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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 1
Jul 14, 2021

Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.

 

Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.

 

Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen.

 

Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.

 

On Today’s Show You’ll Learn: 

  • How to get the most traction during a launch
  • What to expect for your download numbers
  • The benefit of having an existing audience and email list
  • How ahead you should be when planning your episodes
  • Recommendations for microphones and other equipment
  • The pros and cons of releasing multiple episodes per week
  • What Apple uses in the algorithm for podcasts
  • Incorporating video and ads to drive listenership
  • The benefits of collaborating with other podcasters

 

If you are interested in learning more valuable tips and hear advice from Charley on how to promote and market a podcast, you’re going to need to listen to this episode!

 

Tune in and don’t forget to listen to Part I as well if you haven’t already.

 

My Accelerator coaching members always ask me how to promote and grow their podcasts! If you are wondering the same thing and want my help, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://www.valhermedia.com/resources/

rickmulready.com/510


Full show notes available at www.rickmulready.com/512

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