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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Jan 6, 2021

Do you have clarity on what problem you solve for people? If you do, could you have more?

Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. 

In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves.  Listen closely because there is a question that I keep coming back to again and again. 

I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.

On Today’s Show You’ll Learn: 

  • How to get clarity on your offer 
  • The method of selling them what they want but giving them what they need 
  • How to segment your audience 
  • The value of knowing your target audience
  • The importance of tracking your numbers and testing 
  • Why it’s important to get comfortable on video
  • The value of consistency 

There’s a reason I kept bringing this discussion back to clarity. Clarity is SO important and you cannot afford to not be clear on how you serve people. 

I hope this strategy session got you thinking about how some of these things apply to your business.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community.   Join us at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

www.tinytoesbabysleep.com 

https://www.instagram.com/tinytoesbabysleep/

https://www.facebook.com/tinytoesbabysleep/

 

Full show notes available at www.rickmulready.com/457 

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