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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Aug 5, 2018

Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.

In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!

You’re going to hear how she started her first online business in the fitness space 6 years ago when she was pregnant with her first daughter. Back then Rachel knew she wanted to create something fast online, and she was so successful running her own Facebook ads for her boot camp that other fitness trainers started approaching her for help growing their businesses.

Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process.

Rachel’s been able to build an amazing business working with the right clients, and she now just works with clients launching.  In this episode, Rachel is going to share how she has actually been able to grow more quickly by keeping things small, and by “scaling back.” The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What Rachel learned as she progressed through my course and how she started attracting her ideal clients

  • The significant shift she made in her business earlier this year and why she says it was so necessary

  • What valuable lessons she’s learned around pricing her services and charging what she’s worth

  • What happens when you don’t set boundaries with clients - plus the two words Rachel says has changed everything for her business

  • How she’s refined her interview process with potential clients and what type of person she will not work with

  • The insights Rachel has gained around outsourcing, including the single biggest mistake she’s made around hiring

  • The ways she’s embraced the leadership role and what 3 roles she would hire for first if she were to start all over again

  • Rachel’s biggest insights around having a successful mindset and the best thing a new ad manager can do right now

  • What her business will look like after baby #2

 

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