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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Sep 13, 2017

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.

For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.

Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.

As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.

We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…

On the Show Today You’ll Learn:

  • The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his business
  • How he uses frequent surveys with clients to see trends, and what he does with the information he learns
  • How Sam discovered overlap when looking at his competitors’ audiences – and used this insight to his advantage
  • Why he deliberately doesn’t mention “Crossfit” early in his longer form content…
  • We dive into all his numbers - how much he spends, the amount of leads generated, sign ups to his introductory course and more
  • The Objectives that he is seeing the best results from (you may find his answer surprising)!
  • How he plans to use these strategies to take his business to the next level (including filling a new facility with members before it even opens)!  

As you’ll hear, Sam is a great example of someone who does his due diligence and makes the effort to really learn about his actual customer. Most importantly, he’s not only doing a lot of testing but he’s also tracking his numbers very closely to optimize his results with Facebook ads.

Big Thanks… (and win a 30-minute strategy session with me!)

Huge thank you to everyone who messaged me on Facebook with their feedback and ideas for the podcast!  

The response was amazing and I had such a great time talking with all of you on Messenger.

A winner of a 30-minute strategy call with me was chosen and as promised, I messaged them back there on Facebook to let them know they won.

So stay tuned because you’re going to hear that strategy session right here on the podcast.

One piece of feedback that several people gave me was they like these sorts of contests here on the podcast.

And with that, and because the response was so great and I love hearing your feedback, for the foreseeable future here, I’m going to continue this…

So all you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

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