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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: July, 2018
Jul 27, 2018

Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.

It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.

This tip is going to save you a ton of time in the Ads Manager.

 

Jul 25, 2018

I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.

I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.

In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • The minimum audience size I recommend to target and why’s it’s necessary
  • What is the ideal list upload size to create a lookalike audience and what I would be testing and considering here

 

 

  • If the Facebook pixel also works for Instagram engagement

 

 

  • Whether or not you need a new pixel for each Facebook account you manage

 

 

  • What you can’t do when using an email list to create a custom audience

 

 

  • How often you need to re-upload your custom audience list

 

 

  • What is the ideal length of time to re-target traffic to your website

 

 

  • If there is a cap for the number of audiences you can create in Facebook

 

Jul 18, 2018

Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.

You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more.

You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.

I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.

If you tune in until the end of the episode, Amy even asks me what I predict my baby girl will grow up to do, and you won’t want to miss my answer to that one! A lot of what I reveal today are things that I’ve never talked about on this podcast before, and I hope you enjoy this special 200th episode of The Art of Paid Traffic.  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What a typical day looks like for me and why I recently changed up my morning routine
  • How I set boundaries working at home, and a big challenge my wife and I have around this
  • The one thing I would do differently if I were to start my business now from scratch
  • The biggest fear I’ve had about my business and a major realization that I’ve had to totally change my mindset
  • What most businesses overlook when started to use Facebook ads – and a surefire way to lose money with them
  • What my ultimate purpose is now

 

Jul 17, 2018

Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof.

When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads.

It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.

 

Jul 11, 2018

On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.

We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager.

I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Facebook has created and introduced Dynamic Creative to advertisers in the first place
  • What objectives to use when testing with it
  • What our team’s experiences with Dynamic Creative have been like so far, and the limitations we’ve noticed
  • When to use it and who I feel it could be right (and not right) for
  • What you can do with the results that you’re seeing from Dynamic Creative and certain improvements that Facebook will be rolling out soon to address the limitations

 

Jul 10, 2018

Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.

Jul 4, 2018

If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business.

We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going.

She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.

As you’ll hear in the conversation, this is the most wide-ranging discussion I’ve had on the podcast on creating and growing a Facebook ads management business that lights you up and energizes you, and I can’t wait to share it with you here today.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Monica first started charging clients for her services and the way she was able to get over the “who am I to be running Facebook ads for other people?” mindset

  • What her pricing packages, fees and tiers look and the criteria she uses when considering which clients to take on

  • The strategies she uses for lowering her clients’ cost per click on their ads

  • How her team is structured, the roles of each person and areas of responsibility

  • Why documenting your processes and systems will making hiring and expanding your team so much easier

  • Whether to hire for skills, experience or personality

  • What tools her team uses to communicate, the books she’s reading right now to become a better leader and much more!

 

Jul 3, 2018

Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.  

I get asked all the time -- how big should my audience be?

 

Jul 2, 2018

On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.

But before even doing this…

Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them.

I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them.  And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it.

So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…

You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.

After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why you shouldn’t rule out hiring a brand new Facebook ads manager
  • The one metric to use when evaluating an ads manager

 

 

  • What the average budget and ad spend handled will tell you about the ads manager

 

 

  • Three strategies for finding qualified ads managers

 

 

  • How the accompanying PDF checklist can be used by ads manager too, not just by a person looking to hire one

 

I’m excited for next week’s episode with Facebook ads coach Monica Louie. Monica is a student and friend of mine, and I can honestly say that the conversation I had with her about her Facebook ads business was the most wide-ranging one on this podcast to date!

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