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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: October, 2020
Oct 30, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Want to know the secret to achieving your goals?

Today I’m sharing the three systems every course creator needs to have in place in their business. 

You might be asking why you need these systems. 

Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.

As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars. 

Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.

Are you in my free Optimized CEO Community Facebook group yet? If you're not and you're a course creator, you've got a membership, or you're an online coach and you're looking to optimize your business to six or seven figures, then I want you to join us at www.rickmulready.com/group.


Full show notes are available at www.rickmulready.com/437 

Oct 28, 2020

We all have highs and lows in business, right? 

Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. 

I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? 

For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that,  so that’s what I want to get into today. 

On Today’s Show You’ll Learn: 

  • The importance of defining your audience 
  • Why you need to focus on one offer and one launch method 
  • The value of refining a process before automating it
  • How I overcame imposter syndrome 
  • How to show up as a confident person, even if you don’t feel confident yet
  • Why you should work on one project at a time
  • The importance of doing the mindset work 
  • The danger of letting fear drive your decisions 
  • Why you need boundaries around your work time 
  • How consistent content can grow your business 

Hopefully, some of the things we’re talking about today will help you as you continue to grow your business. Just remember that even your mistakes are learning moments! Really they are just helping you get better and better. 

 

If you haven't joined already, I would love to see you inside my free Optimized CEO Community Facebook group.  You can join at www.rickmulready.com/group

 

Full show notes available at www.rickmulready.com/436 

Oct 23, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you look at other course creators and wonder how they manage to create so much content? 

Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. 

So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.

If you want to create more content without spending hours doing it, be sure to tune in. 

And if you’re not already inside the new Optimized CEO Community Facebook group, head to www.rickmulready.com/group. I’m super excited about it and I look forward to seeing you there! 


Full show notes are available at www.rickmulready.com/435 

Oct 21, 2020

Thinking about becoming a copywriter? Or maybe hiring one? 

Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. 

Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter. 

On Today’s Show, You’ll Learn: 

  • How to talk about your personal life while still setting boundaries 
  • You can offer value to people going through similar things to you 
  • The importance of letting go of clients that don’t align with your values
  • The value of putting yourself out there to get clarity on what really lights you up
  • How to surround yourself with your ideal clients 
  • Why your copy and your message are not the same things 
  • How to write copy that converts 
  • What to ask when you’re hiring a copywriter

A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. And Brittany is a pro at it. 

If you’re in my Optimized CEO Community Facebook group, head over there and tell me what you took away from this episode. 

If you haven't joined yet, head to www.rickmulready.com/group. I would love to see you there!

Links & Resources Mentioned in this Episode:

www.brittanymcbean.com 

Follow @brittanylmcbean on Instagram 

Download Brittany's guide: 9 Copy Tips to Write More Better

Full show notes available at www.rickmulready.com/434 

Oct 16, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences. 

We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. 

It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. 

If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned. 

Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were. 

The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you.

Full show notes are available at www.rickmulready.com/433 

Oct 14, 2020

What fears are holding you back from going after your dreams? 

My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. 

Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.

She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks. 

On Today’s Show You’ll Learn: 

  • What it was like for Ana to take the jump and leave the corporate world 
  • How to overcome the fear of putting yourself out there
  • Why getting results takes so much more than just running ads 
  • The importance of nurturing relationships 
  • The value of truly understanding your audience 
  • The impact of showing up 
  • How to overcome imposter syndrome
  • Why you have to be able to say no 

Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it! 

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”

Does that sound like you?

What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”

And it's often hard to answer that question for yourself because you're too close to your own business. 

Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.

Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us!  Head to www.rickmulready.com/group and I’ll see you inside! 

Links & Resources Mentioned in this Episode:

www.anakatzdigital.com/free-download

Follow @anakatzdigital on Instagram

Follow Ana on Facebook 

Full show notes available at www.rickmulready.com/432 

Oct 9, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? 

You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.

In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. 

I’m also sharing five things that can help you move past imposter syndrome. 

If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. 

If you're stuck in your online business, you cannot find consistent growth, and you're unsure about the next steps you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group


Full show notes are available at www.rickmulready.com/431 

Oct 7, 2020

Everybody talks about revenue, right? But what no one really talks about is profit. 

I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy.

I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. 

We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month. 

On Today’s Show You’ll Learn: 

  • The financial mistakes that a lot of online course creators and coaches make 
  • Why you should hire a bookkeeper before you think you need it 
  • What you can be doing to stay on-track if you don’t have a bookkeeper yet 
  • How to build profitability into your business 
  • How to create new programs from a cost and profitability perspective 
  • Why you should use forecasting to make better decisions for your business 
  • How much money you should keep in your business account 
  • Where the mind can get into trouble when we start thinking about numbers 

We always see what's going on above the water. Just the tip of the iceberg. When you look at someone else’s business and start to compare yourself to them, remember that you’re not seeing what’s going on under the water, and sometimes it's messy. In order to find success, you need to focus on what’s going on under the water in your own business.  

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”

Does that sound like you?

What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”

And it's often hard to answer that question for yourself because you're too close to your own business. 

Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.

Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us!  Head to www.rickmulready.com/group and I’ll see you inside! 

Links & Resources Mentioned in this Episode:

www.emilysandberg.net 

Full show notes available at www.rickmulready.com/430 

Oct 2, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 

Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. The secret is knowing how to work with Facebook to get the best results. 

 

It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for.

 

And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm.  

 

When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode.


I will be sharing more about this topic on a Facebook Live in the Optimized CEO Facebook community soon, so be sure to join the group if you haven’t already. It's exclusively for online course creators, membership creators, and online coaches who are looking to optimize their businesses to six or seven figures. Join us at www.rickmulready.com/group.


Full show notes are available at www.rickmulready.com/429

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