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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: November, 2019
Nov 29, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/craig-ballantyne-instagram-selling/

https://rickmulready.com/craig-ballantyne-instagram-stories/

Nov 27, 2019

Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.

As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.

The best part is that it’s not that difficult to remove the mental blocks that are holding you back, and in this episode Shannon provides tactical tips and action steps you can start taking today to do this, along with access to her free daily brain priming audio series – that just takes minutes a day!

In this episode we cover self-worth, our subconscious, money beliefs and the science behind what makes someone successful, in whatever way you define success. What Shannon shares today shows that it all really comes down to the realization that we are the creators of our thoughts, and we really do have the choice to get where we want to go.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The inside-out approach that will get you off the “hustle treadmill” – for good

  • Why we shouldn’t be placing our self-worth in our businesses, and each of our experiences with this

  • How long it takes to reprogram your subconscious (the answer will probably shock you!)

  • What Shannon sees as the single biggest challenge that entrepreneurs face today, and how a simple reframe can make all the difference with it

  • The four steps to take to remove limiting beliefs

  • Fascinating examples how musicians, athletes and entrepreneurs can rewire their brains for maximum performance and success

  • How to use a bridge process, and reverse-engineering, to get from brand new entrepreneur to 7-figure earning, or wherever you want to be
Nov 22, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is asking the question, do you know how “healthy” your business is?

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/accelerator

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

Nov 20, 2019

Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done. I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer.

I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way.

Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanced his priorities due to the cancer diagnosis, and you’re going to hear how he’s done that today.

This is really a story about how Mel’s starting life with a clean slate, and the way he’s decided to do what makes him truly happy. I want to make sure that you (and myself), are setting our own definition of success too, just like Mel has.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Mel first realized that something wasn’t right with his health and that he needed to get checked out right away
  • His mindset after receiving the cancer diagnosis – plus how it literally changed his very existence
  • Why he and his wife put a team together, and the steps they took to fight it head on
  • The way that Mel learned it’s really ok to ask others for help and to be vulnerable
  • What he’s adding back on his plate, and the things he’s not pursuing anymore, as he liberates himself from the stresses of life and business and focuses on experiencing joy
  • Mel’s framework for creating a “wealthy” life that isn’t just abundant financially
  • The greatest business lesson he ever learned from his then 6-year old son
  • And much more!
Nov 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/facebook-ads-deep-dive/ 

http://instagram.com/rickmulready

https://rickmulready.com/facebook-attribution-window/

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

Nov 13, 2019

This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.

You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business. 

What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the end!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What Amy does (and her mindset) during her own pre-launch phase and the benefits of focusing on this specific time period
  • Ways to use video to create content, add value and overcome objections, plus the objective to use and what to optimize for when running ads to your video
  • What type of videos are working best for marketers as Facebook ads (and why polished and scripted isn’t always better)
  • How to use ads to build your email list and attract your ideal audience for your launch, plus why a longer pre-launch period can pay you huge dividends
  • The power of a pop-up Facebook Group during pre-launch, and what I’ve done to attract the right people into mine
  • The reasons that it helps to be consistent with your Facebook advertising at all times, and not just when you’re preparing to launch
Nov 8, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/accelerator

https://rickmulready.com/livetraining

https://rickmulready.com/facebook-attribution-window/

 

Nov 6, 2019

Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away!

This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this. 

What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer. If you’re already doing something like this in your business, or you implement what I share in this episode, let me know over on Instagram, @rickmulready!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How each group of your customers will require a different conversation (and why not changing your messaging is a lost opportunity)
  • Why you’ll want to remind each group of people of the transformation that is possible with your product or service
  • What I’d recommend doing to set these segments up in Facebook Ad Manager

  • An example of this exercise in action, in my own business!
Nov 1, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is about how to allocate your Facebook/IG ads budget.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/livetraining


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