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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: November, 2018
Nov 30, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about how to increase your email open rate.

Nov 28, 2018

On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta.

Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. If you’re intrigued by what you’ll hear in this episode and you’d like to get a free trial with Opesta, you can go to http://www.rickmulready.com/opesta (please note that this is an affiliate link, so if you do end up signing up, I do receive a small commission that will go to supporting this podcast).

In this episode, Ethan and I dive into things like how you can calculate the value of a Facebook Messenger subscriber, and why this is so important to know. We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can properly use a “comment to Messenger” strategy.

There are huge opportunities to take advantage of when it comes to Facebook Messenger marketing, and this episode is jam-packed with great information to help you do this. As I shared last week though, Facebook Messenger marketing is not the solution to a broken funnel and there is a lot to consider when starting to use these strategies, which we’ll be covering here today.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Ethan transitioned from the agency side of Facebook ads marketing to move into Facebook Messenger marketing
  • The gaps and limitations he noticed with Facebook marketing that led to him creating Opesta
  • Why having high traffic to your website is useless unless you have this one thing
  • His tips and strategies for building both a Messenger list and email list, and why you need to focus on developing both
  • The “Do’s and Don’ts” with Messenger marketing and how you can stay compliant with Facebook (and not annoy your potential customers in the process)
  • A Facebook Messenger giveaway strategy owners of e-commerce stores can take advantage of to boost engagement and sales
  • What approvals are going to be needed to use subscription messaging in January 2019 and how to do request this from Facebook
  • How Opesta differs from other platforms like ManyChat

 

Nov 21, 2018

On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.

You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!

In this episode, you’re going to hear why I think 2019 is going to be such a huge year for Facebook Messenger marketing though, and the stats I share are going to blow you away!

I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies, and funnels our team have used with great success, and a whole lot more.

There’s a huge opportunity with Messenger marketing, and it’s an exciting time to get in on it if you’re not already using this strategy. You’re not going to want to miss the next episode in this mini-series with the founder of Opesta, Ethan Sigmon. Ethan is a past student of mine and guest of the podcast, and Opesta is a tool that we love and couldn’t do without in our business. To learn more about how Opesta can help you, visit http://www.rickmulready.com/opesta.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Messenger marketing compares to email marketing and why it should be part of your overall marketing strategy
  • The three-pronged approach to Messenger marketing and how we use it in our business
  • The main placements and types of Facebook Messenger ads and what you should be doing with them
  • Where I recommend starting with Messenger ads and re-targeting strategies you can use to help complete sales with potential customers
  • How to grow your Messenger list organically, while building your email list in the process
  • What I see most online marketers doing wrong with Facebook Messenger marketing
  • Ways to make Messenger Bots less “spammy”
  • Why the strategies I talk about today are not the solution for a broken marketing funnel
  • The reason I recommend starting small and learning and testing one strategy before moving on to the others
  • What type of messages you’ll need to get approval for starting Jan. 1, 2019, and how to do this
Nov 16, 2018

Welcome to another Quick Tip episode here on The Art of Paid Traffic!

My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life.

Today’s quick tip episode is about, starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions.

What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so.

In the episode, I walk you through what this means for you, how it can affect your business, why it's important, and what you need to do to get approved.

Screenshots of the steps I discuss in the episode can be found on the show notes page at www.rickmulready.com.

Nov 14, 2018

If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality.

You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before!

Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets.

On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two days, and you’re going to hear how he did this…

Jared gives the details on the types of ads they ran, their messaging and which segments they targeted in the campaign. You’ll learn the funnel he used to re-qualify past customers, which ads performed well, what he plans to do differently next season to see even more success, and a whole lot more.

I was so impressed with what Jared and the Savannah Bananas are doing to promote their product, fix customer’s pain points and challenge the status quo of what baseball (and business) is supposed to look like, and I’m sure you will be too.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What group of consumers he is targeting and the reasons why (you may be surprised by his answer)
  • The exact email sequence he used for the 2,000 people that signed up for the waitlist
  • How he got a 65% open rate on the final email of the sequence and what he plans to do next time to make this number even higher
  • What their future video marketing strategy will look like and plans to build engagement audiences
  • Why the team doesn’t discount and what they do instead as they look to provide a positive experience for all customers

  • Where they come up with such unique ideas for promotions to run during the season
Nov 9, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.

Nov 7, 2018

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients.

Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy.

 We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.  

Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for.  

She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this.  

Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

 

On the Show Today You’ll Learn:

 

  • Why you need to be getting information from your audience about their struggles and what matters the most to them
  • What to do if you don’t have an email list or existing customers to get this information from and then what to do with what you learn from them
  • Some examples of open-ended questions you can ask your audience that Kirsty has found success with
  • How you can segment your list and what we did with our first launch of a program in early 2017
  • What is the “therapeutic alliance” and how it relates to copywriting  
  • What seems to be missing from the copy of many online marketers
  • The questions people looking to hire a copywriter should be asking  
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