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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Nov 10, 2017

For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota.

Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.  

On the Show Today You’ll Learn:

  • Why Tiffany felt so strongly that Facebook was the one platform to go “all in” on
  • Some of the different things she’s tested to get results – including what she did to make $1,600 in revenue from just a $25 ad spend
  • Why you don’t need fancy and expensive equipment to start marketing yourself online!
  • How she uses audience data to hone in on who she needs to be speaking to and targeting with her Facebook ads (and the big difference she’s noticing about how moms and dads interact online)
  • The ways she used Facebook, video and other strategies to build a community and create momentum for her business before it even opened
  • How Tiffany is now using her knowledge to create a membership site that will be available across the country for kids that want to learn how to audition for kid’s cooking shows on national TV!
  • An important lesson she learned in the benefits of outsourcing some tasks

The big takeaway you can get from this talk with Tiffany is her amazing mindset and approach to marketing her business on Facebook.  She admits that she learns something every single time she runs an ad, whether it’s successful or not, and I feel that it’s Tiffany’s willingness to keep testing different ideas that really sets her apart.

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