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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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All Episodes
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Now displaying: July, 2015
Jul 27, 2015

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.

Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.

With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don't worry, we talk all about what this means during the episode.

Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).

She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.

In Today's Episode You'll Learn

  • What web psychology means and how it can improve your online advertising campaigns.
  • The psychology behind persuasive story-telling and how you can use it for better Facebook advertising results.
  • How to leverage some persuasion principles in your advertising campaigns.
  • THE most important aspect you need to be looking at when you’re creating your ad campaigns and when you’re writing ad copy.
  • We talk about one of the best books she’s come across recently that she recommends reading if you want to learn how to better use psychology and emotional triggers in your advertising.
  • And a whole bunch more...
Jul 21, 2015

On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more...

For those of you who don’t know who Neil is, he's the co-founder of Crazy EggHello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

Jul 15, 2015

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora.

Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse.  He's also done a lot of copywriting for appsumo.com where he’s a minority owner.

In Today's Episode You'll Learn

  • The copywriting triggers that make people buy
  • The #1 thing you MUST remember when you’re writing any kind of copy
  • Neville shares his formula for great email copy including his top 3 tips for writing better copy
  • What percentage of your email marketing should be content and value vs. selling
  • He gives specific examples of how he would approach email marketing for different niches
  • And he shares the best resource he’s ever come across that will make you a better copywriter

Also I do want to want to give you a heads-up there is swearing in the episode today so just be aware of that. If you’re listening with kids around or at work, you may want to put some ear buds in.

Jul 10, 2015

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.

This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.

Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.

When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.

As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.

In Today's Episode You'll Learn

  • The very first place someone should start with conversion and optimization
  • The importance of creating a hypothesis for your ad campaign when you first start out
  • How to use psychology for better conversions
  • Email marketing tips and strategies for increasing conversions
  • How someone might use this concept for their Facebook ads and other forms of paid traffic
  • Why we should all be split testing and how long we should let a split test run before making any determination about it
Jul 3, 2015

Today we’re talking about one of my favorite topics - sales funnels.

I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it.

If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.

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