Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.
It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.
This tip is going to save you a ton of time in the Ads Manager.
I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.
I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.
In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
On the Show Today You’ll Learn:
Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.
You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more.
You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.
I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.
If you tune in until the end of the episode, Amy even asks me what I predict my baby girl will grow up to do, and you won’t want to miss my answer to that one! A lot of what I reveal today are things that I’ve never talked about on this podcast before, and I hope you enjoy this special 200th episode of The Art of Paid Traffic.
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof.
When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads.
It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.
On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.
We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager.
I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.
If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business.
We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going.
She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.
As you’ll hear in the conversation, this is the most wide-ranging discussion I’ve had on the podcast on creating and growing a Facebook ads management business that lights you up and energizes you, and I can’t wait to share it with you here today.
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.
I get asked all the time -- how big should my audience be?
On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.
But before even doing this…
Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them.
I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them. And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it.
So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…
You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.
After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.
Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!
I’m excited for next week’s episode with Facebook ads coach Monica Louie. Monica is a student and friend of mine, and I can honestly say that the conversation I had with her about her Facebook ads business was the most wide-ranging one on this podcast to date!