and how it affects your show- up rates
  • Setting sales and revenue goals for your workshop 
  • The intention behind my paid workshop
  • Pricing strategy to create urgency
  • Simplifying your delegation process
  • The four pillars of marketing I used to promote my workshop
  • Creating a simple sales pitch
  • The importance of doing a debrief after your workshop to evaluate what worked and what didn’t 
  • The show-up rate and total sales of my workshop 
  • What you can do with the assets you’ll create
  • Who should try a paid workshop in their business

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop

Full show notes available at www.rickmulready.com/291

 

Apr 17, 2020

Welcome to another quick tip episode! 

In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs.  These key areas are ones I have been working on for years and continue to work on today. 

I tell my accelerator students that the success of their businesses depends 80% on their mindset.  

The three areas we will be diving into today: 

  • Money 
  • Our Thoughts 
  • Commitment 

These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.  

Let’s dive in…… 

 

Could I ask a favor?  If you have not left a rating and review on Apple Podcasts, I would be forever grateful if you would take a minute and do that.  Leaving a review allows us to reach more people who want to learn how to grow their online business too! 

Apr 15, 2020

My guest on the show today calls herself one of my star students, and I definitely agree! Kaity Griffin successfully scaled an e-commerce business using Google Ads.   That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.  

 

Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia.  After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.  

 

Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads.  She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids.  Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves.  

 

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program.  This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.  



On Today’s Show You’ll Learn About: 

 

  • How Kaity started a business at an early age 
  • Determining if you’re ready to jump from agency work to starting your own business
  • Realizing that the perfect time to build your course is now
  • Taking the hybrid approach to course creation
  • Using a simple strategy to grow your email list quickly
  • Structuring your day and week to balance work and family life
  • Prioritizing your marriage while focusing on your business
  • Shifting your mindset while working through a crisis
  • Dealing with the struggles of having family and friends misjudge you 
  • Doubling down on what’s working in your business
Apr 10, 2020

Welcome to another quick tip episode!  

 

This is where I share a quick tip with you each week that can help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.  

 

Tune in for great business-building lessons that will make your business even stronger in the long run.  Right now you need to listen, lean in, and build an even better relationship with your community.  

 

We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now.   We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. 

 

To find out more head to https://rickmulready.com/strategysessions.

Apr 8, 2020

I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.

 

Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community. 

 

Her wit and genuine intention to provide value are really at the core of everything she does!  We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis. 

 

We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day.   We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them. 

 

Jamie breaks down seven types of posts that get the most engagement for her groups.   If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business.  




I also wanted to let you all know if a new program I am offering.  It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. 

In addition to myself teaching, you will also be learning from an amazing group of guest experts.  This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register. 



On Today’s Show You’ll Learn: 

 

  • How to use your Facebook group as a content resource 
  • The challenge of adapting and creating relevant content vs using what you already pre-planned 
  • Why you should be listening to your audience now more than ever
  • The importance of making money even when times are hard
  • How to create a ripple effect from your services
  • How to get out of panic mode to serve your audience
  • The importance of creating a work-life balance while working from home
  • Reasons you may want to break up your group into smaller ones to better serve a more niche audience 
  • The seven types of posts to get engagement in your group
  • How to use Facebook’s algorithm to your advantage
  • Things you can do to turn around negativity in your group
  • How to determine if you should have a Facebook group right now or not 

 

Apr 3, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’ll be revealing how you can be a better leader.

Let’s jump into it...

Links & Resources Mentioned:  

http://rickmulready.com/strategysessions

Atomic Habits by James Clear

Apr 1, 2020

Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.

When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!

You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. If you’re wondering about pivoting your offer and messaging and really leading with value and service during these times, you’re going to get a lot from this episode!

I’m starting a new 8-week group coaching program to offer support during these uncertain times, and you can register at https://rickmulready.com/strategysessions (available to the first 50 people who sign up).

On the Show Today You’ll Learn: 

  • Madison’s thought process around his pricing and the tiers of offers available

  • The ways that his funnel has changed since joining Accelerator, and the steps we took to optimize and improve it

  • Why Madison doesn’t use the term “sales call” (and what he calls them instead)

  • The messaging he is using at this time, and the reason he feels it’s such an opportunity for businesses right now

  • What results he’s seen by trusting his clients, and the process, and offering a “good faith policy”

  • How Madison spends his days now that business is booming like never before

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