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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Sep 6, 2017

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.

Good times, indeed...

Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

On the Show Today You’ll Learn:

  • How scaling our ads affected the delivery of the existing ads that were running
  • Why, as frustrating as Facebook ads can be at times, you still gotta keep rolling

  • What to do when you get into what I call Facebook’s “negative algorithm”

  • My hypothesis of why the issues happened - how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance…
  • The single biggest lesson I’ve learned about launching

  • And so much more!

I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me)

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook.

And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you listen to this after September 8th, I’d still love to hear from you! 

Thanks a lot, in advance...

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