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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 1
Nov 28, 2018

On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta.

Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. If you’re intrigued by what you’ll hear in this episode and you’d like to get a free trial with Opesta, you can go to http://www.rickmulready.com/opesta (please note that this is an affiliate link, so if you do end up signing up, I do receive a small commission that will go to supporting this podcast).

In this episode, Ethan and I dive into things like how you can calculate the value of a Facebook Messenger subscriber, and why this is so important to know. We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can properly use a “comment to Messenger” strategy.

There are huge opportunities to take advantage of when it comes to Facebook Messenger marketing, and this episode is jam-packed with great information to help you do this. As I shared last week though, Facebook Messenger marketing is not the solution to a broken funnel and there is a lot to consider when starting to use these strategies, which we’ll be covering here today.  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Ethan transitioned from the agency side of Facebook ads marketing to move into Facebook Messenger marketing
  • The gaps and limitations he noticed with Facebook marketing that led to him creating Opesta
  • Why having high traffic to your website is useless unless you have this one thing
  • His tips and strategies for building both a Messenger list and email list, and why you need to focus on developing both
  • The “Do’s and Don’ts” with Messenger marketing and how you can stay compliant with Facebook (and not annoy your potential customers in the process)
  • A Facebook Messenger giveaway strategy owners of e-commerce stores can take advantage of to boost engagement and sales
  • What approvals are going to be needed to use subscription messaging in January 2019 and how to do request this from Facebook
  • How Opesta differs from other platforms like ManyChat

 

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