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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Archives
Now displaying: March, 2020
Mar 27, 2020

In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.

The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way.

We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

  • What Tarzan is grateful for right now, and why she feels it is the perfect time for us step up and be authentic with our audiences

  • The messaging she’s been using, plus why she thinks online entrepreneurs are in a perfect position to help others right now

  • What true scarcity looks like – and what it isn’t

  • A breakdown of a recent launch of Tarzans that taught her many lessons

  • How she’s really been able to grow her business so quickly

  • What to remember if you want to show up in front of someone else’s audience
Mar 25, 2020

In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn: 

  • What Kris is seeing from the entrepreneurs she works with right now, and the big shifts she sees happening

  • The four things that every leader needs to pay attention to at this time

  • The thought model, its 5 steps and how it applies to this situation we’re facing

  • Why making a plan (and sticking to it!) is so important for business owners

  • How the right partners and support community can make all the difference at this time
Mar 23, 2020

With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.

A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.

Like I mentioned last week, If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn: 

  • A quote I found about fear that is so relevant today

  • Why it’s our responsibility to keep selling and serving our audience right now

  • The ways that business owners can be helping the economy at this trying time

  • How what you do right now will have a huge ripple effect on your future
Mar 20, 2020

Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.

In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.

Remember, like I said on the last episode, if you don’t know how to act or feel right now – it’s ok! You are not alone.

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

  • The pitfalls in trying to create someone else’s life and business

  • How to find the right message for your business right now

  • What doubts, fears and anxieties Mel has had recently, and how he reframed them into something positive

  • Why he feels that there is a “message inside the fear”

  • Mel’s best advice for short-term financial planning and long-term financial strategies in these turbulent times
Mar 18, 2020

Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today. It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it.

I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!

Look for more podcast episodes and daily Facebook Lives that I’ll be doing to talk more about the current situation we face, and to offer my support to each and every one of you any way that I can.

On the Show Today You’ll Learn:

  • How I’m feeling right now and the things I continue to work on personally

  • What your audience is looking for right now, and the opportunity that exists for each of us

  • The important things that you can control right now

  • My recommendations for how you can best serve your audience during these times, and how I am doing this
Mar 13, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/accelerator

https://rickmulready.com/quick-tip-simple-mindset-hack-for-when-things-arent-going-well/

 

Mar 11, 2020

Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.

In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.

Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!

My brand new live training on Facebook Pixels is happening March 23rd! This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. For all the details and to sign up, visit https://rickmulready.com/pixelworkshop.

I also have exciting changes coming for my next Accelerator Mastermind, and you can apply today at https://rickmulready.com/accelerator!

On the Show Today You’ll Learn:

  • What an Online Business Manager (or “OBM”) is and the important role this person plays in an online business

  • The reasons that being an OBM resonated so much with Sarah and how she got her start in the industry

  • Why a “virtual office” and systems are must haves for any online business, and where to start getting them in place

  • When Sarah feels is the best time to hire, and what’s holding back a lot of business owners from bringing on team members to support them

  • The power of automation and her favorite things to automate in her own business

  • What mindset is required to delegate and what to look for when hiring the right people for the jobs

  • How you’ll know when you’re ready to step away from your business and to take time away
Mar 6, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/foundations

 

Mar 4, 2020

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!

Be on the lookout for my brand new live training on Facebook Pixels that is happening on March 23rd. This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. To stay in the loop, make sure you sign up to my email list at https://rickmulready.com/, and I’ll also be announcing some big changes to my Accelerator program kicking off in April!

On the Show Today You’ll Learn:

  • How Nicole fell in love with backyard gardening, and then created a business around it

  • Why she moved to the online space, plus the pivotal role that Instagram played for her

  • The big vision that Nicole has created for her life and business, and the way she is working backwards to achieve it all

  • How she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time

  • What she is doing to manage a business professional and personal life, while moving towards her long-term vision for the companies

  • Four key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a try

  • The challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome them (with great success)!
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