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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: February, 2020
Feb 28, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with video Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/join4x

https://www.facebook.com/rmulready/

 

Feb 26, 2020

We’re going to get super tactical today, as I’ll be walking you through the formula for creating bonuses for your programs! This is the exact process that I use to come up with bonuses for all of my programs, and I’ve had great success for many years implementing it.

I’ll be sharing examples that will help guide you through each step of the way, including a real-time example of what I’m doing right now for the bonuses I’ve put together as an affiliate for Brandon Lucero’s Video 4x Effect program.

One of the bonuses that I’m so excited about is a two-day live event here in San Diego with some of the biggest names in the online business space that I’m offering for free to anyone who enrolls in Brandon’s program through me, and I talk about the thought process I used for it in this episode.

So are you ready to create bonuses for you offers that will get people to buy? Here we go!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live!  It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • How I use bonuses to overcome the most common objections we get as online entrepreneurs from our potential customers

  • Why it’s so important for you (or your team) to be tracking feedback from your target audience

  • What I mean by “prepping somebody for your offer” – and how to do it the right way

  • The different types of bonuses you can offer, and the reasons why whatever you decide on absolutely must be relevant to your paid offer

  • The number of bonuses I recommend you use, plus what can happen when you offer too many of them

  • How you can repurpose previous content to make the process of creating bonuses easier, and so much more!

 

Feb 21, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking the question: What if your business success was inevitable?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://thelifecoachschool.com/podcast/303/

 

 

Feb 19, 2020

Today you’re going to hear a conversation I had with an Accelerator Mastermind student, and brilliant entrepreneur, Jamie Sears. Jamie creates resources, training and courses for teachers, as well as teacher entrepreneurs, and she’s learned so many valuable lessons of the past few years that I knew I had to bring her on the podcast to share them with you.

Jamie reveals how she turned a hobby into a super successful business, and the mindset shifts she had to make along the way that contributed to her doing this. We look at how she has completely changed the way she thinks about paid advertising, the way she grew her email list from 6,000 to 36,000 people over the course of just one single summer, her process for creating content, and so much more.

Jamie is a great example of someone who has committed to doing what’s hard in business, and not just the easy stuff, and it’s really paid off and allowed her to stand out in her niche. I really think you’re going to get a lot out of this talk I had with Jamie!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live!  It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • What Jamie offers her audience, and the motivation behind it all

  • The beginnings as a hobby, and how she realized it could be a viable business

  • The way her mindset around paid advertising has changed – and why it’s something she can’t afford not to do

  • What Jamie did to make email marketing work for her when she created her first mini-course

  • Why she says that 2018 became the “Year of Content” (and what this looked like for her)

  • How Jamie has built a business around her life, and the role that getting more support and investing in a team has played in this

  • And more!
Feb 14, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m joined by my special guest Ashley Shaw, and we’ll be talking about how to break through the noise and created demand for your products and services!

Let’s jump into it...

Links & Resources Mentioned:  

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://rickmulready.com/how-to-create-powerful-content-w-brandon-lucero-part-ii/

https://ashleyshaw.ca/

https://www.instagram.com/theashleyshaw/

https://rickmulready.com/30k-a-month-ashley-shaw/

 

Feb 12, 2020

If you listened to last week’s episode, you heard the first part of a two-part mini-series featuring my friend Brandon Lucero. I have a feeling you’re going to love this one too, because today Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience, but gets them to take action.

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.

Last week Brandon talked about where online marketers are going wrong with the content they create and share, and this week’s episode is tactical. He’ll be offering the solutions to the common issues that exist, and shares how to create the most powerful content that you’ve ever created in your business.

As I’ve been talking about, Brandon has a 6-part video series being released soon, February 19th, that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • Why focusing on just the results you provide, your skills and your zone of genius isn’t enough today

  • What’s really happening if you have a message, but no sales…

  • The big switch that Brandon made in 2018 that changed everything for him (and resulted in his company generating $1.2 million in just 8 months)!

  • How to effectively use connection videos, and an example of how one of their clients did it

  • More ways that you can start using thought reversal in your business today

  • Why just being “vulnerable” isn’t connecting, how to get into alignment with your messaging, and so much more!
Feb 7, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m letting you know all about what’s going on when your Facebook ad account has been disabled.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://www.facebook.com/business/learn

https://www.facebook.com/business/help

Feb 5, 2020

As I mentioned on the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience, but also gets them to take action. In fact, this is something I’m working on myself, and I’ll be sharing case studies and experiences from my own business, as well as conversations with experts like today’s special guest. This episode is the first part of a two-part mini series with my good friend, content and messaging expert Brandon Lucero.

You’re going to hear the reasons why “how-to” content is only going to get you so far in building your online business right now, and Brandon refers to the new period we are entering as the “new generation” of content.

Brandon is going to reveal how to avoid being boring with your content, and he shares examples of how he is doing it, as well as others who are building massive brands and businesses online (without releasing any “how-to” content).

He explains what should be the foundation of your content strategy, the four things content should be doing for your business, and you’ll get a sneak peek into the exciting second half of our conversation that will be airing next week. You’ll want to tune into that one too, because I’m not exaggerating when I say that it is probably one of the very best episodes I have ever recorded for the podcast!

Brandon has a 6-part video series being released February 19th that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn: 

  • What is so unique about what Brandon does, and why you’ll want to pay attention to what he has to say here

  • How and why his company has shifted the way they do content and messaging over the six months

  • The way that thought reversal and the other techniques Brandon uses can help you stand out in your niche too

  • Why he says that your messaging is everything

  • What the “Circle of Content” involves and the four things that content should always be doing
  • How to tell when it’s time to change your messaging, what happens when you focus on your values and core identities, and so much more!
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