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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: June, 2019
Jun 28, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about some big changes coming to Facebook’s Custom Audiences.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/training

Jun 26, 2019

Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, but I’m going to be diving deep into it with my guest Theresa Loe today. 

Theresa helps online entrepreneurs find, grow and then lead their own stellar teams. She helps her clients streamline the backend of their businesses so that they actually have the time to work on the vision of the company, which is at the core of the problem for most business owners looking to grow their businesses.

As you’ll hear, a lot of this comes back to us having to get past our fears around scaling and getting comfortable with being uncomfortable. The best part of all of this is that you don’t have to hire 10 full-time employees out the gate to help you, and you can absolutely do it in baby steps. You do have to get started with getting the support in you business though, because you really can’t do everything yourself.

Although we covered so much in this conversation, there is still so much more I wanted to ask Theresa about scaling the right way, which is why I tell her she’ll have to come back on the show to share her advice and wisdom.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • What Theresa’s own pivot in business has looked like and how her team has helped her through this transition

  • Both of our personal experiences with perfectionism and the fear of letting go

  • The difference between assigning tasks and assigning responsibility, and why understanding this concept is crucial

  • What to do if you have no idea where to start with hiring your first employee or contractor

  • Theresa’s tips and strategies for the interview process, including why she prefers video interview over phone
    interviews and why behavioral-based questions are so powerful
  • How you can hire on a trail basis and assign test projects to people you’re considering bringing onboard

  • Whether or not experience in and knowledge of the online space should be required in candidates

  • A mistake I made early on around our systems and processes – and what you can do to avoid making it too

  • What the role of an “integrator” looks like and when is the right time to hire one in your business

  • The reasons you should always be communicating your business values with your team
Jun 21, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online marketing or just general growing your business tips.

Today’s quick tip is about what I suggest you do BEFORE creating your course/product.

Let’s jump into it...

Links Mentioned:

https://rickmulready.com/accelerator
 
https://rickmulready.com/jennifer-myers-realtor-course
Jun 19, 2019

Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group, starting this July.

I asked Sarah to come back on the show because her business has really evolved over the past 14 months since she was last here. She’s now doing multiple 5-figures a month in her business, while only spending a couple of thousand dollars on Facebook and Instagram ads each month.

As you’ll hear, it’s really just Sarah working in the business at this point in time, and she’s handling everything from the ads management to customer service. This has been a challenge and she talks about her plans to get support, as well more systems in place, to scale her business going forward.

In this episode Sarah dives into how she’s built her business, from first launching on Etsy to validate the business to the mistakes she made getting while it off the ground.

We also look at the tactical stuff, like why it took her 6 months to build out her sales funnel, how she’s set her ad campaigns up and the way she’s optimized her paid ads.

Sarah also reveals how she’s getting an amazing 60% conversion rate of sales from cold traffic, what’s held her back from scaling her current ad spend, and a whole lot more. 

We really break down Sarah’s business today, including what’s working really well for her and what she can tweak and improve on to scale things in the near future, so I think wherever you are in your business you can get valuable insight from what she has to say today.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Sarah learned that offering too many options to your customers isn’t a good thing

  • Her ad strategy for targeting cold traffic and the way that she uses upsells to generate more revenue

  • What her nurture sequence looks like and a complete breakdown of her current sales funnel

  • The way she does beta testing of new products with previous customers who have purchased from her

  • How Sarah is using 30-second video ads to get more sales

  • The average daily budget for her ads and the objective she’s using with her Facebook advertising

  • Exciting partnerships Sarah has in the works and her plans that will allow her to spend more time with her husband and young son

  • Something I feel she needs to let go of in order to get to the next level in business (hint: it’s something I’ve struggled with myself as a business owner!)
Jun 14, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/accelerator 

Jun 12, 2019

On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories.

When I was brainstorming ideas for that episode though I came up with four more “bonus” lessons, and I thought it would be a bit too much to cover them all at one time, which is why I’m sharing them with you today.

The best part is that these lessons too are applicable to getting your business to 6-figures as well as 7-figures, if you’re at the point in your business where you’re trying to do that.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The 7 key lessons from last week’s episode
  • How I learned that less really is more for your online business
  • Why you should validate, then create, your online course and how I successfully launched my very first course using this method
  • That building your “dream team” does not have to be a daunting task
  • Why it’s not just ok to reinvent yourself, and sometimes it’s essential to do this

Later this week I’ll be bringing you another Quick Tip episode, where I’m going to be clearing up the confusion around the conversion window, so you won’t want to miss that one.

Jun 7, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about Facebook and Instagram Ads Campaign Budget Optimization Tips.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/accelerator 

https://rickmulready.com/facebook-ads-campaign-budget-optimization/ 

Jun 5, 2019

When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years. 

On today’s episode I’ll be going into what it took, including things like building a team, positioning myself as an expert, creating and launching courses, memberships and in-person events, and a whole lot more. I’ll be looking at the mindset shifts I had to master, and essentially what it’s taken for me to become the actual CEO of my business.

To create sustainable growth, it takes a more holistic strategy than most experts are using today. Yes, ads are important, but they’re really just one piece of the puzzle needed to get to that next level.

So today I’m going to be sharing 7 key lessons that I’ve learned on the way to 7-figures, and regardless of where you are in your own business, I know that these lessons are going to be super helpful for you. 

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! 

On the Show Today You’ll Learn:

  • One thing that all successful entrepreneurs have in common, and why I invested in this early on in my journey as an entrepreneur
  • Why it doesn’t always pay to be the smartest person in the room…
  • Three subconscious beliefs to remove from your thinking ASAP
  • What taking imperfect action has done for my business each year
  • The best way to continuously fuel the growth of your business
  • What “climbing the value ladder” means, and why you should be doing this
  • How I became obsessively curious about my ideal audience – and you can too!
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