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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Apr 8, 2015

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.

The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.

In Today's Episode, You'll Learn:

How to use the 80/20 principle to squeeze more out of your paid traffic.

How to use 80/20 to figure out where you should be spending your advertising dollars.

What 80/20 tells you about where to find your customers.

Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.

Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.

How do you decide where to focus your energy to get the biggest ROI for your business possible?

The concept inside of every 80/20 is another 80/20 and another and another...

And a whole lot more!

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