Welcome to another Quick Tip episode!
This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.
Today’s quick tip is about the “5%” – are you doing this to move your business forward?
Let’s jump into it...
Links & Resources Mentioned:
http://rickmulready.com/accelerator
https://www.instagram.com/rickmulready/
https://rickmulready.com/facebook-attribution-window/
Traction by Gino Wickman
For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.
Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.
Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial.
Jasmine’s launches have been consistent, as last quarter she saw 206 new members join, but her top priority now is getting new members and seeing a significant increase in these numbers the next time she launches. We also talk about some other priorities for her, including how she wants to enhance her customer experience, and further improve her already strong retention numbers (and lifetime customer value).
As you’ll hear, there is a lot that Jasmine is doing right at the moment, and she really knows her numbers. I’m going to be recommending some strategies that she can try that will help her reach her goals faster though, including a new way that she can launch monthly, instead of quarterly, without the launch process taking up all of her time and being stressful and overwhelming.
At the end of the episode I detail the next steps for Jasmine, and she’s already working on integrating the strategies that we talk about here. She’s an action taker, and I have no doubt that she’ll continue to test and tweak her strategies, and the results will follow. My hope is that you too can gain valuable insights for your next launch from this strategy session!
Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019, which is just a few short days away. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
Welcome to another Quick Tip episode!
This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.
Today’s quick tip is about Facebook’s Attribution Window and why it’s important.
Let’s jump into it...
Links & Resources Mentioned:
https://rickmulready.com/training
http://rickmulready.com/accelerator
Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.”
I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago.
What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do!
As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…
What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!”
Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
Welcome to another Quick Tip episode!
This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.
Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting.
Let’s jump into it...
Links & Resources Mentioned:
My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today.
Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).
As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including a time recently where she was expecting to fail even before tickets went on sale for her event, MamaCon.
The big difference now is that Lianne is able to recognize these thought patterns within minutes, and she changes them before taking action from a better place, and not from one of fear.
Lianne has come so far and now has a thriving multi-6-figure business, although it’s not just about the money for her. It’s really about having as big an impact as possible, and to do that, Lianne has had to get out of her comfort zone and learn to become the CEO and leader of her growing business.
Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
Welcome to another Quick Tip episode!
This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.
Today’s quick tip is about how all leads aren’t created equal.
Let’s jump into it...
Links & Resources Mentioned:
For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting.
In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective.
The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be!
To get a copy of the downloadable evergreen webinar tracking spreadsheet that I mention in this episode, go to http://rickmulready.com/316.
Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!