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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: March, 2015
Mar 31, 2015

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads.

People have emailed in or asked questions via voicemail which you can do here on the Show Notes page.

A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals but I got a lot of great questions that were more advanced too so we'll be covering those as well.

If you have a question you’d like me to answer in an upcoming episode, whether it’s about Facebook ads or any other paid traffic strategy, just click the orange "Start Recording" button below and you can leave me a voice message there with your question.

If I don’t know the answer, I’ll find someone who specializes in the topic of your question and get the answer for you.

Mar 27, 2015

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network.

With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business.

Jay has been in the digital marketing space for the past 15 years and he specializes in driving traffic and lead generation for a variety of different clients.

When I first started talking to Jay about having him on the show, he was telling me all about the success he’s having on the Gemini network and I had never even heard of it. I spent 2 years at Yahoo selling online ads and so the fact that I'd never heard of it was super weird.

Well, in our interview here, Jay explains why I’d never heard of it before.

Mar 24, 2015

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.

You might have noticed that I’ve spent several episodes already on YouTube ads, well, it’s because they’re a huge opportunity that people are just now starting to take notice of. I don’t know, maybe that means I shouldn’t be sharing things about them.

To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode.

Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.

If you’ve not yet heard episode 11, definitely check that one out because it’s a great one, but Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

Mar 20, 2015

In today's episode we're revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves.

Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube.

When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended.

By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it. So click here for Derral’s YouTube channel. Really cool stuff.

Mar 13, 2015

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.

Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.

He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.

Specifically today, we're talking about pre-sell pages.

I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?

And he said, oh yea, pre-sell pages.

Mar 10, 2015

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.

With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.

We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.

You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.

In This Episode, You'll Learn:

Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.

Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.

Tips to increase your webinar registrations on your landing pages

Jim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company.  Boom!

Mar 5, 2015

In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads.

I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode.

Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately.

And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.

Mar 2, 2015

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines.

In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable.  He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance.

All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down.  It’s really become alarming.  Even people I know who are legitimately trying to do the right thing are being caught in this.

This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.

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