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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: August, 2016
Aug 31, 2016

Today we’re celebrating a huge milestone on The Art of Paid Traffic…

Our 100th episode!

I’m super pumped about this and I want to start by thanking you for listening.

Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you!

When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…

What’s the easiest (& fastest) way to create a high-converting sales funnel?

This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”

And I’m going to walk you through this same exercise here in episode 100.

You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and sales for your business every single day.

I can’t wait to share this with you, so let’s dive into our 100th episode.

On today’s show you’ll learn:

  • Why starting with a game plan is essential for tracking the success of your funnel
  • How to identify every step of your high-converting sales funnel by working backwards from your goal
  • Which parts of your funnel might be optional, depending on the type of traffic you’re targeting
  • The exact numbers you should be tracking within each step of your sales funnel
  • Which metrics to focus on so you can maximize your ROI on FB Ads
  • A checklist of tools, assets and details you need to fully finish your high-converting funnel
  • My favorite quick tips to help you work through the most common roadblocks people experience when optimizing their funnels
  • And a whole lot more…

How to Enter The 100th Episode Contest:

For your chance to win a free,100-minute strategy call with me, make a short video (3 minutes or less) telling me…

  • What you do (what’s your niche and business?)
  • Why you’re a good fit for this coaching/strategy session with me
  • What you hope to get out of the session

Once your video is finished, be sure to complete these two steps:

  1. Post the video on YouTube with a description that includes: rickmulready.com The Art of Paid Traffic Podcast Contest
  2. Post the link to your video in the comments below, here on this page, rickmulready.com/100

Those are the ground rules…  

Here are a few hints to help you make your entry exceptionally compelling:

  • In your video, I want you to do more than just tell me about yourself. Really show me what you’re about. Get as creative and expressive as you feel comfortable.
  • This isn’t a “technology” contest, though – I’m not going to pick somebody just because they used a lot of fancy video effects.  But if video production is your jam, then go for it! Do whatever helps you express yourself the most.
  • My team and I will select one winner based on your initiative, your willingness to put yourself out there, your enthusiasm, and your ability to communicate clearly what you do and what you want to get out of this time together.

Enrollment for The FB ADvantage Is Re-Opening!

I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.  

I’ve made some changes to the program so it’s a bit different than what it’s been in the past.  

The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!

To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching...

How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday

There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:

How to Create An Automated System that Gets Leads & Sales Every Day with Facebook Ads

Aug 24, 2016

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.

After all, how can you serve people if you don’t fully understand them?  Their needs?  Their challenges?

Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.

My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”.

Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.

Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc...

But if you really want to drive sales and create raving fans for life, you’ve got to dive a whole lot deeper than that.

In this episode, Jason shares specific steps you can take today to gain a crystal clear understanding of your customers.

You’ll Also Learn:

  • How to simply and clearly understand the exact needs, wants and frustrations of your customers
  • One magic question that will reveal the heart of your customer’s challenges
  • What the “customer experience journey” is and how it impacts your profitability
  • A simple way to get your customers thinking you’re speaking “directly to them”
  • A strategy for customizing and improving the experience your business offers
  • Why role playing can help you understand, and better serve, your customer’s needs
  • How to create a customer survey that actually gives you actionable responses
  • How making your customer the “hero” will help you make more sales
  • And a lot more…
Aug 17, 2016

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.

It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.

I get a TON of questions every week so big thanks to those of you who have been sending them in.

If you’d like to ask a question and be featured on an upcoming episode, simply email your question to support@rickmulready.com.  There’s going to be a lot more Q&A episodes coming your way.

The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond.

If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.

Let’s get into it...

On Today’s Episode, You’ll Also Learn:

  • How to bypass the “panic button” that many online marketers are quick to press whenever Facebook updates its algorithm
  • The only type of content you should worry about posting to your Facebook Page
  • What options you have when it comes to customizing direct-response reporting
  • How much you should charge for Facebook Ads management when you first decide to include that service offering
  • What to do when you want to shift or add an optimization event mid-campaign
  • A simple strategy for improving your sales funnel (hint: it’s all about working backwards)
  • One way that local businesses can successfully target an international audience, plus a use case example for this strategy
  • And a lot more...

Are you finding value in The Art of Paid Traffic podcast? We’d love a review!

Just head over to iTunes, search for “The Art of Paid Traffic”, select the show and then tap “Ratings & Reviews” to give a rating and enter your feedback.

We appreciate it!

Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.

Aug 10, 2016

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.

It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.

Well, Google Tag Manager (GTM) may be just the solution you’re looking for.

In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.

And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.

Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales.  He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.

My goal for this episode is to help you decide if GTM is right for you and your business.  

Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels. 

The reason I asked him to come on the show and talk about GTM was because of the simple fact that he had to master it out of necessity -- with the volume of paid ads he was running for clients, it became harder and harder to do things like:

  • Remember to change a standard event code if a client updated or tested something as simple as a Thank You page
  • Add Google Analytics code + FB Pixel + additional “tags” or “pixels” to track and target multiple audiences across multiple platforms
  • Seamlessly continue accurately tracking everything when a client created new offerings or changed anything in their funnel

Now, Deacon relies on GTM to keep everything running smoothly.

During our conversation you’ll hear how Deacon helped me understand who, specifically, should consider using GTM, and how the tool helps marketers save time.

On today’s show you’ll learn:

  • The basics of what GTM is and how it actually works
  • Who should consider using GTM in their business
  • How GTM can save you a bunch of time
  • How Deacon saves a ton of time by setting up “triggers” in GTM
  • The most useful Facebook Advertising workarounds Deacon has found since starting to use GTM
  • Specific “pain points” that GTM solves for Deacon and for other marketers whose time and attention is stretched thin
  • Why the future of online marketing is headed in a direction that will probably require us all to implement “tag management” systems
  • And a whole lot more...
Aug 3, 2016

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.

 

And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.

 

(For the record, I’d fall into the “hard-core fan of video ads” category.)

 

And then there are the Ad types that haven't exactly produced killer results.

 

One type that I, personally, haven’t loved is Facebook Lead Ads.

 

Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.

 

But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.

 

So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.

 

Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi.

 

Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads.

 

When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads.

 

The topics Massimo and I cover on this show will give you a pretty comprehensive picture of how people are using Facebook Lead Ads.

 

My goal is for you to walk away from this episode knowing whether or not Lead Ads are right for you and your business.

 

Let’s dive in...

 

On Today’s Episode, You’ll Also Learn:

  • Why AdEspresso users have spent more than $2 million on FB Lead Ads
  • Lead Ads versus website conversion campaigns -- which is more effective?
  • The most important elements of a FB Lead Ad
  • Why Massimo believes it’s best to target warm leads with FB Lead Ads
  • What placement works best with FB Lead Ads -- Mobile or Desktop?
  • The “sweet spot” number of questions to ask in your Lead Ad that will help you lower your cost per lead
  • Which types of businesses are seeing the best results from FB Lead Ads
  • How to fit Lead Ads into your current sales funnel
  • What Massimo is most excited about when it comes to Facebook Ads
  • And a lot more...

 

And, we’ve put together an awesome Facebook Lead Ads Checklist for you to accompany today’s episode.

 

This free checklist walks you through all the essential things you need to know in order to create effective Lead ads.


Grab your free FB Lead Ads Checklist by clicking the image below:

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