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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: January, 2018
Jan 31, 2018

On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses.

In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge.

We’ll look at where she got the idea to run the challenge, what her objectives were with it and why she went the automated route to deliver it. Tammy also shares how she was able to get a 60% conversion rate on her opt-in page and what she did in terms of an upsell.

The big takeaway I want you to get here is the simplicity of it all. You’re going to hear how she started out promoting her challenge to her Facebook group by listening to the members’ feedback and then refined the funnel from there.

You’ll notice that Tammy only spent about $300 over two weeks to test it out against cold traffic, and her future plans this year to re-run the challenge with some adjustments. This really is something that anyone can do!

On the Show Today You’ll Learn:

  • Why you should be matching your ad image to the one used on your landing page - plus what to consider when choosing the file name for the images
  • Whether or not using long-form copy when targeting cold traffic is a good idea…
  • How to keep your landing page simple – and the advantages of doing this
  • What Tammy did with her Thank You page to generate upsells of $47
  • The often-forgotten step that can increase your funnel’s success tremendously if implemented
Jan 24, 2018

On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera.

The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.

We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.

As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads.

 This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today.

On the Show Today You’ll Learn:

  • The mindset you need to take when starting to run Facebook ads and how Mike approaches Facebook marketing for his business
  • What you should (and shouldn’t) be doing when it comes to Facebook advertising on a limited budget
  • Why to use the conversion objective instead of one for just traffic
  • Ways to use free content to position yourself as an authority – and amplify you’re advertising
  • The reasons that sending leads to your main website, instead of a dedicated sales page, might not be such a bad idea – despite what traditional marketing principles say!
Jan 17, 2018

I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a small fitness and rehab clinic, Fix Body Group, a local company that my wife and I are actually clients of.

Recently the owner of this business, Sean, introduced himself to me and explained the current marketing strategy that they’re using at the local level. I then gave him my suggestions on how they should be using Facebook, as well as Instagram, to grow the business. 

Regardless of what type of business you have, my conversation with Sean is very relevant. I’d like you to take what jumps out at your and apply it to your own business, or for clients that you manage Facebook ads for. As you’ll see, you really don’t have to be spending a lot of money to implement and effective marketing strategy online! 

On the Show Today You’ll Learn: 

  • The key step that you need to start with (and something Sean was missing)
  • Why having a Facebook pixel on your site isn’t enough, and what you need to be doing with it
  • What video strategy I recommend for them, and then what can be done with the content they’re creating
  • The types of ads I’d be testing in their situation
  • And much more! 

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month.

Jan 10, 2018

For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.

Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®.

As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.

We haven’t talked about a lot of these concepts on the podcast before, and this is an episode that you’re probably going to want to listen to multiple times (and take lots of notes!) to fully grasp the fascinating topics that Jim is talking about today.

On the Show Today You’ll Learn:

 

  • How Jim not only wraps his knowledge of behavioral research around not only NLP, but conversational hypnosis
  • Why just about everyone in sales and marketing is working “backwards”

 

 

  • The amazing discovery about the brain and the decision-making process – how major corporations are using it in their advertising (and you can too)

 

 

  • Why trying to be better than the competition is the wrong approach to take…

 

 

  • Jim’s practical and tactical advice for marketers doing webinars

 

 

  • How you can start entering the conversation your prospect is already having in his or her brain – and the immediate results you will see

 

 

  • Tips for using language patterns and suggestions ethically and effectively

 

Jan 3, 2018

For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you.

It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…

With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.

A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible.

On the Show Today You’ll Learn:

 

  • Why you’ll need to pay even more attention to things such as relevance score and your positive and negative Facebook reviews

  • How you can be using video to market your business - and why you don’t need a big production budget for videos to be effective  

  • My recent experience testing Instagram Story Ads in a recent launch and what to think about if you’re considering using them as well

  • What’s now allowing us to better leverage “big data” and why you’re going to need to really know your numbers to get the most out of it

  • Advanced applications that are gaining traction very quickly and will provide advertisers big opportunities in the very near future

  • The two social platforms making improvements that will become bigger players in online marketing for 2018


Stay tuned for the next episode with Jim Fortin, as we talk about how to ethically use subconscious selling to improve your ads and get more sales. We go deep in this conversation, and Jim shares so many fascinating insights on mindset and sales.

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