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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Oct 19, 2016

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.

I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.

Heck...the whole world of online marketing, in general, is constantly shifting.

Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.

One of my favorite parts of every training I do is the Q&A.  I love seeing the types of questions people ask.

And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.

(I also decided to do a LIVE ENCORE online training since so many of you asked for it -- How to Grow Your Local Business With Facebook Ads This Holiday Season (While Cutting Your Marketing Budget) -- on Wednesday, October 26th at 9am PST.  Click here for the agenda and to reserve your free spot.)

It’s been awhile since I’ve done a Q&A episode here on The Art of Paid Traffic, so I’m pumped to cover a range of Facebook Ad-related topics with you this week.

Real quickly though, I mentioned that these questions were asked on a live training I did on Facebook Ads for local businesses. But if you’re an online business owner, there’s still a ton of value for you on today’s show. So, you definitely don’t want to miss this one!

We’ve got a lot of great stuff to cover, so let’s get into it...

On Today’s Episode You’ll Learn:

  • How to allocate your total marketing budget
  • Tracking the ROI of your Facebook Ads
  • Creating the perfect offer for your target audience
  • Strategies for targeting Ads when your business appeals to a broad audience
  • Best practices for Facebook Ads retargeting
  • How to interpret your metrics and use them to make decisions about optimizing your Ads
  • And a lot more…
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