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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: April, 2018
Apr 25, 2018

On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.

A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a  5-day challenge.

And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients.

I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed.

Today you’re going to learn:

  • How Devani generated $57K by using a challenge that had just 500 people in it.
  • How she uses challenges to sell high-ticket programs
  • What every challenge needs in order to give it a chance to be successful
  • What she noticed about the quality of leads when people went through her 4-week mini-course first
  • She shares a case study of a client who had a $100K month by running a challenge to cold traffic
  • We talk about Devani’s strategy for making compelling Facebook video ads
  • How to use a Facebook group in your challenge strategy
  • Why you don’t need to have a huge audience going through your challenge in order to see success.
  • And more today...
Apr 20, 2018
On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on. We’ll be covering how it applies to Facebook ads and the Facebook pixel, and Suzanne will be sharing the steps we need to take to be GDPR compliant. She’ll also reveal what effect it has on how we collect opt-ins, as well as what we need to consider with our email CRMs and other software we use daily in business. There are a lot of legal terms in this episode, but Suzanne provides all the resources we need to get our heads around this topic. It’s such an important discussion to have, because I think this is going to be the new norm for business and data protection going forward. On the Show Today You’ll Learn: What the intent of GDPR is (and isn’t) How data controller and date processors differ, and the various responsibilities of each An example of a behavior that might get you into trouble… How adhering to this new legislation can give you a competitive advantage Whether or not you can tell if company is GDPR compliant Why pre-ticked boxes and opt-outs might not be enough now – and what to do instead What potential fines and consequences will exist after May 25th, 2018
Apr 18, 2018

My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.

With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling.  

He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views.

He’s become such a successful live streamer that he was just recently

Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.

What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time.

And he generates revenue through sponsorships, donations, and video making services.

I asked Ariel to come onto the show to share his story, so today you’re going to learn:

  • How to use Live video to showcase and sell products
  • How to be a better storyteller with Live video
  • How the updates to the FB algorithm have increased the quality of engagement on his videos
  • The strategies he uses to build his audience on Facebook and to continuously get more people to watch his videos.
  • Why engagement is way more important than vanity metrics to Ariel
  • How an idea from Gary Vaynerchuk gave him the idea to use FB ads targeting to get partnerships
  • We talk about different ways to get more engagement on your live videos
  • How to be more comfortable on live video, with one strategy being far and away the most important tactic
  • Ariel’s thoughts on why live video is more effective than creating a video then posting it
  • And a lot more...
Apr 11, 2018

In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us.

You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations. At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business.

She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…

Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business. She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode.

I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well.  

On the Show Today You’ll Learn:

 

  • Her video ad strategy and how she has experimented with longer format videos with higher production value
  • Why she feels Facebook advertising was a better option for her business over Google AdWords
  • How she set up her first funnel and what worked (and didn’t)
  • Who she targeted and excluded, and my recommendations for what she can try the next time she runs a Facebook ad campaign
  • The two key elements you need when shooting a video with your iPhone

 

Apr 4, 2018

Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.  

He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.

I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.

On the Show Today You’ll Learn:

  • How Digitsu started as a blog and why now it’s a platform and so much more than an e-commerce site
  • The way he discovered the power of custom audiences and the importance of testing
  • What Charlie feels differentiates Digitsu from the competition
  • How he realized the key to Facebook marketing was using the pixel
  • Why they go big with their free content and offer a lot more than just a PDF to people opting in
  • How’s he’s using video to build engagement audiences
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