We’ve all heard “the money is in the list”, right?
Well I made a BIG mistake with my email list recently.
You see, I removed almost half of the people from it a couple weeks ago.
Yep, you read that right -- I cut almost HALF.
That wasn’t my mistake, though.
Removing people from my email list was completely intentional. I wanted to get people off there who weren’t engaged in my emails.
We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.
And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…
On Today’s Show You’ll Learn:
I know it tends to be a lot of fun to focus on the strategies and results in online marketing…
You know...
The 6-figure funnel strategies…
Using paid traffic for 7-figure launches…
The “click-worthy” stuff, if you will.
But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience.
It’s all about having spot-on messaging throughout your sales funnels.
That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill.
Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.
Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.
On Today’s Show You’ll Learn:
It’s no secret that things on Facebook are constantly changing.
Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience
That’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know.
On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.
Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet.
As a matter of fact, I don’t even have all the updates I’m going to be talking about! Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any updates and changes.
Because I know this stuff can have a big impact on the success of my ad campaigns.
If you’re still missing some of the updates you hear about on the show, just know that it’s only a matter of time before Facebook rolls these new features out to everyone. Listen to this week’s episode to make sure that you’re prepared, informed and up to date.
On Today’s Show You’ll Learn: