We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.
And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.
Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.
This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.
It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.
As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more...
We talk about a lot of good stuff here today, always fun to hang out with Charles.