I met Owen Video at Social Media Day San Diego last week.
He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…
...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.
I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”
He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.
And you know what? The results were amazing!”
He told me his click-through-rate on his videos went from 3% to over 10%.
Ha! I love it…
He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.
And for me, this is where it’s gets really interesting...
He also got really strategic in split testing a variety of thumbnail images for the videos.
Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads.
But after hearing about Owen’s results, I may change my tune.
He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.
After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.
In the episode, you’ll also learn:
I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.
These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.
After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.
Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.
Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.
Ask your questions in the comments below or click here to visit my contact page and submit your question there.
Alright, let’s get into it because we cover a ton in this show:
On Today’s Episode, You’ll Learn:
Got A Question You Want Answered On the Podcast?
Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.
Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?
With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….
It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.
Sometimes you just have to find a path and run with it. For me, that’s been Facebook ads and paid traffic.
For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.
Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.
Now, Rachel’s realized a new passion of her own -- online courses.
She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs.
And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.
In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions.
Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions. She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate.
You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them.
On Today’s Episode, You’ll Learn:
PLUS, Rachel created a special bonus just for AOPT listeners!
If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below.
To download the Guide just text AOPT90 to 44222.
Until July 5th, Check Out Rachel’s Brand New Course Profit Without Products
Rachel’s experience as an affiliate for several of her favorite online courses led her to create her own course, Profit Without Products.
To learn more about and get Rachel’s Profit Without Products course, simply click here: profitwithoutproducts.com/rick
(Note: I’m a proud affiliate of Rachel’s course so when you enroll using my link I get a small commission. Thanks in advance!)
Have you taken any time lately to consider why you do the work you do?
And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?
In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful business for herself managing Facebook ads for other entrepreneurs and small businesses.
It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.
Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.
She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.
Now, she’s spending most of her time serving her ideal clients through Facebook Ads management services. Not to mention, some pretty “high profile” clients.
Kerry’s business didn’t start as a Facebook Ads “agency.” But she’s made some smart decisions that helped her to organically transition into doing the type of work that allows her to live life on her own terms.
Still, Kerry’s currently working to scale some specific areas of her Facebook Ads management business so she can spend even more time on the stuff that matters most in her life (like her husband and 3 kids).
So in this episode, we’re talking all about how to operate and scale a highly-successful Facebook Ads management business.
This conversation was a lot of fun because Kerry and I put our heads together a bit to work through some specific solutions for scaling her business. We cover a whole range of things that almost all entrepreneurs eventually face as their businesses mature.
You’ll find this show eye-opening and value packed — and get ready to walk away with real insight on what it’s like to grow and scale a successful Facebook Ads management business.
Plus, you can get access to an exclusive download I put together just for today’s episode. This PDF takes you through the 5-Step Framework for Scaling a Successful Facebook Ads Management Business.
The Framework will show you, step-by-step, how to scale ad management offerings for maximum impact (and maximum entrepreneurial freedom).
To download the Framework just text AOPT89 to 44222 (USA Only), or you can go to the show notes page and download it over at rickmulready.com/89.
If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.
Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.
Facebook has over a billion daily users and they’re watching 100 million hours of video per day. Yep, you read that right, 100 million hours PER DAY.
That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.
Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away.
I put together two Video Ad cheat sheets for you that accompany this episode --
The Complete Anatomy of a High Converting Facebook Video Ad and my proven Facebook Video Ad Script.
These cheat sheets take all the guesswork out of creating a high converting video ad so that you can immediately incorporate them into your Facebook ads strategy.
To download your Cheat Sheets, just text AOPT88 to 44222.
Do you know the specific metrics you should be tracking in your sales funnels?
And if you’re aware of your numbers, are you using them to gain actionable insights about your business?
In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.
Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.
Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.
Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.
I have no doubt that this episode will take your sales funnels to a whole new level and give you simple, actionable tips for strategically growing your business.
Plus, you can get access to an exclusive action sheet I put together just for today’s episode.
This PDF takes you through immediate actions you can take to avoid the top 3 marketing blunders most businesses are making.
Taking these actions will help you experience more precision, clarity and confidence in your marketing decisions.
To download your Action Sheet just text AOPT87 to 44222.
This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.
In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.
Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.
His experience recently led him to co-found his company at TrafficandFunnels.com. Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.
I was pumped to bring Chris back on the show because his recent business moves have been, well, bold. And also brilliant.
The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are willing to pay “high-ticket” prices.
On Today’s Episode, You’ll Learn:
And, I put together a checklist for today’s episode.
This free checklist walks you through Chris’s 7-Step Sales Funnel For High-Ticket Sales that you can use to start getting more cream of the crop customers who are ready for your high-ticket offerings.
To download the checklist, text AOPT86 to 44222.
Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.
Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.
Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.
On Today’s Episode, You’ll Learn:
I took away pages worth of actionable insights during my interview with Jeremy. So, here’s a heads up that you’ll probably want to have a way to take notes while listening to this episode.
Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'
Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker.
On the show today we're talking about a topic everyone's been asking about -- Instagram Ads. And joining me to talk some IG ads is Ethan Sigmon from Social Insight.
I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me. And one thing I found interesting was the ads that performed better were from warm traffic. Not that this was a super surprise but the cold traffic ads were really bad.
I’ve heard about similar results from several people over the past few months but as you’ll hear today, Ethan shares his own results when it comes to targeting cold and warm traffic on Instagram.
We also get into the size and types of images that are getting the best results with Instagram ads.
On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A.
I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to.
So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.
I also want to let you know that if you want to enroll in my FB ADvantage Facebook ads training program where I take you through step-by-step how to create an automated Facebook ads system that gets leads and sales every day, enrollment is closing tomorrow, Tuesday, April 19th at midnight PST.
To learn more and enroll, go to TheFBADvantage.com
Included in the program are 8 weeks of group coaching calls with me, a live 2-day Facebook ads and business building event here in San Diego with me and special guests. Special guests that I bet you’re going to know… a private Facebook group where you can get support and help with your ad campaigns, exclusive behind the scenes case studies and a lot more.
Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.
It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.
Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.
I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend? Click here to register for a day/time that works best for you.
Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.
Becky is using Facebook ads to scale her in-person clinic and she’s selling a training course for holistic health practitioners that certifies them to be a holistic health practitioner.
As you’ll hear today, at the time we did the interview, Becky had spent about $3,000 on Facebook ads over a 6 month time period and on that spend she made about $30,000.
Becky takes us through everything she did in her campaign, how she’s achieving these results while only targeting ONE cold audience, the big change in strategy she made to finally get the results she was looking for, the ONE factor that she believes has had the biggest impact on her success and you’ll also learn something about me that I don’t talk about a whole lot. That’s at the very end of the interview.
Also, I just released, well depending on when you’re listening to this, a brand new video series that shows YOU exactly how to create an automated system that attracts leads and sales every day using Facebook ads. In fact, much of what Becky does in her business is following this system.
It’s a free video training that’s available for a limited time, so depending on when you’re listening to this it may not be available.
If you’d like to get access to this free video training, you can go to rickmulready.com/freetraining.
Welcome back to the Art of Paid Traffic Podcast! Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.
In This Episode, You'll Learn About:
Before we get into the transcript of the episode, I've got a few announcements for you...
I'm getting ready to re-open my flagship program, The FB ADvantage in just a couple weeks here in early April. It's completely revamped this time around, teaching you exactly how to create an automated system that gets leads and sales every single day with Facebook ads.
Included when you join the course this time around is going to be a live two day event here in sunny San Diego. I'm super psyched to be offering that this time around so make sure to hop on my email list here on my site to be the first to know when enrollment opens.
One quick resource that you might want to grab while you're here is my Facebook ads pixels cheat sheet -- "The Complete Guide to Facebook ads pixels,"
While you're on that page there you can download my complete guide to Facebook ads pixels cheat sheet and you'll be also updated when the course opens here in early April.
I'm going to be speaking at Social Media Marketing World, which is Social Media Examiners annual conference here in San Diego, in just a few weeks.
My talk is Monday morning April 18th at 10:30pst in the morning. I'm presenting on How to Double Your ROI with Facebook Video Ads.
Super stoked to be talking about video ads during that presentation, so if you're going to be at the conference definitely say hello, I'd love to thank you personally for listening to the podcast here.
I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.
Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.
The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.
I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.
They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.
You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.
The Kickstarter campaign is now among the 150 most raised projects on Kickstarter ever, and Top 30 in design. And, ‘the most funded timepiece project in crowdfunding history’ too.
Get out your notebook because we break it all down for you today.
On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.
Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.
Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.
She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.
Be sure and check out Laura's site: talkingshrimp.com
Laura & Marie Forleo's copywriting course: The Copy Cure
I use EasyWebinar for my automated webinars. Check it out: RickMulready.com/EasyWebinar
Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.
When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple.
Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at.
Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.
Here’s what I mean by that...
If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).
Now when looking at your stats, focus first on the cost per click and then the click-through rate which tells you the % of people who are seeing your ad and then clicking on it. If it’s a low CPC and a good click through rate you know you’ve set up a good ad. If it’s a low click through rate, you use that information to make changes to your ad.
So with that said, what’s a good CPC and CTR %?
The answer to that is going to vary by industry, but as a general guideline, I’d try and get your CPC below $1 and your CTR above 1%.
Another example is when you’re sending people from your Facebook ad to an opt-in page or a webinar registration page. The goal here is “website conversions” because you’re trying to get people to opt-in to your email list or register for your event.
In this case, the first metric you want to look at is what is your cost per lead? How many leads have you generated for the amount of money you’ve spent?
Likewise, for cost per lead, what’s “good” is going to vary from industry to industry. Meaning, for a B2B brand to get a $15 CPL, it might be super pumped for that, but if I’m personally getting a $15 CPL, I’m shutting my ads off and changing them up.
So, it’s really going to vary by the niche you’re in. But, if I had to give you a general CPL to stay under, I would shoot for $8 and under. Again, that’s going vary a lot.
Keep it simple, don’t over complicate things any more than they need to be when it comes to reading your stats.
I walk you through all of this in today's episode and more, including:
On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.
Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.
On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.
This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.
I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.
On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.
I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it.
Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28).
Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads.
He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27).
Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now...
And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.
Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.
In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.
In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.
And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.
Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.
In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.
In Today's Episode, You'll Learn:
Free Live Webinar Training THIS WEEK with Amy Porterfield and Me!
If you want to grow and scale your business without relying on a huge email list, webinars are THE way to go.
In addition to having Amy on the podcast, I asked her if she would dive even deeper into her webinar strategy and share everything (copy, images, case studies, do's, dont's -- everything but the kitchen sink) about how to create a high converting webinar.
So, this Thursday, January 28th at 10am PST join us for a free live training:
How to Create Your First 5-Figure Webinar (Even if you don’t have much of a list yet!).
Go to rickmulready.com/amyporterfield to register.
On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.
And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.
For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.
John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.
On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.
This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.
There was a point in time when not many were using Facebook ads just yet.
Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.
Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.
But for me, Facebook ads were just one-half of the equation…
Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars – and a very specific kind of webinar – that things really took off.
I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak.
Do more webinars, rinse and repeat.
After a while, I had a high-converting webinar…
And then the question hit me:
How could I do more of these?
That’s when I found automated webinars, or streaming workshops, as I like to call them.
And, when you do them right (and ethically) things get really fun in your business.
That's what this episode of The Art Of Paid Traffic is is all about.
Here are just a few things you're about to hear in today's epsidoe:
On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.
Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.
If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one. Today's episode will make a lot more sense for you.
Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.
A lot of fun talking with Scott, as always, and as you’ll hear in the episode, he gets so excited about this topic, and rightly so!
Scott's website: theamazingseller.com
Buy websites: empireflippers.com