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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: June, 2016
Jun 29, 2016

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.

 

These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.

 

After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.

 

Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.

 

Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.

 

Ask your questions in the comments below or click here to visit my contact page and submit your question there.

 

Alright, let’s get into it because we cover a ton in this show:

 

On Today’s Episode, You’ll Learn:

  • How to simultaneously track leads and conversions using the new Facebook Pixel
  • Why you need original content on your landing pages if you want to remain in compliance with FB Ads policies
  • How to accurately track multiple “lead” conversions without with Standard Events and Custom Conversions
  • How to handle completely confusing ad disapprovals
  • Where to send people for maximum conversions after they click your Facebook Ad
  • Money-saving strategies for targeting saved audiences
  • My answer to one of your top questions about outsourcing Facebook Ads management the right way
  • The power of repurposing Facebook Live broadcasts as Video ads
  • And a lot more…

Got A Question You Want Answered On the Podcast?

Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

Jun 22, 2016

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

 

Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?

With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….

It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.

Sometimes you just have to find a path and run with it.  For me, that’s been Facebook ads and paid traffic.

For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.

Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.

Now, Rachel’s realized a new passion of her own -- online courses.

She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs.

And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.

In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions.

Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions.  She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate.

You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them.

On Today’s Episode, You’ll Learn:

  • Exactly how Rachel earned an additional $90,000 in 18 months promoting other people’s products
  • Why segmenting your list is so important when you’re promoting a launch (and why this is especially true when your list is small)
  • The exact strategy Rachel used to earn $54K in 2 1/2 weeks with affiliate commissions, while her site was totally down due to being hacked
  • Which paid traffic strategies work for promoting someone else’s product
  • Where to connect with your audience and leads so they get the most value from launch content and decide to buy
  • How Rachel’s helped other entrepreneurs and online marketers repeat her process and see success
  • A creative way to get on your favorite course creator’s radar
  • Rachel’s secret sauce when it comes to coaching leads during a launch
  • And a lot more…

PLUS, Rachel created a special bonus just for AOPT listeners!

If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below.

To download the Guide just text AOPT90 to 44222.

Until July 5th, Check Out Rachel’s Brand New Course Profit Without Products

Rachel’s experience as an affiliate for several of her favorite online courses led her to create her own course, Profit Without Products.

To learn more about and get Rachel’s Profit Without Products course, simply click here: profitwithoutproducts.com/rick

(Note: I’m a proud affiliate of Rachel’s course so when you enroll using my link I get a small commission. Thanks in advance!)

 

Jun 15, 2016

Have you taken any time lately to consider why you do the work you do?

And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?

In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful  business for herself managing Facebook ads for other entrepreneurs and small businesses.

It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.

Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.

She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.

Now, she’s spending most of her time serving her ideal clients through Facebook Ads management services.  Not to mention, some pretty “high profile” clients.

Kerry’s business didn’t start as a Facebook Ads “agency.”  But she’s made some smart decisions that helped her to organically transition into doing the type of work that allows her to live life on her own terms.

Still, Kerry’s currently working to scale some specific areas of her Facebook Ads management business so she can spend even more time on the stuff that matters most in her life (like her husband and 3 kids).

So in this episode, we’re talking all about how to operate and scale a highly-successful Facebook Ads management business.

This conversation was a lot of fun because Kerry and I put our heads together a bit to work through some specific solutions for scaling her business. We cover a whole range of things that almost all entrepreneurs eventually face as their businesses mature.

You’ll find this show eye-opening and value packed — and get ready to walk away with real insight on what it’s like to grow and scale a successful Facebook Ads management business.

On Today’s Episode, You’ll Learn:

  • How Kerry grew her business 3x in 45 days while juggling family time with her husband and 3 kids
  • Why niching down allowed Kerry to organically make a name for herself among an entire community of experts
  • The 5-Step Framework for Scaling a Successful Facebook Ads Management Business
  • Which systems and processes Kerry uses to onboard new clients — even while she’s growing and training her team
  • Where to begin when you’re ready to scale your business so you can step away from time to time, without everything coming to a screeching halt
  • How Kerry hired team members to handle the most time-consuming aspects of her work (design and working with Power Editor)
  • The top mistakes Kerry’s clients make when they first start working with Facebook Ads
  • Kerry’s pricing strategy for her services
  • And a lot more…

Plus, you can get access to an exclusive download I put together just for today’s episode. This PDF takes you through the 5-Step Framework for Scaling a Successful Facebook Ads Management Business.

The Framework will show you, step-by-step, how to scale ad management offerings for maximum impact (and maximum entrepreneurial freedom).

To download the Framework just text AOPT89 to 44222 (USA Only), or you can go to the show notes page and download it over at rickmulready.com/89.

Jun 8, 2016

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.

Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.

Facebook has over a billion daily users and they’re watching 100 million hours of video per day.  Yep, you read that right, 100 million hours PER DAY.

That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.

Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away.

On Today’s Episode, You’ll Learn:

  • Why Facebook video ads can be more effective than “standard” Facebook image ads
  • The inside scoop on engagement retargeting with video ads and why it increases your ability to turn leads into paying customers
  • What to include in your video ad (plus, there’s even a strategy for the more camera shy people out there)
  • The specific anatomy of a high converting video ad and how you can apply it to attract more qualified leads
  • The low cost of producing video for ads and how I use inexpensive stuff like a $29 mic from Amazon to make my videos
  • How to successfully set up your video ads with Facebook Ads Manager
  • Which specific insights you should be tracking once your ad is up and running
  • My secret to saving time by leveraging Facebook Live to produce high converting video ad content
  • Plus, how Facebook is continuing to change the game for advertisers and why these changes benefit your business
  • And a lot more…

I put together two Video Ad cheat sheets for you that accompany this episode --

The Complete Anatomy of a High Converting Facebook Video Ad and my proven Facebook Video Ad Script.

These cheat sheets take all the guesswork out of creating a high converting video ad so that you can immediately incorporate them into your Facebook ads strategy.

To download your Cheat Sheets, just text AOPT88 to 44222.

Jun 1, 2016

Do you know the specific metrics you should be tracking in your sales funnels?

And if you’re aware of your numbers, are you using them to gain actionable insights about your business?

In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.

Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.

Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.

Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.

I have no doubt that this episode will take your sales funnels to a whole new level and give you simple, actionable tips for strategically growing your business.

On Today’s Episode, You’ll Learn:

  • How Zach saved a client who was wasting $25K per month tracking the wrong metrics
  • The data-driven marketing strategies that Zach says were the foundation for starting FunnelDash
  • The 3 biggest marketing blunders people make when it comes to evaluating actionable insights in their business
  • Which unexpected numbers are actually vanity metrics and why you might be spending too much time tracking them
  • Where you could be missing the mark when it comes to educated decision-making in your business
  • How doubling down on data can drive consistent, predictable results in your business
  • The ‘funnel stacking’ method for generating more revenue and increasing your CLV
  • What Brad Pitt and marketing attribution have in common
  • Zach’s take on why he believes dashboards are the future of online advertising
  • And a lot more...

Plus, you can get access to an exclusive action sheet I put together just for today’s episode.

This PDF takes you through immediate actions you can take to avoid the top 3 marketing blunders most businesses are making.

Taking these actions will help you experience more precision, clarity and confidence in your marketing decisions.

To download your Action Sheet just text AOPT87 to 44222.

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