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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2018
Dec 19, 2018

On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019.

A lot of what I talk about today are things that I discuss almost every single show, like the importance of testing, but everything shared here is something you should be paying very close attention to as you enter the new year.

I’m so excited for what’s ahead for you in 2019, and you can count on me being right there to help you every step of the way.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why you need to be taking 100% responsibility for your success (and shortcomings) going forward

• The reasons that less is really more and how our motto for next year revolves around this concept

• Ways to get your target audience to gravitate to you

• The increasing role that video strategies will play in marketing and telling your story to potential clients

• Why Facebook Messenger ads are so effective and only continuing to gain in popularity

• Why advertising on Facebook and Instagram will continue to be the most cost effective and efficient way to market your online business next year

• How I break down my audiences and why I do it this way

• Whether or not I think it’s too late to start a podcast and other ways to market your business using your voice

• How trends for e-commerce businesses and influencer marketing is shifting

Dec 12, 2018

I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them on the go at once)! So on today’s show I want to share 7 books I’ve read that have changed my business, and as a result, changed my life.

As you’ll hear, it was tough to narrow this list down to just 7 books, and I do mention a few extras near the end of the episode. These books aren’t just business books though, as I also include books on mindset that have been a great influence to me. I

’ll be telling you a bit about what each of these books are about, as well as giving my two cents on why I found so much value in it.

In addition to giving you this list of recommendations, I’ll be sending one lucky winner a copy of each of these 7 books! To enter, you’ll need to subscribe to this podcast and take a screenshot showing you have subscribed. Second, you need to leave an honest rating and review of The Art of Paid Traffic on iTunes, and also take a screenshot confirming you have done that. Next, direct message me on Instagram (@rickmulready) those two screenshots and I’ll pick a winner at random. Good luck and I hope you enjoy these books as much as I have!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What can happen when you surrender and stop controlling everything in your life

• A book I’ve read (4 times now!) that can help you make more, while working a lot less

• The power of giving and leading with service first in your business

• What will determine, more than anything, our financial future

• A book that will allow you to do what really matters in life

• How you can use what you already have to create even more revenue and impact in the world

• A resource that will tell you if you have a grip on your business, or it has a grip on you

Dec 7, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about How to Increase the Quality of Your Facebook Ad Leads.

Let’s jump into it...

Dec 5, 2018

It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB ADmanager and ROI Club students. Steve Loiselle is a former police offer who decided to start his own Facebook Ads management business, and in the less than a year of doing so, he’s already seeing amazing results (and he’s just getting started).

I asked Steve to come on the show to share a case study of a recent Facebook Messenger campaign he ran for a local snow plowing business, and you’re going to hear how a $500 ad spend for that campaign resulting in between $30k and $50k of revenue for his client. Not a bad ROI!

In fact, this campaign worked so well that Steve’s client had way more business than he could handle, and the business owner needed to hire additional help to service the number of new customers he got as a result of the ad campaign Steve set up and managed.

You’re going to hear the story of how Steve got this client, his targeting strategy for the ads and the use of scarcity in his offer. Plus he’ll be breaking down his entire Facebook Messenger ads funnel, as well as how he leveraged his Messenger subscriber list in a very unique way that led to 20 more sales for his client - with no additional ad spend.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What happened to show Steve that there was big potential for him to starting his own Facebook ads business

• How he discovered he would have to niche down in terms of what clients he works with in order to see the best results

• Why Steve started with a video campaign for his new client and how they generated strong results using it

• What the offer to customers looked like, including his CTA and the ad copy he used

• How Steve is now using custom and lookalike audiences to scale the next campaign for his client

• What he learned from running this Facebook Messenger campaign and what he’ll be doing different the next time

Nov 30, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about how to increase your email open rate.

Nov 28, 2018

On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta.

Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. If you’re intrigued by what you’ll hear in this episode and you’d like to get a free trial with Opesta, you can go to http://www.rickmulready.com/opesta (please note that this is an affiliate link, so if you do end up signing up, I do receive a small commission that will go to supporting this podcast).

In this episode, Ethan and I dive into things like how you can calculate the value of a Facebook Messenger subscriber, and why this is so important to know. We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can properly use a “comment to Messenger” strategy.

There are huge opportunities to take advantage of when it comes to Facebook Messenger marketing, and this episode is jam-packed with great information to help you do this. As I shared last week though, Facebook Messenger marketing is not the solution to a broken funnel and there is a lot to consider when starting to use these strategies, which we’ll be covering here today.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Ethan transitioned from the agency side of Facebook ads marketing to move into Facebook Messenger marketing
  • The gaps and limitations he noticed with Facebook marketing that led to him creating Opesta
  • Why having high traffic to your website is useless unless you have this one thing
  • His tips and strategies for building both a Messenger list and email list, and why you need to focus on developing both
  • The “Do’s and Don’ts” with Messenger marketing and how you can stay compliant with Facebook (and not annoy your potential customers in the process)
  • A Facebook Messenger giveaway strategy owners of e-commerce stores can take advantage of to boost engagement and sales
  • What approvals are going to be needed to use subscription messaging in January 2019 and how to do request this from Facebook
  • How Opesta differs from other platforms like ManyChat

 

Nov 21, 2018

On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.

You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!

In this episode, you’re going to hear why I think 2019 is going to be such a huge year for Facebook Messenger marketing though, and the stats I share are going to blow you away!

I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies, and funnels our team have used with great success, and a whole lot more.

There’s a huge opportunity with Messenger marketing, and it’s an exciting time to get in on it if you’re not already using this strategy. You’re not going to want to miss the next episode in this mini-series with the founder of Opesta, Ethan Sigmon. Ethan is a past student of mine and guest of the podcast, and Opesta is a tool that we love and couldn’t do without in our business. To learn more about how Opesta can help you, visit http://www.rickmulready.com/opesta.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Messenger marketing compares to email marketing and why it should be part of your overall marketing strategy
  • The three-pronged approach to Messenger marketing and how we use it in our business
  • The main placements and types of Facebook Messenger ads and what you should be doing with them
  • Where I recommend starting with Messenger ads and re-targeting strategies you can use to help complete sales with potential customers
  • How to grow your Messenger list organically, while building your email list in the process
  • What I see most online marketers doing wrong with Facebook Messenger marketing
  • Ways to make Messenger Bots less “spammy”
  • Why the strategies I talk about today are not the solution for a broken marketing funnel
  • The reason I recommend starting small and learning and testing one strategy before moving on to the others
  • What type of messages you’ll need to get approval for starting Jan. 1, 2019, and how to do this
Nov 16, 2018

Welcome to another Quick Tip episode here on The Art of Paid Traffic!

My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life.

Today’s quick tip episode is about, starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions.

What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so.

In the episode, I walk you through what this means for you, how it can affect your business, why it's important, and what you need to do to get approved.

Screenshots of the steps I discuss in the episode can be found on the show notes page at www.rickmulready.com.

Nov 14, 2018

If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality.

You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before!

Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets.

On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two days, and you’re going to hear how he did this…

Jared gives the details on the types of ads they ran, their messaging and which segments they targeted in the campaign. You’ll learn the funnel he used to re-qualify past customers, which ads performed well, what he plans to do differently next season to see even more success, and a whole lot more.

I was so impressed with what Jared and the Savannah Bananas are doing to promote their product, fix customer’s pain points and challenge the status quo of what baseball (and business) is supposed to look like, and I’m sure you will be too.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What group of consumers he is targeting and the reasons why (you may be surprised by his answer)
  • The exact email sequence he used for the 2,000 people that signed up for the waitlist
  • How he got a 65% open rate on the final email of the sequence and what he plans to do next time to make this number even higher
  • What their future video marketing strategy will look like and plans to build engagement audiences
  • Why the team doesn’t discount and what they do instead as they look to provide a positive experience for all customers

  • Where they come up with such unique ideas for promotions to run during the season
Nov 9, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.

Nov 7, 2018

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients.

Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy.

 We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.  

Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be looking out for.  

She talks about the pitfalls to avoid with your copy and what she does when plotting our her email sequence. She says it can be for people writing copy to lose sight of what they’re trying to do with their message, and what we can do to prevent this.  

Kirsty has a simple and intuitive framework of 5 core ingredients for writing effective copy, and you’re going to learn about it in this episode. What she talks about here is exactly the way I want you to be thinking about your online marketing campaigns, which is really looking at who your target audience is and how big the gap is with where they are now and where they want to be.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

 

On the Show Today You’ll Learn:

 

  • Why you need to be getting information from your audience about their struggles and what matters the most to them
  • What to do if you don’t have an email list or existing customers to get this information from and then what to do with what you learn from them
  • Some examples of open-ended questions you can ask your audience that Kirsty has found success with
  • How you can segment your list and what we did with our first launch of a program in early 2017
  • What is the “therapeutic alliance” and how it relates to copywriting  
  • What seems to be missing from the copy of many online marketers
  • The questions people looking to hire a copywriter should be asking  
Oct 31, 2018

Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course.

Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.

As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Rachel’s launch strategy and the results she achieved, including sign-ups, attendance rate, and more.
  • The biggest challenges she faced with her webinar and launch in general
  • What her follow-up sequence looked like and what I suggest she do in order to get invaluable feedback from her audience
  • Why I wouldn’t worry about re-targeting if I were Rachel (and what she should look to use as her objective next time)
  • Steps she can take to build awareness for her first launch of 2019 and the way she can use a live course and challenge to promote it
  • My budget recommendations for Facebook ad spend on Rachel’s next launch
Oct 26, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy.

Kind of a "dos and don’ts" of Facebook ad copy.

Oct 24, 2018

This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses.

So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.

You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.

I’m doing something a bit different today, as I’ll be teaching for the first half of this episode and then I’ve invited one of my Accelerator Group Coaching students to share her expertise with us in the second half.

Jennifer Myers is a Realtor in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What successful real estate agents are doing to rise about the competition and the importance of embracing video marketing as a strategy

  • The different types of ads that would be good for a Realtor® to use and what a Facebook ads manager working with these professionals will need to do to attract them as clients

  • How Jennifer’s business looks a lot different now as opposed to 15 years ago when she was first starting in real estate

  • The ways she was able to look outside of the real estate industry to learn successful marketing practices to use in her business

  • Why you really need to niche down – and how to do it the right way

  • The reason you need to be consistent, and why trying to focus on multiple platforms is a big mistake

  • What Jennifer means when she says that your marketing doesn’t end when you have the client - and a very surprising statistic that backs this up

 

Oct 19, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th.

Oct 17, 2018

On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.

In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.

As one of my students, Lize recently attended my FBA Live event here in San Diego and you’ll hear some of the big breakthroughs she made there, and the massive action she’s taken in her life and business in just the last few days since the event took place.

She reveals the importance of the customer journey (along with a hack for using Amazon to really get to know your ideal customer), and how this all applies to the sales funnels she now uses.

You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Facebook ads business. You’ll also discover how Liz is making this happen by getting support from others, and how she’s completely changed the way she views her business.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Liz decided she needed to start offering Facebook ad management as a service and how her Facebook ads strategy has evolved
  • How she builds out her funnels and why getting quick results for her clients is so important
  • What her email follow-up sequence looks like and at what point she first introduces the offer to potential customers
  • The reasons Liz focuses so much on acknowledging the people in her funnel
  • Why she views sales as an energetic exchange and the way you can reframe your mindset around the sales process
  • The changes Liz has recently made in her business and what roles she is hiring for as she moves towards creating flow and ease in her life

 

Oct 10, 2018

My guest today is James Wedmore, who is returning to The Art of Paid Traffic as my guest for the fourth time, and this episode is guaranteed to ruffle a few feathers. James is going to be sharing his approach to business, and it’s definitely not conventional thinking when it comes to entrepreneurship.

James is now going into his 11th year of running an online business, and he hosts the popular Mind Your Business Podcast where he and his guests integrate a conversation of mindset and the mental, emotional and inner game of entrepreneurship – with a dose of spirituality mixed in.

His signature program is Business By Design, where they show anyone whose an online business owner how to step into the role of the “Digital CEO”, so they can grow, scale and experience rapid growth in their businesses.

Listeners of the podcast will know that James was my original coach back in January 2014, and he continues to be my mentor as I grow my business. With James’ continued mentorship, my own business has seen exponential growth. A lot of what we talk about today is stuff we’ve been discussing for a very long time, and we didn’t even come close to touching on all the topics we wanted to cover in this episode.

As James shares, something like 8 out of 10 businesses today are failing, but it doesn’t have to be this way if entrepreneurs would start treating their businesses like businesses. You’re going to hear that hard work and hustle is only going to get you so far, and nothing outside of you will change until you change first.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why James says that most people aren’t wired for entrepreneurship
  • What business really is and why it’s actually simple
  • Creating an offer is the most important thing you can be doing in your business, but it shouldn’t be the first thing you do…
  • How to create an offer and serve your target audience
  • Why hiding inside your work (and comfort zone) is keeping you playing small
  • What separates successful entrepreneurs from those who aren’t
  • What is “conditional living” and the questions we need to ask ourselves in order to create the businesses we want

 

Oct 5, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.

Oct 3, 2018

A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.

He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…

Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more.

Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business. You’re going to hear about his big plans and future vision for his company, but also how you don’t need a big budget to get started. As long as you have a laptop, an Internet connection, and a willingness to learn and try new things out you could also be well on your way to doing the same.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Some of the challenges they faced in the first year of business, and how they were able to build the confidence and evolve their marketing strategies since then

  • The ways they find local businesses with advertising dollars to spend, and the actual pitches Aaron uses to convert them from prospect to client

  • Why his team is now focusing on videos and the format and makeup their using to find success using video ads

  • How they’ve been able to effectively niche down to local businesses in his area without limiting who they work with to one specific business or industry

  • Where he comes up with his ideas for campaign strategies and examples of successful funnels they’ve used for different clients they work with

  • What their team looks like now as they’ve grown the business from its humble beginnings, and how they decide which roles to hire for first

 

Sep 28, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.

Sep 26, 2018

Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).

Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.

In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.

After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselves to succeed in a crowded market.

You’ll hear how Bedros has such a clear understanding of his ideal target customer, and the ways he’s successfully leveraging brand awareness to lower his Facebook advertising costs and continue to attract the right franchises, and so much more.

Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The reasons Bedros decided to focus on one thing – and do it better than anyone else

  • How he uses their branding to attract their ideal customers as franchisees and the way he uses Facebook ads to do this

  • Bedros’ Facebook ads strategy and funnel, including his use of case studies of other franchisees in his marketing

  • What his ad copy and images looks like

  • How Bedros was able to bring his cost for completed “Expression of Interest” forms from potential franchisees down from $185 to $30 each

  • Why the lowest cost per leads isn’t always a good thing when it comes to Facebook advertising

  • How Bedros overcame issues with his Facebook advertising accounts and why despite testing advertising on multiple social media platforms, Facebook is the most effective for his business

  • The mindset shifts he made in order to think better and the what he’s done to evolve into a better leader
Sep 21, 2018

Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel.

There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results.

And specifically, I’m going to share a recent example that an FB ADmanager student of mine brought to a recent coaching call.

Sep 19, 2018

I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students.

Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.

In this episode, you’re going to learn how this self-professed “marketing nerd” discovered Facebook ads management in 2015, and was then able to get a number of clients quickly. This led to the creation of his first online course around live streaming to help other marketers get clients, and since then he’s added a number of offerings along with his flagship challenge program.

Zach has a love of systems, marketing and making things simple. In fact, when I have questions around getting processes in place in my business, he’s the person I ask, and he’s brilliant when it comes to this stuff.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Zach used live streaming to effectively get new clients, and the point in time in which he really knew that it was working for him

  • What a challenge is and the 3 things it can do for your business

  • The way he transitioned to doing challenges and how he tested different things to arrive at his framework.

  • What hasn’t worked for Zach when it comes to doing challenges

  • The challenge system he uses (from start to finish), including the 6 sales emails he recommends you use in your challenge funnel

  • How to use Facebook ads, blog posts and more to get people into your challenge

  • What niches challenges will, and won’t, work best for

  • Why it isn’t the best idea to give too much content away in your challenge

  • How to run evergreen your challenges and two warnings Zach has for people looking to automate them

 

Sep 14, 2018

Today’s quick tip is about how to overcome the enemy of progress in your business.

This slows down so many people and they don't even know it!

Sep 12, 2018

I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.

You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.

Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use.

Stay tuned until the end of the episode and you’ll also hear a very special prize announcement from David that you are not going to want to miss!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How KingSumo started out of a personal need for running viral giveaways
  • What David’s framework for testing looks like and why he likes using one month as a timeframe for new strategies
  • Which metrics are measured and looked at to determine if the strategy is working
  • The advantages of getting into a marketing channel early
  • 3 steps David takes to use YouTube to leverage their competitors
  • How he measures the quality of traffic coming in from YouTube
  • The strategy David uses to generate $1 cold leads, with no retargeting
  • Why giveaways are a great way to grow a business, even for companies with a small marketing budget  
  • What David is doing on LinkedIn to get 3-10x the number of clicks as Twitter, all organically and with half the number of followers
  • How they decide where to focus their attention and why they’re able to do such a good job with this
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