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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Feb 4, 2015

Alright, today I’m psyched to welcome Tommie Powers to the show.

Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.

In This Episode, You'll Learn:

  • The importance of the one key metric and the one thing you can do to move your business forward
  • The absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.
  • The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. This is for more advanced marketers.
  • If you’re just starting out with paid traffic, the best way to track your conversions and return on your investment.
  • At what point and how to track purchases and revenue within your sales funnel
  • The reality of your ad spend when you’re first starting your ad campaign and what you need to be comfortable with.
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