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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Nov 16, 2016

“The riches are in the niches...”

If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it.

By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.

I feel like this idea comes up as a key piece of advice both to brand new entrepreneurs who are just starting out, and to more experienced business owners who are looking to take things to the next level.

And that’s one of the reasons I know this week’s podcast episode has the potential to be a real game-changer for people.

On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation -- you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:

  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…
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