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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Nov 9, 2016

When you want to create a successful Facebook ads campaign, what do you do?

Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109)

Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…

It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running.

...selecting your “Campaign Objective”.

With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals.

But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.

And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results.

This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign.

On Today’s Show You’ll Learn:

  • The ins and outs of each campaign objective Facebook currently allows you to select when you’re setting up your Ads
  • How to select an objective that fits your overall goal for the campaign
  • Which category of objectives you should focus on when you go to setup a new campaign in Ads Manager or Power Editor
  • Where your budget is being spent when your Ad is up and running
  • How to optimize your ads so that Facebook’s algorithm works for you
  • The objective and optimization settings I suggest for most people’s businesses and marketing goals
  • And a lot more…
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