Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2021
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: 2021
May 5, 2021

Do you have a solid onboarding process?

So many of my students struggle with this in their business, and to be honest, I struggled with this too!

As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.

In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.

 

On Today’s Show You’ll Learn: 

  • You don’t have to plan the onboarding process by yourself
  • Don’t be afraid to ask the new hire what information will be helpful for them
  • What you can include in a pre-boarding process
  • What steps can be automated
  • How to make sure you are clearly communicating values and expectations
  • Tips for breaking up training to reduce overwhelm

Of course, we want our new hires to get up to speed and feel valued as quickly as possible, but keep in mind that in order for someone to start truly contributing to your business, it takes about 90 days. 

Listen in for my tips and suggestions for onboarding new hires to make sure that their first 90 days are jam-packed with value and success!

If you want to have a bigger impact in your business without working harder and longer, apply for my Accelerator Coaching program at www.rickmulready.com/accelerator.

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

support@rickmulready.com 

instagram.com/rickmulready 


Full show notes available at www.rickmulready.com/492

Apr 30, 2021

What time of the day do you do your best work? I call this your magic time!

In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.

I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that.

I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.

This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.

Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/clickup

rickmulready.com/accelerator

support@rickmulready.com



Full show notes are available at www.rickmulready.com/491 

Apr 28, 2021

With all of the different business coaching programs out there, how do you decide which one will benefit you the most?

I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode.

My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more.

I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!

 

On Today’s Show You’ll Learn: 

  • How the accelerator program has evolved over the years
  • What the program consists of and why
  • The impact it has on your business and your life
  • How this coaching program allows you to see your blind spots
  • An overview of what happens during the 12 months of the program
  • The community that you will be a part of when you join Accelerator

My team and I have created what I always wanted in a coaching program, which is a blend of one-to-one coaching, group coaching and masterminds with other amazing online entrepreneurs that you can learn from. I really believe that this is the best combination for entrepreneurs to succeed.

Believe me when I say that this program will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, so tune in to learn even more about it!

If you are ready to apply because you want to have a bigger impact in your business without working harder and longer, apply at www.rickmulready.com/accelerator.

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

support@rickmulready.com 

instagram.com/rickmulready 

 

Full show notes available at www.rickmulready.com/490 

Apr 23, 2021

Do you want more customers or students? You’re probably overlooking how to get them...

 

Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.

 

I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.

 

Tune in to this quick tip episode to hear more about what you really should be doing which is creating the best course or coaching program on your topic. It’s as simple as that, and I am explaining it all!

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

support@rickmulready.com


Full show notes are available at www.rickmulready.com/489 

Apr 21, 2021

Do you know what a Tiny Offer is? Do you use them in your business?

Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked!

Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs.

Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships.

Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.

 

On Today’s Show You’ll Learn: 

 

  • What a Tiny Offer is
  • Who should and shouldn’t create a Tiny Offer
  • What kind of sales pitch works best for these funnels
  • Advice on order bumps
  • Where to start with an ads budget
  • What your sales conversion percentages should be

Allie is talking to us all about adding impact and income without working insane hours which is something I think we can all get behind!

If you want to hear more about creating a Tiny Offer for your online business, this is the episode for you!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://alliebjerk.com/

https://www.instagram.com/alliebjerk/

https://www.facebook.com/alliebjerk

Rich Life Reframe Podcast: https://alliebjerk.com/category/podcast/

 

Full show notes available at www.rickmulready.com/488 

Apr 16, 2021

Do you know how to find and use your leverage point? 

It’s all in your data, my friend!

In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point.

Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.

I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more.

This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.

Tune in to learn more about this!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator



Full show notes are available at www.rickmulready.com/487 

Apr 14, 2021

Are you confident in your PR strategy? Do you know how to pitch your business well?

Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.

Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.

On Today’s Show You’ll Learn: 

  • Why getting eyes on your product is not enough
  • Why PR isn’t out of reach for solopreneurs
  • What your PR pitch needs to have
  • The most important part of your pitch
  • Examples of good pitches
  • Who public relations won’t work for
  • How to delegate the PR process

Gloria’s 3-step process has proven to be incredibly effective, and she breaks it down to be easy for everyone to understand and use.

If you want to learn how to increase your visibility and influence without ads or hiring a PR agency, this is the episode you are going to want to take notes on!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

www.gloriachoupr.com

www.prstarterpack.com

www.getfeaturednow.com

www.instagram.com/gloriachoupr

www.linkedin.com/in/gloriaychou

 

Full show notes available at www.rickmulready.com/486 

Apr 9, 2021

How are you making sure that your students are finishing your course or program?

 

The percentage of students that actually finish the courses that they buy is only about 10-15%.

 

I don’t feel like this is talked about nearly enough!

 

In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.

 

I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more.

 

If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!




Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator



Full show notes are available at www.rickmulready.com/485 

Apr 7, 2021

How confident are you when it comes to building your team and leading them well?

I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well.

Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. 

As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.

 

On Today’s Show You’ll Learn: 

  • What to do if you think you can’t afford to hire
  • The difference between contractors and employees
  • How to ethically hire and leverage interns
  • The importance of defining your culture and core values before hiring
  • Where to find contractors to hire 
  • Making the transition from day to day entrepreneur to CEO
  • How to create a company culture when everyone is working remotely
  • How to do team building activities virtually

 

This is something that I have struggled with over the years, so I know a lot of you feel the same which is why I will continue talking about this on the show!

If you are in the beginning stages of hiring or you just want some great advice when it comes to leadership and culture, tune in to hear more from Tianna!

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

www.tiannatye.com

www.instagram.com/tiannatye

Tianna’s Podcast: www.tiannatye.com/tyepod

6 Essential Interview Questions for Hiring Virtual Employees

www.mbainventory.com

 

Full show notes available at www.rickmulready.com/484 

Apr 2, 2021

Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?

 

There is so much confusion around this, so the best thing you can do is listen in to educate yourself.

 

In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.

 

I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more.

 

If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered. Tune in!

 

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!



Links & Resources Mentioned in this Episode:

 

Episode 468: Apple’s iOS Privacy Updates and Your Ads: What You Need to Know

 

rickmulready.com/accelerator

 

rickmulready.com/optimizelive

 

Full show notes are available at www.rickmulready.com/483 

Mar 31, 2021

Does your website represent who you are and your business well? It should!

I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that.

She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. 

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.

On Today’s Show You’ll Learn: 

  • What a mockup is and why they are helpful
  • Where to look for colors and fonts
  • Identifying the goal of each page
  • The difference between ShowIt and WordPress
  • Why you should have multiple CTA options
  • What a brand statement is
  • How to get great photos for your website
  • Tips for designing sales pages
  • I absolutely love my website, and I couldn’t say that before I worked with Elizabeth to design my new one!

If you are in need of design tips for your website or even just a sales page, this is the episode for you.

Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!

 

Links & Resources Mentioned in this Episode:

www.elizabethmccravy.com - use code "RICKSENTME" for 15% off

Follow @elizabethmccravy on Instagram

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy

rickmulready.com/optimizelive

rickmulready.com/accelerator

https://elizabethmccravy.com/podcast/

 

Full show notes available at www.rickmulready.com/482 

Mar 26, 2021

Do you change things in your funnel without looking at your data first?

I see this happening all the time!

A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist.

In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. 

From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. 

If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

Accelerator Coaching Program

 

Full show notes are available at www.rickmulready.com/481 

Mar 24, 2021

Are you apprehensive about bringing on team members to help you in your business?

I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.

Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.

Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.

Stephanie is also a huge mental health advocate, sharing her experiences and struggles to let others know that you can survive the dark seasons and thrive in life and teaching with a mental illness.

On Today’s Show You’ll Learn: 

  • That hiring can allow for more growth AND down time for you
  • You are still serving your clients even if you have other people helping you
  • Why it’s okay to let go of fear and attachment over parts of your business 
  • How to decide who to bring on to your team
  • Why it's important to learn about what motivates your team members
  • Advice for those who are apprehensive about hiring
  • How to figure out what your time or financial ROI is with each team member

If you find that you are nervous to hire, we talk a lot in this episode about finding the right people and treating them well. This is so important in your business.

Remember, you can’t and shouldn’t be doing everything on your own, and you are still the visionary even when you have others helping.

Tune in to hear more about this and some great tips for hiring.

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

www.mrsdscorner.com

www.facebook.com/mrsdscorner

www.instagram.com/mrsdscorner

www.pinterest.com/mrsdscorner

 

Full show notes available at www.rickmulready.com/480 

Mar 19, 2021

Are you under the impressions that working harder and longer is the only road to achieving your goals?

My friend, that is simply not true.

In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.

So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life.

If you want to see success in your business without burning yourself out, this is the episode for you.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

Accelerator Coaching Program

 

Full show notes are available at www.rickmulready.com/479 

Mar 17, 2021

Do you know that there is no secret to financial freedom and fulfillment?

That’s right, my friend, but there is a roadmap.

I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment.

There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com

 

On Today’s Show You’ll Learn: 

  • Breaking down what it means to have a roadmap to fulfillment
  • Why being one inch wide and a mile deep is the key to success
  • Why it’s not enough to have a big idea 
  • The importance of finding a void in your big idea and filling it
  • How focus and perfectionism affect how people operate in their business
  • Why entrepreneurs are failing
  • How to keep a pulse on the money in your business

We talk a lot in this episode about what you can do to stand out and find success.

The most important thing to remember is this: don't build somebody else's business. Build your own business that’s right for you and achieves your goals. That's where you're going to get the freedom and fulfillment.

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

Accelerator Coaching Program

Pre-Order John's Book!

Entrepreneurs on Fire Website

Follow JLD on Instagram

Like the Entrepreneurs on Fire Facebook Page

 

Full show notes available at www.rickmulready.com/478 

Mar 12, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

What does leadership mean to you?

As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me.

In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.

Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business!

Whether you have one person on your team or many, this episode will be really helpful for you!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

 

Links & Resources Mentioned in this Episode:

Appreciation Test >> https://mbainventory.com/

Accelerator Coaching Program

 

Full show notes are available at www.rickmulready.com/477 

Mar 10, 2021

Do you want to know how to start making hires for your business?

I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. 

Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know. 

Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. 

 

On Today’s Show You’ll Learn: 

  • The difference between support staff roles like OMB, VA, integrator, etc.
  • Signs that you might need an integrator or OBM
  • What order you should be hiring in 
  • What it costs to hire people in these roles 
  • How to make hires when you’re on a smaller budget 
  • Where to find people to hire 
  • Examples of what to include in your job posting 
  • Things your support team wishes you knew 
  • How to get things flowing more smoothly 
  • The importance of clearly defined roles 

Hopefully this simplifies the hiring process for you and helps you to see what your next steps might be as you grow your team. 

If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.

What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability. That is what I'm offering in my Accelerator coaching program. It’s open, and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply. 

 

Links & Resources Mentioned in this Episode:

www.erikamacauley.com

www.erikamacauley.com/hello 

Follow @erika_macauley on Instagram 

Clubhouse: @erikamacauley

www.rickmulready.com/clickup 

Work Appreciation Assessment



Full show notes available at www.rickmulready.com/476

Mar 5, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you trying to figure out how to stand out in a crowded niche?

If you’ve been listening to the show recently, we’ve been talking about this a lot. 

Let me tell you what grade school taught me about it. 

Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me. 

When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. 

In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business. 

It’s going to be a good one. Don’t miss it!

If this is speaking to you, watch Brandon Lucero’s brand new Content Revolution Video Series. You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. It’s totally free, and you can register at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x

 

Full show notes are available at www.rickmulready.com/475 

Mar 3, 2021

Have you changed your messaging since starting your business? I bet you have!

In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.

We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.

Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.

On Today’s Show You’ll Learn: 

  • How and where I started to shift my messaging into a more holistic approach
  • Why I was okay with a slight drop in following and listenership in the process
  • The importance of redefining your ideal customer avatar as you shift your messaging
  • Allowing a certain word or phrase to drive your business
  • Why you need to get clear on your values
  • How your experience will shape your messaging and business pillars
  • What it looks like to flesh out your messaging visually

Remember, your content is simply the vehicle for your messaging, and it is never too late to change directions in your business if you are feeling a strong pull

Don’t forget to watch Brandon Lucero’s brand new Content Revolution Video Series. During this series, you will learn how to create engaging content with unique messaging that creates demand for your offer, builds a profitable connection with your audience, and forces you to stand out in your niche. It’s totally free and you can register at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

 

Full show notes available at www.rickmulready.com/474 

Feb 26, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Is your ideal customer avatar really working for you?

If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.

In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.

That’s right, I said it. 

If you want to find out how to fix your ICA, be sure to tune in! 

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x

Full show notes are available at www.rickmulready.com/473 

Feb 24, 2021

Are you ready to learn some mind-blowing strategies for creating effective messaging?

If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!

In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. 

Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.

 

On Today’s Show You’ll Learn: 

  • The importance of having a congruent brand and voice 
  • The role of communication in sales 
  • How to get to know the problems that your customers are experiencing
  • The importance of understanding how the subconscious works
  • The significance of how you say things 
  • Why giving an example is so powerful 
  • Patterns that you can use to strengthen your communication

I know you will get a ton out of this episode because I was taking notes like crazy!

If you want to hear more of what we’ve been talking about in these episodes at a much deeper level, you’re going to want to catch Brandon’s brand new Content Revolution Video Series. 

You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. I will be available on March 1st. It’s totally free, and you can register at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

The Content Revolution Facebook Group

Brandon’s Website

Brandon's Podcast: The New Generation Entrepreneur

Follow Brandon on Instagram

Like Brandon’s Facebook Page

 

Full show notes available at www.rickmulready.com/472 

Feb 19, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you want to test your ads without sinking a ton of money into them? 

Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.

We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. 

I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.

I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences and forces you to stand out within a crowded niche, I have something for you! Do you remember my buddy Brandon Lucero? He has a free video series coming out on March 1st called The Content Revolution Video Series that you’re going to want to check out. You can register at www.rickmulready.com/4x

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x 


Full show notes are available at www.rickmulready.com/471 

Feb 17, 2021

A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?

That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.

Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.

This is just Part I of this discussion, so don’t miss Part II next week!

On Today’s Show You’ll Learn: 

  • Why your messaging is keeping you stuck
  • How to get in alignment with your messaging 
  • How to go from an unheard entrepreneur to a new generation entrepreneur
  • Why you should create identities within your brand 
  • What the struggling avatar and future paced hero might look like in your business
  • The difference between knowledge and knowing 
  • How to ruffle feathers in the right way
  • The importance of having a unique methodology 

In Part II, we’re going to be talking about communication styles - specifically subconscious communication - which is something I am super excited to learn more about. 

If you want to get registered for Brandon’s brand new Content Revolution video series, go to www.rickmulready.com/4x. It’s totally free and will be available Monday, March 1st. 

Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

The Content Revolution Facebook Group

Brandon’s Website

Brandon's Podcast: The New Generation Entrepreneur

Follow Brandon on Instagram

Like Brandon’s Facebook Page

 

Full show notes available at www.rickmulready.com/470 

Feb 12, 2021

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you have a pre-launch strategy? Are you getting people excited about your launch? 

Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. 

When you’re doing a launch for your business, you need to be producing content that gets people excited about it. 

In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content. 

If you want your launch to stand out from the crowd, you’re going to want to catch this episode. 

 

Links & Resources Mentioned in this Episode:

Register for Brandon Lucero's Free "Content Revolution" Video Series here! --> www.rickmulready.com/4x  


Full show notes are available at www.rickmulready.com/469 

Feb 10, 2021

Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?

Don’t panic. We’re getting into everything you need to know in this episode!

First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. 

To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown. 

Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.

He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it. 

On Today’s Show You’ll Learn: 

  • What this update means 
  • Why data tracking might be slightly different than you think
  • What changes you can expect to see
  • How this is going to affect your conversion tracking 
  • How attribution windows are changing 
  • How it will affect the optimization of ad campaigns within Facebook's algorithm 
  • What it means to only have eight conversion events 
  • What you need to do right now in order to prepare
  • There’s no need to panic. In fact, if you do the work now, you’ll actually come out on top when these changes do come into effect!

If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.

What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability

That is what I'm offering in my Accelerator coaching program. It’s open and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply. 

 

Links & Resources Mentioned in this Episode:

Terrell@ecommandcoffee.com 

www.ecommandcoffee.com 

How Apple's iOS 14 Release May Affect Your Ads 

Best Practices for Domain Verification 

Facebook Pixel Updates for Apple's iOS 14 Requirements  

About Aggregated Event Measurement 

Configure Events to Use Aggregated Event Measurement 

About Event Priority 

 

Full show notes available at www.rickmulready.com/468 

1 2 Next »