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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Aug 23, 2017

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.

One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.

If you haven’t yet heard that episode, definitely check it out here.

You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.

Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

In the episode, you’ll learn:

  • The technique Andrew used to land his first big clients

  • What mindset he always uses when determining his pricing

  • What types of images work the best for Andrew’s campaigns for Melyssa

  • Why he started with warm traffic for Melyssa Griffin’s campaigns, and the testing process that was used

  • Why Andrew is putting so much focus on video ads, and we talk about what  types of videos are working best for him, including what’s being said in those videos
  • Two challenges Andrew faced when scaling the ad spend

  • How he uses Conversion window to test and scale (you know, when Conversions is your Objective you can choose whether you want to optimize for like 1-day click or 7-day click…)
  • We dive into Andrew’s split testing strategy

  • A comparison on how mobile, desktop and Instagram ads are performing against each other for Melyssa Griffin’s campaigns

  • And a whole lot more...

It’s been really cool to see Andrew’s evolution as a Facebook ads manager, from taking my FB Ads For Newbies course years ago to where he is now.

Next week, Deacon Hayes of Well Kept Wallet visits the show to share how he’s using Facebook ads to amplify his content and generate affiliate income -- including one recent campaign where he spent $8,500 and did $21,000 in revenue.

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