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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Sep 21, 2016

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.

Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.

Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.

Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur.  She coaches female lawyers to find work-life balance without sacrificing their professional careers.

Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.

This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.

I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her high-ticket offer to cold traffic using only Facebook Ads and webinars.

And so far, she’s seen great success. Plus, she saved herself a ton of time and stress in the process.

The stuff Heather and I cover will give you a unique perspective on how you can take calculated risks and avoid costly mistakes with your own sales funnel strategies.

On Today’s Episode, You’ll Learn:

  • Heather’s step-by-step strategy for shortcutting the process most people use to market a high-ticket offer to cold traffic
  • The targeting tactics Heather used to reach a specific, sub-niche audience with her Facebook Ads
  • Why changing your Ads once they’re already running is not recommended, plus the impact it has on Ad performance
  • How Heather avoided making one of the biggest mistakes people make when they’re first starting out with Facebook Ads
  • Heather’s recipe for achieving fantastic funnel metrics
  • What Heather did to protect her profits and minimize the risks associated with high-ticket refunds
  • And a lot more…






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