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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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All Episodes
Archives
Now displaying: May, 2015
May 29, 2015

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc.

If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed.

That’s how fast things are moving with this stuff.

As a background for why I wanted to do a Part II for this interview, Keith reached out to me after we did our initial interview and told me he had some updates he’d love to share with all of you.

Here's what the updates were about:

He and his agency had been invited by Facebook to attend a special agency-only webinar training put on by the Facebook marketing team where they were sharing the latest stats and updates about Facebook video ads.

And then, he and his agency took what they learned in that webinar and are now running some Facebook video ads tests for a couple of their clients.

Today, Keith shares what he learned on the webinar with Facebook as well as early results of the client tests they're running.

Some really interesting updates and insights from Keith here in Part II.

May 26, 2015

In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc.

Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days.

Today Keith shares what he learned during that meeting and how we can all use this information to make our Facebook ads even better.

You'll hear that we talk a lot about Facebook video ads. Video is where it's at right now with Facebook and if you're not doing Facebook video ads, it's definitely time to get on board.

May 21, 2015

Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels.

We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode 29 and Jody Underhill in episode 33, and I realize many of these conversations have been more advanced.

So I wanted to take a step back and cover sales funnels more for the beginner. Amy's been focusing much of her efforts on these strategies lately.

So if you’re just starting out, maybe you’re just now getting your product together, this episode is for you.

Amy shares the exact 7 steps that make up a personalized social media sales funnel strategy that's is simple-to-set-up, non-techy, automated, and most importantly, it’s a profit-generating machine.

If you’re Selling a product or service online and want to put a system in place for automating your revenue, you know, we’ve talked about it a lot here on the show, that having a social media sales funnel that converts is the backbone of a profitable business today.

If you’re interested in joining Amy’s Profit Lab program, go to amyporterfield.com/rick and you can sign up there. Remember, depending on when you’re listening to this episode, enrollment closes on May 26th.

May 19, 2015

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.

I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great results with your video ads.

So in addition to 2015 being the year of retargeting on Facebook, it’s also about video.

When Facebook came out and reported their first quarter earnings, they said that there are 4 billion video views being served every day on Facebook right now.

That’s a whole lotta video.

And If you’ve been reading my articles or listening to other episodes of AOPT, you know there’s a shift going on right now with Facebook ads.
As advertisers, Facebook wants us adding value to its users and ideally, in the form of stories that we tell about our businesses.

Gone are the days of scammy offers that aren’t truly enriching people’s lives.

Knowing all of this information, Facebook video ads are a great way to add value to your target audience, engage them and grab their attention.

And, they're crushing it right now on Facebook.

I’m seeing video views as low as $0.01 and leads as low as $0.30.

So today I want to share with you how you can get in on the action and take advantage of video ads to grow your business.

May 14, 2015

I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market.

I asked Gus to join me because this conversation offers a different perspective on this show than any we've talked about. If you're looking for an opportunity to grow your business outside of the U.S. where paid traffic is a lot less expensive, this episode will really give you a lot to think about.

May 11, 2015

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.

And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.

We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.

May 4, 2015

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels.  And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill.

Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped architect funnels.  He’s also a local marketing strategist.

Jody really knows his stuff as you'll hear today.

In Today's Episode, You'll Learn:

  • Overviews of successful sales funnel strategies
  • Where to start when building your sales funnel, including where most people get it wrong
  • Specific types of funnels you might consider using for your business
  • Types of email sequences and timing for when to send emails
  • What a highly converting webinar sales funnel looks like
  • What a sales funnel might look like if a webinar doesn’t make sense for your business
  • The concept of a liquidation offer and how to use it to pay for your paid traffic costs
  • Tips on how to go about creating the right kind offer for your business, including -- a liquidation offer, a tripwire, upsells/downsell offers
  • Jody also shares what to do when people have gone all the way through your webinar funnel and haven’t bought from you.
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