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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Oct 18, 2017

We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.

And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.

Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.

This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.

It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.

As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more...

On the Show Today You’ll Learn:

  • Recent big changes to how you set up Gmail ads (HINT: it’s become a whole lot easier).

  • Why advertising with Gmail ads is such a good option for businesses to consider

  • Why you shouldn’t be geo-targeting people with your landing pages – and what to do instead

  • The role that your Gmail ad images will play in getting the click from the prospect

  • Why it’s critical to be designing your landing pages with mobile in mind first, THEN desktop

  • How Google calculates it’s metrics for Gmail ad performance and why this can be a bit misleading

  • Ways to ensure your landing pages are Google compliant, particularly when it comes to the legal aspect

  • Why having a navigation bar on your landing page isn’t necessarily a bad thing when it comes to Gmail advertising and working with Google…

  • And a whole lot more…

We talk about a lot of good stuff here today, always fun to hang out with Charles.

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