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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: June, 2020
Jun 26, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer.

 We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Jun 24, 2020

If you’ve been wanting to get to know me a little better behind the scenes, now is the time!

Today we’re celebrating our 400th episode by having my wife, Amy on the show.  Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy!

We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team.

This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.  

On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household.  We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that.

On Today’s Show You’ll Learn:

  • The story of how I met my wife and what our first impressions of each other were
  • Some of our favorite memories and places to travel together
  • How we try to create work-life balance
  • What a typical day/week looks like for me
  • The hardest thing about switching from a corporate job into entrepreneurship
  • How long it took for me to feel like I’d “made it”
  • How struggles with anxiety and depression have affected both of us
  • The one thing I would change in my business journey if I could go back in time
  • The single most impactful mindset shift that I made in the way I relate to success in business
  • How to be a new dad and run a business

Be sure to tune in to today’s special episode!

Full show notes available at www.rickmulready.com/400

Jun 19, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. 

When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  What if failing is exactly what you need to do in order to grow your business more quickly? 

Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.  

Are you holding yourself back because you aren’t sure how to scale your business?  Are you afraid of failure?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to an Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to www.rickmulready.com/accelerator.

Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself.  I want to hear about your failures-- and hear about how your business is growing more quickly as a result.

Jun 17, 2020

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!

Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out. 

 My special guest today is Pat Flynn.  Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.

Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?

On Today’s Show You’ll Learn:

  •  How to 2X, 3X, or even 5X your email open and click rates
  • How waiting tables at a restaurant relates to email marketing
  • The number one question to ask your email list to ensure proper segmentation
  • The three key elements of creating a segmented email campaign
  • How to better understand and serve your audience
  • Why you should spend time analyzing patterns/trends
  • Where to start with creating your “buckets” (tags)
  • How to simplify the process of mapping out your email segmentation to avoid the overwhelm
  • When to clean up your list and re-engage your campaign

This episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/emailmarketingmagic

www.rickmulready.com/convertkit

www.patflynn.com

Ask by Ryan Levesque 

www.rightmessage.com

Jun 12, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast.

The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. 

Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smaller group of people.  You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections.

Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.  

Wondering how you can level up your business?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success. 

What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to rickmulready.com/accelerator.

Jun 10, 2020

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?

In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.

Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.

Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.

If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.

 

On Today’s Show You’ll Learn:

  • How he set up an entire business through DMs and targeted ads
  • The process of learning how to use YouTube effectively
  • How he reached 11,000 YouTube subscribers and 26,000 Instagram followers
  • The value of recognizing when it’s time to switch niches
  • Why you need to understand your ideal avatar and their pain points
  • How to overcome burnout
  • How the accelerator program propelled his business
  • How to confront and overcome your doubts
  • Why you should outsource if you can
  • How to persist and adapt to massive change

 

Kwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off.

It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head to rickmulready.com/accelerator to learn more.

 

Links & Resources Mentioned in this Episode:

https://www.instagram.com/elementarychinese/

https://www.youtube.com/elementarychinese

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