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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: June, 2018
Jun 27, 2018

My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising.

This past December, Salome quit her day job to focus on her Facebook ads business full-time, and you’ll hear all about the ups and downs, and significant mindset shifts, that she’s gone through to make this business a success.

In this episode we talk a lot about the need to niche down and truly identify the ideal client that you want to work with, and what happens when your values don’t match.

Salome also shares her journey to owning her knowledge and understanding that she is good enough, and the struggles that she had to overcome to arrive at the place she is at now.

I’m so proud of the business that Salome has built, and continues to build, and I’m excited to see where she takes it next. Not only has she built an amazing business, but she’s doing it on her own terms and in the process, helping so many others make a difference in the world.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Salome discovered the exact client she wanted to work with, and why the description of her ideal client now always starts with the person’s values
  • The ways she was able to build her confidence and own the fact that she is good enough to be doing the work she does
  • Despite all the internal work she has done, why external feedback (from the right people!) is still needed
  • How Salome realized she had a bigger purpose to fulfill and the live event that she credits as the turning point for her and her business
  • What ways her business has evolved and some lessons she’s taken from it
  • The consequences of not putting up boundaries when working with clients
  • What money beliefs Salome discovered she was still holding onto and the big realization she came to around her beliefs
  • How she opened up and embraced the fact that growth isn’t always predictable
  • Salome’s advice for any Facebook ads manager looking to build a steady flow of leads
  • What the concepts “swagger” is, how to get it and why they’re so important to have 
Jun 20, 2018

On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy.

Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.

Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • 3 steps to start using thought reversal in your business today

  • What “slight of mouth patterns” are, some examples and how to use them in your own marketing

  • Why understanding the potential objectives you may get from clients upfront will help you immensely

  • What deciding who the exact clients you want to attract are will do for your marketing

  • The easiest way to differentiate yourself from everyone else in your industry and why being polarizing is a good thing

  • A different way to look at content creation and adding value for your audience

 

 

 

  • Brandon’s process for scaling engagement audiences and why they are so much more powerful than video view audiences

  • One type of ad that most marketers are not using – but should be

 

Jun 13, 2018

In this episode we’re going to be talking about how to increase conversions using smart website design. Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.

Keith and his team recently completed an overhaul and redesign of my website, RickMulready.com, which was the original website I had since starting my business. To be honest, it was an embarrassing site and it was time to take things to the next level 

One big thing I was embarrassed about, which you’ll hear about today, was the long load time of 13 seconds per page previously on the website. We wanted to design a faster site that was easy to use for finding content, and one that really focused on conversion.

A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.

Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.

 Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Keith says that conversions should be the goal of every website, and the differences between working on influencer sites versus e-commerce ones
  • His advice for influencers looking to increase conversions on their website
  • What is “LMS” and how it’s become a big trend he’s noticing
  • How his team’s approach to website developing leads to the right experience for the customer
  • Why what hosting service you use, and the number of plugins on your site, matter so much
  • His tips, strategies and tools for speeding up a website
Jun 6, 2018

On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook.

We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy.

We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer.

I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • The real power of Facebook advertising and the role that using custom audiences plays in maximizing your results on the platform
  • How I met my wife, what it has in common with custom audiences and why this applies to your business
  • What business is really about (hint: it’s not just about “likes” and “shares”)
  • A basic step that a lot of people are skipping before even starting to use custom audiences
  • Why you should be spending money to target people who are already on your email list
  • What to consider in order to stay within Facebook custom audience and privacy policies
  • How to target visitors to your website in different ways and why it’s a good idea to be tracking the customer journey
  • Ways to use Facebook Messenger to re-target and where we like to use this strategy in our business

 

 

  • Facebook video strategies, a bonus strategy for people doing e-commerce, the next steps to take and more!

 

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