Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: November, 2017
Nov 22, 2017

I’m doing something quite different in today’s episode…

Rather than share a strategy, a how-to, case study, or campaign insights or stats…

I want to talk about something that’s holding so many of us back in our businesses.

And that’s perfectionism.

And the reason I decided to share it with you is this is something that I have struggled with.

And the more I’ve shared it, the more people I hear from saying that they too struggle with it.

And they ask me to continue talking about it...

There’s a great quote by Brene Brown about perfectionism that says:

“Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”

I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution.

It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...

You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day.  

Some never even DO see the light of day.

It’s a “shield”, as Brene says, that I use to keep my work from being judged.

Things just got deep up in here, I know.

But maybe you can relate?

Well, I’ve decided enough is enough.

Because to follow through on the vision I have for my business, being stuck in perfection-land has no place any longer…

So when it comes to the podcast, articles, creating video, and writing emails, I’ve given myself permission “Good Enough” is now enough.  

It’s about getting out of my head, executing and letting YOU decide whether you find value in what I’m creating.

After all, it’s not about whether I think something’s awesome, it’s about whether you think it’s helpful.

This shift in mindset has been awesome.

It’s been freeing...

I feel like a huge weight has been lifted off my shoulders…

Game on...

Now, I want you to look at your own business…

Where might perfectionism be holding you back?  

Whether it’s your Facebook ads (you’re just testing, anyway, right?!)...

Your landing pages...

Whether it’s your videos...

Your podcast episodes...

Your articles...

Your social media...

I challenge you to join me in leaving perfection-land and allowing “Good Enough” to be enough and just get your stuff out there.

Be ok with things maybe not looking the EXACT way you might have in your mind.

Just embracing this a little bit will bring you more happiness in your business.

As I said, I’m on this journey with you of leaving perfectionism behind.

So I’d love to hear from you…

Message me over on Facebook Messenger (rickmulready.com/messenger) and let me know if and how perfectionism has been holding you back.

Thanks a lot for listening to this very different episode.

On the Show Today You’ll Learn:

  • How I finally realized that perfectionism was affecting my business (and the ways I am overcoming it)

  • The ways that you too can get out of your head and start executing!

  • A challenge that I have for you…

Next week I’ll be back with more of the kind of episode you’d expect here on The Art of Paid Traffic where I welcome Jarrod Bentley & Ethan Sigmon

To talk about how they are absolutely crushing it Selling Fitness DVD with Facebook Video Ads.

We get into all aspects of their campaigns including the one tweak they made to their Facebook ads that literally allowed them to make millions of dollars in revenue.

And, the story of how they got their account shut down and how they got it back.

Nov 15, 2017

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at.

In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.

Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

On the Show Today You’ll Learn:

  • The original goal of Jackie’s campaign last year and where she got the inspiration for it
  • What challenges she faced with the Black Friday ads and what she did to overcome these
  • The video strategy she used, why it worked so well last time and what she would do differently to make it even more effective next time
  • How to determine how far to drill down when targeting, and ways your existing customers can help you in this process
  • What else you should be looking at after determining your ideal customer
  • How Jackie is building an audience to make her efforts this year even more successful

Coming up on the next episode I have something special that I haven’t tried before on the show. I’ll leave it at that, and you’ll have to tune in next time to see what it is – but I’m really excited to be bringing it to you!

Nov 10, 2017

For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota.

Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.  

On the Show Today You’ll Learn:

  • Why Tiffany felt so strongly that Facebook was the one platform to go “all in” on
  • Some of the different things she’s tested to get results – including what she did to make $1,600 in revenue from just a $25 ad spend
  • Why you don’t need fancy and expensive equipment to start marketing yourself online!
  • How she uses audience data to hone in on who she needs to be speaking to and targeting with her Facebook ads (and the big difference she’s noticing about how moms and dads interact online)
  • The ways she used Facebook, video and other strategies to build a community and create momentum for her business before it even opened
  • How Tiffany is now using her knowledge to create a membership site that will be available across the country for kids that want to learn how to audition for kid’s cooking shows on national TV!
  • An important lesson she learned in the benefits of outsourcing some tasks

The big takeaway you can get from this talk with Tiffany is her amazing mindset and approach to marketing her business on Facebook.  She admits that she learns something every single time she runs an ad, whether it’s successful or not, and I feel that it’s Tiffany’s willingness to keep testing different ideas that really sets her apart.

Nov 8, 2017

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners.

In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!

She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.

On the Show Today You’ll Learn:

  • Her first experience using Facebook ads to grow her own business (and why she initially thought 5x’ing her investment was a “terrible failure”)
  • How she came to realize there’s a daily budget requirement needed for Facebook ads and that working with a client for one-month isn’t a long enough to really see results…
  • The systems she put in place so she didn’t have to “re-invent the wheel” when going through the onboarding process
  • Ways she’s using video, Instagram and more to optimize her clients’ Facebook ads, instead of just images
  • How her pricing structure has evolved since starting her business
  • Why she feels so strongly that Facebook ads need to be the cornerstone of a marketing campaign and the part of my Facebook Ads Manager course that has helped her the most

My next episode is a favorite of mine to date, as I talk with Tiffany Cavegn from KidsCookingSchool.org. She’s going to reveal how she, as a person brand new to Facebook ads, is using them to grow her business. You’re going to love her story!

Nov 3, 2017

For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.

Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB ADmanager course for people looking to start and grow a Facebook ads business.

Whether you’re someone offering Facebook marketing services or a local business owner considering investing in this type of service, I think this episode is going to be a big help for you.

On the Show Today You’ll Learn:

  • What a local business owner really looks for when approached by a marketing agency
  • Where he thinks agencies are getting it wrong when approaching a potential client
  • The importance of keeping things simple to understand (and not adding more work for the client to do)

I’m also really excited to share the next episode with you, which is my conversation with my ADmanager student, Salome Schillack. Salome lives in Australia and she’s quickly created an awesome Facebook ads business for herself. She is one of the most passionate people I know in helping female online business owners. In this talk, we’re going to dive deep into the concept of “The Ripple Effect” and a whole lot more!

You’re Invited! Free Live Online Training

If you know Facebook ads or are interested in learning them, did you know managing them for other businesses is one of the fastest ways to create a consistent revenue stream for yourself?

If YOU are interested in creating and growing a business managing Facebook ads for other people, I want to invite you to one of my upcoming free live online trainings where I’ll be taking you through:

“5 Steps to Creating an Awesome Facebook Ads Business”

Here’s a glimpse of what I’ll be covering:

  • A simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with the budget to spend (and that won’t drain the life out of you).
  • How to have your Facebook ads business up and running, with clients, fast
  • (or MASSIVELY scale it).
  • How one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • And a bunch more…

There are 3 live times to choose from over November 13th and 14th.

Click here to register for a day and time that works best for you!

Nov 1, 2017

Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.

Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients.

Today we dive in and break down two campaigns:

  • One where he generated $15,000 in class sales on a Facebook ads spend of just $50
  • and another campaign that brought in over $58,000 in revenue with a spend of just $330.

He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business.

Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets.

Nick’s success is a result of his having a great mindset.  Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action.

And, he’s just one example of living proof that what we talk about on the show works ;) .

On the Show Today You’ll Learn:

  • The strategy he used to generate $15,000 in class sales on a Facebook ads spend of just $50
  • He he then repeated that success, but even bigger, bringing in over $58,000 in revenue with a Facebook ads spend of just $330.
  • The significant gaps that Nick has noticed local business owners are facing as they scale to multiple locations
  • What the relationship with his typical client looks like
  • What Nick’s clients really want and how he knows he’s doing his job well
  • How he’s niching down to his ideal client and why this should feel uncomfortable to do
  • Why Nick isn’t working with brand new businesses and those under a certain threshold for monthly revenue
  • The ways he’s been able to use Facebook Live videos in his client’s launches – and why everything doesn’t have to be sophisticated and “perfect” to work!

Coming up in the next episode, you’ll hear an interview with a local business owner who’s here in San Diego, and he shares how he’s been burned a few times by local marketers promising amazing results (at a cost of thousands of dollars).

He opens up about how he’d like to be approached by somebody to locally market his business, and how he’d like to work with that person.

Excited to share that one with you as I interviewed him on the fly in his business.

1