On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.
Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.
With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’. Don't worry, we talk all about what this means during the episode.
Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).
She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.
On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more...
For those of you who don’t know who Neil is, he's the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.
On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora.
Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse. He's also done a lot of copywriting for appsumo.com where he’s a minority owner.
Also I do want to want to give you a heads-up there is swearing in the episode today so just be aware of that. If you’re listening with kids around or at work, you may want to put some ear buds in.
On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.
This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.
Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.
When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.
As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.
Today we’re talking about one of my favorite topics - sales funnels.
I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it.
If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.