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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: August, 2020
Aug 28, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? 

Today I want to talk about taking a different approach to goal setting, and here’s why. 

When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it? 

Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.

Full show notes are available at www.rickmulready.com/419 

Aug 26, 2020

Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?

On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!

In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function. 

If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in! 

On Today’s Show You’ll Learn: 

  • Why most online course creators stay stuck in their business 
  • The secret to getting out of being stuck
  • The definition of the word optimize 
  • The three pillars of the optimized CEO method
  • The importance of being clear on the promise you are offering 
  • The four Ps of your offer 
  • How to build your business around your life and not the other way around

If you think the stuck entrepreneur that we’ve talked about today sounds like you, but you want to become the optimized CEO, the new Foundations 2.0 program can make that happen. This is the program that's going to take the guesswork out of creating consistent $5,000 months in your online business with a step-by-step curriculum and personal coaching and accountability.

If you want to be the first to know when the all new Foundations 2.0 opens up and get access to special bonuses, then be sure to jump on the waitlist at www.rickmulready.com/waitlist

Links & Resources Mentioned in this Episode:

www.rickmulready.com/waitlist

Full show notes available at www.rickmulready.com/418 

Aug 21, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. 

Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things. 

So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling. 

And you won’t be surprised to hear, we're also going to be talking about the mindset around launching. I know. Mindset? On this podcast? Shocking. 

If you're ready to figure out the “right” kind of launch for you, let’s dive in.

Full show notes are available at www.rickmulready.com/417 

Aug 19, 2020

Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? 

Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. 

Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.

We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to use frameworks in your business and use them to stand out more profoundly in your niche. He’s sharing the question that you can ask yourself in order to be a better thought leader in your space and for your business, how to multiply your time in your business and in your life, and what the 30 X rule is and how it relates to hiring for your team. Trust me, by the end of the episode, it will all make complete sense.

On Today’s Show You’ll Learn: 

  • The number one reason why most businesses fail 
  • The value of becoming known for one thing 
  • Why you should be able to answer the question “what problem do you solve?” in one word
  • The best piece of personal branding advice he’s ever received 
  • What you can do to get clarity on what you offer 
  • The value of visuals 
  • What goes into growing your reputation
  • How to multiply time 

If you want to learn more about what we’ve been talking about in today’s episode, you can schedule a free call with the Brand Builders Group at www.freebrandcall.com/aoob.

I also want to remind you about our brand new program launching in October, Foundations 2.0. If you’re an online expert and you’re ready to get to consistent $5K months, this program is for you. If you don’t want to miss any of the bonus material on the build-up to the launch, you can join the waitlist right now at www.rickmulready.com/waitlist

Links & Resources Mentioned in this Episode:

www.rickmulready.com/waitlist 

Full show notes available at www.rickmulready.com/416

Aug 17, 2020

Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. 

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business. 

If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business. 

Brandon has a 6-part video series that released earlier this year and it was so successful that he is running it again. So if you missed it last time, I want to encourage you to sign up. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

https://rickmulready.com/4x

https://www.instagram.com/rickmulready/

Full show notes available at rickmulready.com/encore-create-powerful-content

Aug 14, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In this episode, we are talking about the one thing that allowed me to shift my mindset.  It’s the idea of playing your business like you’ve already achieved your goal.  And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. 

Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after.

When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making.  You’ll be more efficient with your time and more strategic, all of which contribute to your success

I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do?  I would love for you to reach out to me on Instagram @rickmulready and let me know.  I love hearing from my listeners! 

 

Did you catch episode 412 of the podcast?  I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages.  This is perfect for you if you are doing webinars, video series, or live trainings. 

In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide.  And when they are blown away, they will be excited to buy from you!

He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead.  If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss.  Sign up at www.rickmulready.com/webinarsales

Full show notes are available at www.rickmulready.com/415

Aug 12, 2020

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! 

My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome.  Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. 

Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. 

Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine. 

On Today’s Show You’ll Learn: 

  • How a practicing OB-GYN has found the time to build an online business 
  • Why Dr. Rankins decided to grow a business on top of practicing medicine
  • Why it’s ok to earn money from serving others
  • Ways to protect your time by outsourcing tasks in your business 
  • Steps Dr. Rankins took to overcome imposter syndrome
  • How Dr. Rankins uses video in her online business 
  • When to reinvest in your business to grow further 
  • Advice for people who are afraid to use video in their business 

Full show notes available at www.rickmulready.com/414

Aug 7, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads.   

Mistake 1: Not understanding your target audience 

Mistake 2: Waiting for your launch to test 

Mistake 3: Not leveraging the different ad types that Facebook offers

Mistake 4: Jumping right into CBO

Tune in as I break down these mistakes.   I hope you listen, learn, and go take action so you can see the results from your action.  

If you didn’t tune in to my last episode yet, I encourage you to check it out.  I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages.  This is perfect for you if you are doing webinars, video series, or live trainings. 

In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide.  And when they are blown away, they will be excited to buy from you!

He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead.  If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss.  You can sign up at www.rickmulready.com/webinarsales

Full show notes are available at www.rickmulready.com/413

Aug 5, 2020

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? 

Maybe you have been wondering if webinars are dead... and my answer is absolutely not!  I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. 

My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. 

Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.

On today’s show we will be breaking open the misconceptions that so many people have around webinars and the fears and insecurities people have about selling.   You will learn what you need to do to have a webinar presentation that gets people to take action…. i.e. to make sales! 

We’re talking about life during the pandemic, the difference between speaking to sell and speaking to educate, your purpose as a salesperson, and so much more. 

On Today’s Show You’ll Learn: 

  • The value of speaking confidently
  • A successful process of figuring out how to communicate what you do 
  • How niching down can take you to new levels 
  • A framework that will take you from uncertainty to specific action 
  • The impact of speaking to sell vs speaking to educate 
  • The purpose of a signature story 
  • Your goal when making a sale 
  • The enemy of a highly converting webinar 
  • Why selling is the doorway to serving 

One of my biggest takeaways from this episode was that selling is the doorway to serving. A lot of us can feel guilty about charging money to help people, but when you really take the time to think about it, income for your business is what enables you to serve them. I think that is really powerful. 

Don’t forget to check out Colin’s video series launching on August 13th  “How to Speak and Sell From Virtual Stages”.  You can find the link to register at www.rickmulready.com/webinarsales

Full show notes available at www.rickmulready.com/412 

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