Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Oct 30, 2019

Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a traditional video series to launch, where I scripted and recorded the vidoes over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the LiveStream Launch Formula, which I will be sharing with you today.

The first time I used the LiveStream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the LiveStream Launch Formula in your own business.

In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more.

So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How I used a pop-up Facebook Group to generate engagement and excitement, while making sure I controlled who would be allowed in it
  • The 3 different offers I made to get people to register for the live video series
  • Why I recommend you work backwards when planning a launch, starting from the cart close date (plus the way that I do it)
  • A big mistake that I made the first time I used the LiveStream Launch Formula, and how I fixed this going forward
  • The structure of each live training, and the ways that I created an open loop for participants to want the next one
  • What to remember when offering an upsell, and the results I got from mine
  • Two key things I did during the cart open week that could help your next launch
  • A breakdown of the stats, including return on investment, cost per lead and the highest earnings per lead number I’ve ever gotten from a launch
  • The two most successful ad campaigns I ran for the launch, and what didn’t work that well
0 Comments
Adding comments is not available at this time.