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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: September, 2019
Sep 27, 2019

Welcome to another Quick Tip episode! 

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about the “5%” – are you doing this to move your business forward?

Let’s jump into it...


Links & Resources Mentioned:

http://rickmulready.com/accelerator

https://www.instagram.com/rickmulready/

https://rickmulready.com/facebook-attribution-window/

Traction by Gino Wickman

 


 

Sep 25, 2019

For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.

Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.

Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial. 

Jasmine’s launches have been consistent, as last quarter she saw 206 new members join, but her top priority now is getting new members and seeing a significant increase in these numbers the next time she launches. We also talk about some other priorities for her, including how she wants to enhance her customer experience, and further improve her already strong retention numbers (and lifetime customer value).

As you’ll hear, there is a lot that Jasmine is doing right at the moment, and she really knows her numbers. I’m going to be recommending some strategies that she can try that will help her reach her goals faster though, including a new way that she can launch monthly, instead of quarterly, without the launch process taking up all of her time and being stressful and overwhelming.

At the end of the episode I detail the next steps for Jasmine, and she’s already working on integrating the strategies that we talk about here. She’s an action taker, and I have no doubt that she’ll continue to test and tweak her strategies, and the results will follow. My hope is that you too can gain valuable insights for your next launch from this strategy session!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019, which is just a few short days away. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • A breakdown of Jasmine’s current numbers, including the churn rate for her membership, her average lifetime customer value, and how she looks at deciding on an ad budget to acquire new customers
  • Why she switched to the $1 trial launch using Instagram, after previously running Facebook ads to cold traffic
  • How Jasmine’s content to members is currently delivered, and a breakdown of her Instagram strategy and pre-launch phases
  • A video strategy that I recommend where she can use what she already has created to leverage Facebook and Instagram targeting
  • What offers Jasmine could use for her re-targeting ads
  • A rundown of her ideal customer, “Katie”, and some additional ways that I think she can reach her (including lookalike audiences she can create and ways to test different audience sizes)

  • What a simplified monthly launch strategy could look for Jasmine and how I think it could help her achieve her vision for the company and her brand

  • Which audience I feel Jasmine should start focusing at this time, and the next steps for her to take - with deadlines!
Sep 20, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about Facebook’s Attribution Window and why it’s important.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/training

http://rickmulready.com/accelerator

 

Sep 18, 2019

Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.”

I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. 

What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do!

As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…

What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!”

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The right mindset you need to have and approach you’ll need to have in order to get the most out of your Facebook and Instagram campaigns
  • The importance of doing the upfront work, then following the steps in order, in an “algorithm friendly” way
  • What getting clear on your end goal will allow you to do, and a case study of a student of mine who effectively implemented her ads strategy this way
  • Why you’ll need to understand your target audience, and sub-audiences, and how to begin speaking with them
  • How to find your target audience on Facebook and the tools I recommend to do it
  • Specific questions you can begin to ask yourself that will set your campaigns up for success
  • A walkthrough of the campaign set ups, and what to consider in terms of objective, optimization, budget and more
  • A simple trick that you can use for your messaging (even if you “suck” at writing copy)!
  • It’s hard to do, but why in most case you need to leave your ads alone for the first 3 to 5 days…
Sep 13, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting. 

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://rickmulready.com/training

Sep 11, 2019

My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today.

Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).

As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including a time recently where she was expecting to fail even before tickets went on sale for her event, MamaCon.

The big difference now is that Lianne is able to recognize these thought patterns within minutes, and she changes them before taking action from a better place, and not from one of fear.

Lianne has come so far and now has a thriving multi-6-figure business, although it’s not just about the money for her. It’s really about having as big an impact as possible, and to do that, Lianne has had to get out of her comfort zone and learn to become the CEO and leader of her growing business.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The tactical issue she thought she had last year, versus the bigger issue that was really at play
  • The “a ha” moment that helped Lianne beat perfectionism (and her upper limit), and the mantra she uses to keep moving forward each day
  • How she knew that she had to get support and the right team in place, as well as simplify her business and offerings
  • The way Lianne’s “baking in the fun into the journey” and is working towards what success means to her
  • Her thoughts on why entrepreneurs set monetary goals and the reframe she uses to judge how well her business is doing
  • The process of define the roles for each of Lianne’s team members, her big plans to go global and how she’s now showing up – in a BIG way
Sep 6, 2019

Welcome to another Quick Tip episode! 

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how all leads aren’t created equal.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/accelerator

Sep 4, 2019

For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting.

In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective.

The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be!

To get a copy of the downloadable evergreen webinar tracking spreadsheet that I mention in this episode, go to http://rickmulready.com/316.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why I recommend launching a live webinar first before moving it to evergreen
  • The stats and metrics that we track weekly, and how we do it

  • What’s been working in the evergreen funnel based on these stats, and what areas need improvement

  • The reason I decided to re-record the entire webinar….

  • The other action steps my team and I have taken to get better results, including a simple upgrade to our opt-in page that made a big impact

  • The most common objection I was hearing from people that weren’t buying the program, and the way I’ve addressed it in my webinar and email follow-up sequence

  • What’s happened since we made the changes to the funnel just a few short weeks ago
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