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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Mar 10, 2015

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.

With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.

We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.

You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.

In This Episode, You'll Learn:

Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.

Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.

Tips to increase your webinar registrations on your landing pages

Jim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company.  Boom!

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