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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: September, 2020
Sep 30, 2020

Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.

Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! 

On Today’s Show You’ll Learn: 

  • Why you should sell your program before you create it 
  • How to base your pricing on the value that your provide
  • Why you should take a look at what other people are charging in your market 
  • Not to underestimate the power of perceived value 
  • What it means to work backwards from how much money you want to make 
  • The weight of how much individualized support your students are getting 
  • How to use different pricing levels 
  • The importance of factoring in your expenses 
  • The process of overcoming objections 

At the end of the day, you have to do what feels right to you, but hopefully these tips gave you some ideas to get started. Pricing shouldn’t be the thing that stops you from selling your flagship offer.  I hope this episode provides the framework to have somewhere to start. And don’t forget to experiment!  If one price isn’t working, guess what? You can try a different one.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.  

Resources Mentioned: 

Episode 184: How to Create & Validate Offers That Sell 

 

Full show notes available at www.rickmulready.com/428

Sep 25, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? 

I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that.

In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. Questions that are actually going to lead to your growth. 

I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. 

At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is!

If this episode piqued your interest, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group

Links & Resources Mentioned in this Episode:

Quick Tip: How to Get Over the Fear of Being On Camera

Quick Tip: How to Create a High Converting Lead Magnet

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose

Full show notes are available at www.rickmulready.com/427 

Sep 23, 2020

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? 

Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.

On Today’s Show You’ll Learn: 

  • The value of understanding your target audience 
  • The four Ps of an offer: premise, promise, process and price
  • The characteristics of a core premise 
  • How to have a clear promise
  • Why it’s important to have clarity on your process 
  • How I integrate the four Ps in my own offer 

So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/group

Full show notes available at www.rickmulready.com/426 

Sep 18, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you want to start making a consistent income from your online business?

Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. 

I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. What have I learned? The quickest way to predictable $5K months is by having a flagship offer.

A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. 

The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. 

What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today. 

If you’re interested in what we’re talking about today, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth like we've been talking about in today's episode, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group

Links & Resources Mentioned in this Episode:

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose

Full show notes are available at www.rickmulready.com/425 

Sep 16, 2020

Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be?

This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team.  And it’s not just about bringing people onto your team and into your business.  It’s really about having an optimized team. We’ll get into exactly what that means in the episode. 

In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today.

Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself.

Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire. 

On Today’s Show You’ll Learn: 

  • The value of having the mindset of a CEO
  • How to be strategic when considering what roles to hire for
  • Why you should be thinking about hiring before you think you need it 
  • You should be hiring for the business that you want to create down the road
  • The importance of hiring people who align with your values and your vision
  • How to audit your time 
  • Why you should have documented systems and processes in place for the tasks that you want to hire out 
  • The benefits of having a 90-day trial period for new hires 

Building an optimized team can create more freedom and leverage for you in your business. If you plan for your first hire efficiently, you will ultimately save time and make more money. 

If what we’re talking about resonates with you, I want to invite you to join my brand new Optimized CEO Community Facebook group. 

As the saying goes, you're the average of the five people that you surround yourself with. I hear all the time how lonely it can be sitting behind your laptop, running an online business and that’s why I want you to have a community of other amazing online course creators, membership creators, and online coaches to connect with. 

In this group, you will find other entrepreneurs working to optimize and get unstuck in their business on their way to six or seven figures. If this sounds like you, be sure to join us at www.rickmulready.com/group

Full show notes available at www.rickmulready.com/424 

Sep 11, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think. 

Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing with you in this episode is what holds most people back from seeing success with their ads.

And what is it? Confidence. 

I see this time and time again. People who double their launches have the confidence to spend money on their Facebook and IG ads.

On today’s show, I am breaking down how to create confidence in running ads. This is going to be helpful for you whether if you've been running ads for a while and haven’t seen the results you want from them or you haven’t run them at all. 

Have you heard about my new Facebook community? The Optimized CEO Community is filled with other online course creators who are working to optimize and get unstunk in their business.  Join at www.rickmulready.com/group


Full show notes are available at www.rickmulready.com/423 

Sep 9, 2020

Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. 

I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful.  Travis decided to start an online business and founded a program called the Digital Missionary Academy.   He is also the host of the Practical Christian Podcast. 

I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better. 

On today’s episode, you will learn how he overcame many obstacles, but most importantly,  you will learn what kept him from giving up on his dream of creating a business so that he could have deeper purpose in his life. 

On Today’s Show You’ll Learn: 

  • The importance of choosing a life that is fulfilling to you
  • How to get back up when things don’t go as planned
  • Why it’s a mistake to think you’re smarter than Facebook 
  • The value of building an email list 
  • How to get in front of the right people 
  • How you can learn from every mistake
  • Why Travis transitioned from a course to a membership 
  • How Travis overcame anxiety and panic attacks around webinars 
  • How Travis started to get some traction with his ads 
  • The importance of giving things enough time to succeed 
  • Why you have to be willing to not be profitable in order to learn how to become profitable 

Travis has learned so many hard but valuable lessons as he’s built his business, and it was a great experience to sit down and ask him all about his journey. If you’re someone who feels unfulfilled at your current 9 to 5 and dreams of a life with deeper purpose, make sure to tune in to this powerful episode. 

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” If this sounds familiar (I know it does to me) I want you to know that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” It can be hard to answer that question for yourself because you're too close to your own business, and that’s where I want to help. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Facebook group who are getting unstuck in their business. This is my brand new, totally free Facebook community. I am so excited about it, and you can join us right now. Go to www.rickmulready.com/group. We'll see you there. 

 

Links & Resources Mentioned in this Episode:

www.digitalmissionaryacademy.com

The Practical Christian Podcast

Full show notes available at www.rickmulready.com/422 

Sep 4, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you want to grow your business more quickly and attract your ideal client? 

In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you. 

The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem. 

This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more quickly, attract the type of audience that you want to be serving, and scale your business for a bigger impact.

For those of you who are struggling with these questions, I have rebuilt my Foundations course for you. Foundations 2.0 is for online course creators who are feeling stuck in their business and trying to figure out how to get to $5,000 a month in revenue. This program is going to be your go-to resource for step by step curriculum, coaching and accountability.  It will help remove the guesswork of creating consistent revenue in your business. If you want to be the first to know when the all-new Foundations 2.0 opens up and to get access to special bonuses along the way, then I want to invite you to get on the waitlist at www.rickmulready.com/waitlist.  

Full show notes are available at www.rickmulready.com/421 

Sep 2, 2020

Could your business be running more efficiently? Could you be spending your time more productively?

This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. 

We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business. 

Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School.  She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom of the entrepreneurial lifestyle. She is the creator of the Unbusy Your Life Podcast where, each week, she teaches scheduling tips, tools, and strategies as well as mindset hacks to get more done in less time.  Her group coaching program, The Productive and Peaceful Life teaches how to create your dream schedule, only work the number of hours you want, and build a work-life balance that you can navigate with ease. 

Neill's business has exploded since the last time she was on the podcast, so I am excited for you to join us to hear all about Neill’s journey to six figures over the last twelve months. 

On Today’s Show You’ll Learn: 

  • Why you shouldn’t focus on the time you're spending, but on what you're creating within that time
  • How to be intentional about scheduling time 
  • How to make offers more efficiently 
  • The ways that Neill’s webinar funnel has evolved 
  • The process of creating a webinar that attracts the right people 
  • Why you should be paying attention to patterns 
  • The importance of quality leads over the quantity of leads 
  • The benefits of podcasting 

 

Funnels are just one of the many ways that you can make your business more efficient. 

If you’re interested in learning more about optimizing your time and business, I encourage you to check out my newly rebuilt Foundations 2.0 Program. I’ve created this program to remove the guesswork of creating consistent $5,000 months in your online course business through personalized training, coaching and accountability. If you want to be the first to know when the program opens up, go to www.rickmulready.com/waitlist

 

Full show notes available at www.rickmulready.com/420 

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