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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: January, 2021
Jan 29, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?

Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. 

This is about being super clear on who you serve and what problem you solve for them. I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later. 

You will also need a consistent content strategy. 

I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads. 

Don’t forget to take a screenshot of this episode and tag me on Instagram stories to let me know what you think of the new podcast artwork! 

I also want to remind you that enrollment for my Offer to Optimized program is open right now for just a few more days. This is for online course creators, maybe you have a membership, or maybe you're an online coach, and you want to be having consistent $5K months, but you're having trouble getting there. If you want to learn more, go to www.rickmulready.com/oto.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/oto

www.rickmulready.com/group

Full show notes are available at www.rickmulready.com/465 

Jan 27, 2021

Do you want to know how to have the best launch copy on the block?

Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. 

Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.

Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

On Today's Episode You'll Learn: 

  • Brittany’s money-making order of operations 
  • Why you have to know your audience before anything else
  • How to research your audience 
  • What makes an email survey successful 
  • The best way to make a survey 
  • How to write specific and engaging questions 
  • What sort of questions went into our survey 
  • The value of identifying patterns and themes in research 
  • The difference between messaging and launch strategy
  • Why you should do a pre-launch 

Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her. 

If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach and you want to optimize your business towards six or seven figures. 

 

If that's you, you need to be in this group. We do trainings, I'm in there answering questions, and it's just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group.  

 

Links & Resources Mentioned in this Episode:

Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean 

www.brittanymcbean.com/quiz 

Survey Email

Link to the Survey 


Full show notes available at www.rickmulready.com/464

 

Jan 25, 2021

Are you in the mood for a bonus episode? Me too. 

 

Let’s do it. 

 

In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. 

 

This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. 

 

Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. 

 

Did you know that my new live mini-series training, that teaches you my Optimized Launch Method, kicks off today?! 

 

If you're a course creator, maybe you're an online coach, or you've got a membership, and you're looking for a simple, repeatable, low-stress launching option that's super effective for you and your business, then you're going to want to register for this free live mini-series training. 

 

It’s the easiest launch you'll ever do, and by the end of the training, you're going to have a complete plan for using it in your business. If you want to register right now, go to www.rickmulready.com/livetraining

 

Jan 22, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you trying to figure out what launch method is right for you?

I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new.

I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!

Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. 

In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do. 

If you have questions about your next launch, you’ve come to the right place. 

If you're interested in the Optimized Launch Method and you’re a course creator, online coach, or maybe you've got a membership, and you're looking for a simple, repeatable, low-stress launching option, then I want to invite you to my new free live mini-series training starting on Monday, January 25th. 

In the training, I will teach you my Optimized Launch Method. It’s the easiest launch that you will ever do, and by the end of the free training, you're going to have a complete plan for using it in your business. It’s not too late to sign up! To register go to www.rickmulready.com/livetraining.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/livetraining

Full show notes are available at www.rickmulready.com/462 

Jan 20, 2021

Making $25k from your first launch sounds pretty great, right?

On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. 

Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.

I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.

On Today’s Show You’ll Learn: 

  • What it’s like to go from brick and mortar to online 
  • The importance of nailing down your messaging 
  • How being real attracts people to you 
  • Why Amy chose the Optimized Launch Method 
  • How to learn from your data 
  • The importance of testing and trialing 
  • Why you need to know the pain points of your audience
  • How to price your offer 
  • How to break your goal down to sound less daunting 

As I mentioned in the episode, January 25th is my free live mini-series training where I’m going to be teaching you my Optimized Launch Method. It’s the easiest launch method you’ll ever do, and by the end of the training, you’ll have a complete plan for using it in your business. To sign up or learn more, go to www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

Follow @marriagesparks on Instagram 

Follow Marriage Sparks on Facebook 

www.marriagesparks.com 

 

Full show notes available at www.rickmulready.com/461 

Jan 15, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you have an offer that you know is good but that you're having trouble getting traction with? 

I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.

This one thing is simple. It is all about getting your offer out there. 

If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. 

Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. 

In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business. 

If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their Business 



Full show notes are available at www.rickmulready.com/460 

Jan 13, 2021

Do you do launch reviews after your launches to see how everything went?

Well, it’s super important that you do, and I am going to tell you why.

In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. 

My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.

On Today’s Show You’ll Learn: 

  • Why I created the Offer to Optimized program
  • The value of scalable intimacy 
  • Why I’m okay with not hitting my goal for the launch 
  • The importance of looking at earnings per lead 
  • The numbers behind my launch 
  • How to calculate your earnings per lead 
  • Why these numbers are so important
  • The value of personal connection 
  • Things that did and did not work well in the launch 
  • The importance of doing a review of your launch shortly after it ends

I hope this episode gives you some inspiration for your own launches and shows you how you can learn and improve after each one. 

If you’re a course creator, you've got a membership, or you're an online coach looking to scale to six or seven figures, I want to invite you to join us in our free Optimized CEO Community Facebook group. Go to www.rickmulready.com/group to get inside. 

Register for the free training where I’ll be teaching you my optimized launch method! The first training will be on Monday, January 25th. Get registered at www.rickmulready.com/livetraining.  

Links & Resources Mentioned in this Episode:

Optimized CEO Facebook Group

www.rickmulready.com/clickup 

 

Full show notes available at www.rickmulready.com/459 

Jan 8, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I'm excited to be back this year with lots of exciting things in store for my business and for you!

Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot).  The problem is they have too many offers. 

When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy.

So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.

If you’re a people-pleaser and you’re trying to offer something for everyone, this quick tip is one you need to make sure to listen in to! 

Listen up! Team Mulready is hiring! We’re looking for an Online Marketing Assistant, so if you’re interested in joining my team or you want to learn more, go to www.rickmulready.com and click on “join our team.” 

And if you're not already in my free Optimized CEO Community Facebook group, join me over there to hear more of what you heard here today at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

How to Create and Price Your Flagship Offer (Part I)

How to Create and Price Your Flagship Offer (Part II)  


Full show notes are available at www.rickmulready.com/458 

Jan 6, 2021

Do you have clarity on what problem you solve for people? If you do, could you have more?

Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. 

In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again. 

I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.

On Today’s Show You’ll Learn: 

  • How to get clarity on your offer 
  • The method of selling them what they want but giving them what they need 
  • How to segment your audience 
  • The value of knowing your target audience
  • The importance of tracking your numbers and testing 
  • Why it’s important to get comfortable on video
  • The value of consistency 

There’s a reason I kept bringing this discussion back to clarity. Clarity is SO important and you cannot afford to not be clear on how you serve people. 

I hope this strategy session got you thinking about how some of these things apply to your business.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community.   Join us at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

www.tinytoesbabysleep.com 

https://www.instagram.com/tinytoesbabysleep/

https://www.facebook.com/tinytoesbabysleep/

 

Full show notes available at www.rickmulready.com/457 

Jan 1, 2021

We are officially in 2021! Happy New Year, friends. 

Today, I am bringing you a  “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. 

If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! 

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. 

Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)! 

On the Show Today You’ll Learn:

  • What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out
  • One of the best pitches, word for word, that I’ve even gotten from a prospective guest
  • How case studies can be effectively used and the ways I’ve implemented them 
  • An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive
  • Other incredible insights from the top online business owners in the industry!

I’ve been doing this podcast for 7 years and it is the most fun I have in my business. I hope you gain insight and knowledge from these outstanding podcast hosts and are inspired to be a guest on a podcast in 2021.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community, and you can join us at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

rickmulready.com/targetingworkshop 

www.rickmulready.com/group

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