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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2018
Jun 6, 2018

On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook.

We’ll be getting into things like how I specifically define custom audiences and where they fit into your Facebook ads strategy.

We’ll talk about how to strategically use them to do things like increase engagement, grow your email list, get more customers and sales and increase the lifetime value of your customer.

I also have some tips and tactics for getting better results with your custom audiences, so you’ll have plenty of things to test out and try right away in your business after listening to this episode!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • The real power of Facebook advertising and the role that using custom audiences plays in maximizing your results on the platform
  • How I met my wife, what it has in common with custom audiences and why this applies to your business
  • What business is really about (hint: it’s not just about “likes” and “shares”)
  • A basic step that a lot of people are skipping before even starting to use custom audiences
  • Why you should be spending money to target people who are already on your email list
  • What to consider in order to stay within Facebook custom audience and privacy policies
  • How to target visitors to your website in different ways and why it’s a good idea to be tracking the customer journey
  • Ways to use Facebook Messenger to re-target and where we like to use this strategy in our business

 

 

  • Facebook video strategies, a bonus strategy for people doing e-commerce, the next steps to take and more!

 

May 30, 2018

On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the online business world out, I went to a few of Craig’s workshops. Since then I’ve connected more with him and have really gotten to know him much better.

Craig used to be in the fitness space with his brand Turbulence Training, and then he started a brand called Internet Independence. Since then Craig’s gone through a big shift in his business and he is now the owner of the popular website, EarlyToRise.com.

Most recently Craig’s published a book called The Perfect Day Formula. He now teaches people how to have a more productive day in both their business and personal lives. He does in-person Perfect Day Workshops, where participants get to spend the day with him and then get follow-up accountability and coaching for 12 months. This investment starts at $5,000 and he’s sold over $500,000 worth of these packages using Instagram stories, which he’ll talk about in this episode.

We cover a lot here and I ask Craig to share the lessons he’s learned from his own entrepreneurial journey because he’s done so many things over the years. He shares why he thinks that Instagram direct messages are the “new email list”, his tips for having more engaging Instagram Stories, and ways that you can specifically track how you’re doing with them. He also reveals how you can expand your network if you have “introverted tendencies”, overcoming anxiety as an entrepreneur and his #1 productivity tip for entrepreneurs.  You’re also going to hear why Craig did this interview with his eyes closed, which you won’t want to miss.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Craig started internet marketing – including how he would send 3,000 emails out manually using Hotmail
  • The way he’s able to put out so much content consistently and how his marketing has evolved and shifted
  • The amazing story of how Craig bought Early to Rise…
  • Why Instagram is strictly a business platform him and how he uses it much like email marketing
  • The Instagram framework and strategies that have allowed him to sell $500,000 in packages with a following of 13,000 people there

 

 

  • How he uses testimonials from customers, the importance of a strong CTA and so much more!

 

May 23, 2018

On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year. Through her site, Sarah offers fully editable designer templates and her clients simple, fun and affordable branding options.

You’ll hear how last year Sarah was actually doing completely something different through a blog for moms. This blog had a big following but she decided to transition when she was feeling burnt out and looking for a change.

Sarah’s background is actually in interior and graphic design, and she’s found a way to use her skills and experience to help other business owners with their branding.

What she’s discovered though is that she’s targeting a much different audience now and starting from scratch, so our call today focuses on how she get qualified business owners as clients of her new venture.

If you go to Sarah’s Etsy store you’ll see that she’s already created a large amount of content and suites of products, and the strategies and ideas that we discuss in this episode are really just ways to use the content she already has and is creating on a regular basis, to really grow her business.

On the Show Today You’ll Learn:

 

  • Why a membership site may be the ideal way for her to grow her business – and some examples of how others (and myself) run ours
  • My thoughts on an approach focused on video and a sample email sequence she can use
  • A targeting strategy Sarah can use and what she can look for in terms of engagement audiences
  • What she is doing now with a freebie and discount offer to build her email list and I give her some segment strategies and ad campaigns that would be simple to set u
  • Why using her background story will be so powerful, my recommendations for video length, ad copy and much more

 

May 16, 2018

I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies.

Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an online course called The Fab Facebook Group System. Caitlin also hosts a popular 12-month group coaching program called Scale with Success.

Caitlin has her business to a point now where she is running one automated webinar and generating revenues up to $300,000 per month, and she reveals her current ad spend and ROI in this episode.

As you’ll hear today, Caitlin is an example of someone who did a lot of testing and had to go through a lot of trial and error to discover what works for her. She shares the importance of tracking your key performance indicators (KPIs) and working closely with a good ads manager, something we talk a lot about here on the podcast.

I am so amazed at her business growth in a relatively short period of time, and I’m sure you will be too.

On the Show Today You’ll Learn:

 

  • How Caitlin differentiated herself starting out and what she noticed that helped her discover her niche
  • Why focusing on a particular person, as opposed to a thing, was key to the growth of her business
  • The mindset you need to use when targeting cold traffic for webinars and what made her decide that she needed to automate hers
  • How running evergreen webinars differs from doing launches and the ways Caitlin had to change her thinking around this
  • What her team looked like starting out and how she’s been able to grow it now in 2018
  • Why focusing on the wrong things can be so harmful to your business
May 9, 2018

On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales.

If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.

Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads.

On the Show Today You’ll Learn:

 

  • What things you need to know about your customer to effectively market to him or her
  • The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?
  • 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business
  • What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy
  • Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer

 

Apr 25, 2018

On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.

A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a  5-day challenge.

And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients.

I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed.

Today you’re going to learn:

  • How Devani generated $57K by using a challenge that had just 500 people in it.
  • How she uses challenges to sell high-ticket programs
  • What every challenge needs in order to give it a chance to be successful
  • What she noticed about the quality of leads when people went through her 4-week mini-course first
  • She shares a case study of a client who had a $100K month by running a challenge to cold traffic
  • We talk about Devani’s strategy for making compelling Facebook video ads
  • How to use a Facebook group in your challenge strategy
  • Why you don’t need to have a huge audience going through your challenge in order to see success.
  • And more today...
Apr 20, 2018
On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on. We’ll be covering how it applies to Facebook ads and the Facebook pixel, and Suzanne will be sharing the steps we need to take to be GDPR compliant. She’ll also reveal what effect it has on how we collect opt-ins, as well as what we need to consider with our email CRMs and other software we use daily in business. There are a lot of legal terms in this episode, but Suzanne provides all the resources we need to get our heads around this topic. It’s such an important discussion to have, because I think this is going to be the new norm for business and data protection going forward. On the Show Today You’ll Learn: What the intent of GDPR is (and isn’t) How data controller and date processors differ, and the various responsibilities of each An example of a behavior that might get you into trouble… How adhering to this new legislation can give you a competitive advantage Whether or not you can tell if company is GDPR compliant Why pre-ticked boxes and opt-outs might not be enough now – and what to do instead What potential fines and consequences will exist after May 25th, 2018
Apr 18, 2018

My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.

With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling.  

He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views.

He’s become such a successful live streamer that he was just recently

Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.

What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time.

And he generates revenue through sponsorships, donations, and video making services.

I asked Ariel to come onto the show to share his story, so today you’re going to learn:

  • How to use Live video to showcase and sell products
  • How to be a better storyteller with Live video
  • How the updates to the FB algorithm have increased the quality of engagement on his videos
  • The strategies he uses to build his audience on Facebook and to continuously get more people to watch his videos.
  • Why engagement is way more important than vanity metrics to Ariel
  • How an idea from Gary Vaynerchuk gave him the idea to use FB ads targeting to get partnerships
  • We talk about different ways to get more engagement on your live videos
  • How to be more comfortable on live video, with one strategy being far and away the most important tactic
  • Ariel’s thoughts on why live video is more effective than creating a video then posting it
  • And a lot more...
Apr 11, 2018

In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us.

You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations. At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business.

She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…

Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business. She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode.

I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well.  

On the Show Today You’ll Learn:

 

  • Her video ad strategy and how she has experimented with longer format videos with higher production value
  • Why she feels Facebook advertising was a better option for her business over Google AdWords
  • How she set up her first funnel and what worked (and didn’t)
  • Who she targeted and excluded, and my recommendations for what she can try the next time she runs a Facebook ad campaign
  • The two key elements you need when shooting a video with your iPhone

 

Apr 4, 2018

Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.  

He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.

I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.

On the Show Today You’ll Learn:

  • How Digitsu started as a blog and why now it’s a platform and so much more than an e-commerce site
  • The way he discovered the power of custom audiences and the importance of testing
  • What Charlie feels differentiates Digitsu from the competition
  • How he realized the key to Facebook marketing was using the pixel
  • Why they go big with their free content and offer a lot more than just a PDF to people opting in
  • How’s he’s using video to build engagement audiences
Mar 28, 2018

On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.

I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them.

On the Show Today You’ll Learn:

 

  • Ways that you can determine the needs and struggles of your target audience, even if you don’t have a large following right now

  • How I determined what my audience is struggling with and used the feedback to create my membership program

  • The “4 P’s” of an offer and how to work through them when coming up with your own product or service to sell

  • Two helpful words to put into the promise of your offer – and why they should be there

  • A big mistake that people are making when it comes to pricing

  • How I validated my idea and determined my pricing strategy

 

Mar 26, 2018

For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways that they can build this trust and establish relationships while building brand awareness and generating sales.

I like the niche they’re in and they don’t need to have a big budget at this point for ads. They just need to be testing and not getting locked into any one single strategy. Most importantly, I feel they need to be aware of the different conversations with each of their target audiences, and the more specific to the audience the conversation can be, the more they will be able to convert their Facebook ads.

On the Show Today You’ll Learn:

  • How they can use their own story and challenges to position themselves as an authority in the field
  • My thoughts on what they can use as a lead magnet, and how they can use a quiz to drive engagement and opt-ins for this resource
  • I look at their current targeting and what can be done in terms of testing
  • Ways they can implement video, including Facebook Lives and video posts, to target their audience and grow their following
  • And more!
Mar 21, 2018

Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up.

Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.

Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy.

We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more!

On the Show Today You’ll Learn:

 

  • What Mike realized about affiliate marketing and the importance of ethics and values
  • How his attitude, perspective, and focus has changed over the last 15 years he’s been doing affiliate marketing
  • His mindset around sourcing products and ways you can improve the products that you’re offering
  • What their email follow-up process looks like and how they’re getting an open rate of about 35%!
  • Why Mike feels that Facebook Messenger is the future and how he's leveraging it in his businesses

 

Mar 16, 2018

Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.

Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

On the Show Today You’ll Learn:

  • How to tell when your Facebook ad campaign is fatigued, and how you can troubleshoot if it is
  • Ways to attract listeners to a new podcast, even if you don’t already have an audience
  • What to consider when looking at a lifetime ad budget versus a daily one
  • How my two-step approach for minimizing audience overlap can help your next ad campaign
  • My plans for this podcast, and why I encourage podcasters to consider posting episodes to YouTube
  • Why my opinion on boosted posts has changed recently, but you still need to have a strategy if you’re considering doing this
  • Why optimizing for landing page views should be something you are testing
Mar 14, 2018

On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!

As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.

Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…

A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place.

On the Show Today You’ll Learn:

  • Who Rachael focused on for this launch and her Facebook ads targeting strategy for getting people to the webinar
  • How she leveraged her client’s large Instagram following, and the ways she was able to get around the price concerns she was hearing  
  • I run through how she can see a cost per conversion in Facebook ads manager, even if the objective of the marketing wasn’t conversions
  • How big of an advantage it is to have a warm audience to market your product to within a short launch period
  • What re-targeting strategies she used after the webinar and how she would re-do the email sequence in the next launch
  • Why a reach objective should be considered when dealing with smaller audiences and how she can use Facebook messenger in her next launch for even better results
Mar 9, 2018

On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences.  One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140.  

In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now. As you’ll hear, these strategies are practical, actionable and easy to implement!

On the Show Today You’ll Learn:

  • How Steve is using chatbots on a free offer to get email and messenger subscribers
  • Ways to use live chat, FAQs and automated response to add people to your messenger subscriber list
  • Facebook’s broad match dynamic product ads can be an easy way to target audiences and get an ROI on autopilot – if you test what audiences it works with first
  • And much more!

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Mar 7, 2018

I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had.

On the Show Today You’ll Learn:

 

  • The best ways to add value and be authentic - and why doing this is more important than ever
  • How Facebook Live videos can be repurposed into paid advertising
  • Using video doesn’t have to be complicated, just do this…
  • Ways to leverage available technology so that you can have more personalized conversations with your audience
  • The two biggest mistakes I see when it comes to Facebook Messenger marketing
  • And much more!

 

Makes sure to tune in to the next episode of the podcast, as I’ll be sharing more of what happened at Social Media Marketing World!

Feb 28, 2018

Today I’m bringing another strategy session with one of my students, Hayley Strzelec. We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses.

I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores.

Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town.

On the Show Today You’ll Learn:

  • How videos and incentives can be implemented effectively into your local marketing campaign
  • Whether I would start with warm audiences or cold traffic and my suggestions for objectives to use
  • Ways that a brand awareness campaign can be used to start building a position of authority for your client
  • What can be done in terms of testing, and a common trap that advertisers fall into when it comes to advertising on Facebook
  • And much more!
Feb 21, 2018

For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website, TheBrownReport.com.

I asked Jason to join me today so that we can dive into the unconventional approach of growing his business using an automated webinar that he started running on YouTube. Jason now spends about $10,000 in paid advertising each month and he’s seeing an amazing 3-to-1 ROI!

I also wanted to share Jason’s story about how he built his business to 500k, all while working a full-time corporate job. You’ll hear how he learned which platform to start using to market his business, how he justifies sharing his entire webinar as a YouTube ad and the trial and error process he used to achieve all the success he has had to date.  

On the Show Today You’ll Learn:

 

  • What makes Jason’s approach to teaching others about the stock market different than most

  • How his business and marketing has evolved, and why he waited to leave his corporate job

  • Why he considers YouTube ads as “game changer” for his business and the approach he took when learning the platform

  • How he’s been able to build his business to run full-time, while he works at it part-time…

  • His recommendations for marketers new to Google marketing

  • The ways that Jason is tracking key metrics like lifetime customer value and conversions

  • My advice on how he can improve his Messenger marketing strategy – in order to stay within Facebook’s policies

  • How Jason consolidated his multiple offers and the reason for this shift in strategy

 

Feb 14, 2018

Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords.

We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive opportunities with Google AdWords (that I know are being overlooked by a lot of people).

Mike gives some great tips on these opportunities and which businesses AdWords are for - and who maybe shouldn’t be spending money on them. He talks about the changes he’s seen in online advertising the past several years, the keys to remarketing, and he also takes us through how he would market a hypothetical business that I ask him about.

You’re going to hear Mike explain why when it comes to Google AdWords, you really don’t need to make it difficult but you do need to understand your limitations and know when it is the right time to get help from a team of experts.

On the Show Today You’ll Learn:

  • How Mike got started in Google AdWords – and the two books that changed the way he thinks about business and money
  • Why he doesn’t focus on Cost Per Click and what metric matters the most to him
  • How to use Google to tell if people actually want what you’re selling and the many ways you can use AdWords in your marketing
  • The importance of diversifying your advertising beyond just Facebook
  • Why Mike feels so strongly that when it comes to advertising using Google, everything starts with tracking!
  • What you absolutely need to be doing now if you’re an E-comm business
  • The top questions to ask when interviewing agencies to work with
Feb 7, 2018

On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you.

I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more.

On the Show Today You’ll Learn:

  • What the recent changes to Facebook’s algorithm for their newsfeed, what it means to your business – and why I think these changes will be good for marketers

  • What you need to consider before making changes to ad an ad set while it’s running

  • Why you shouldn’t be discounting the value of awareness and branding when targeting audiences

  • How to proceed if you’re getting a high relevance score and positive feedback, along with high amounts of negative feedback…

  • What to do if the ad manager doesn’t seem to be tracking conversions
Jan 31, 2018

On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses.

In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge.

We’ll look at where she got the idea to run the challenge, what her objectives were with it and why she went the automated route to deliver it. Tammy also shares how she was able to get a 60% conversion rate on her opt-in page and what she did in terms of an upsell.

The big takeaway I want you to get here is the simplicity of it all. You’re going to hear how she started out promoting her challenge to her Facebook group by listening to the members’ feedback and then refined the funnel from there.

You’ll notice that Tammy only spent about $300 over two weeks to test it out against cold traffic, and her future plans this year to re-run the challenge with some adjustments. This really is something that anyone can do!

On the Show Today You’ll Learn:

  • Why you should be matching your ad image to the one used on your landing page - plus what to consider when choosing the file name for the images
  • Whether or not using long-form copy when targeting cold traffic is a good idea…
  • How to keep your landing page simple – and the advantages of doing this
  • What Tammy did with her Thank You page to generate upsells of $47
  • The often-forgotten step that can increase your funnel’s success tremendously if implemented
Jan 24, 2018

On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera.

The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.

We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.

As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads.

 This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today.

On the Show Today You’ll Learn:

  • The mindset you need to take when starting to run Facebook ads and how Mike approaches Facebook marketing for his business
  • What you should (and shouldn’t) be doing when it comes to Facebook advertising on a limited budget
  • Why to use the conversion objective instead of one for just traffic
  • Ways to use free content to position yourself as an authority – and amplify you’re advertising
  • The reasons that sending leads to your main website, instead of a dedicated sales page, might not be such a bad idea – despite what traditional marketing principles say!
Jan 17, 2018

I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a small fitness and rehab clinic, Fix Body Group, a local company that my wife and I are actually clients of.

Recently the owner of this business, Sean, introduced himself to me and explained the current marketing strategy that they’re using at the local level. I then gave him my suggestions on how they should be using Facebook, as well as Instagram, to grow the business. 

Regardless of what type of business you have, my conversation with Sean is very relevant. I’d like you to take what jumps out at your and apply it to your own business, or for clients that you manage Facebook ads for. As you’ll see, you really don’t have to be spending a lot of money to implement and effective marketing strategy online! 

On the Show Today You’ll Learn: 

  • The key step that you need to start with (and something Sean was missing)
  • Why having a Facebook pixel on your site isn’t enough, and what you need to be doing with it
  • What video strategy I recommend for them, and then what can be done with the content they’re creating
  • The types of ads I’d be testing in their situation
  • And much more! 

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month.

Jan 10, 2018

For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin.

Jim is an expert on this stuff and he has over 20 years experience in subconscious selling and high performance using neurolinguistics and behavioral science. Jim has created a powerful new selling technique, which he calls NeuroPersuasion®.

As you’ll hear, what Jim teaches can do things like shorten your selling cycles and significantly improve your sales performance very quickly. In this episode, we dive into how to use brain triggers and pattern interruptions in your ads, what it means to use metaphorical imagery in your marketing (and what this can do for you), ways to demonstrate your offer to differentiate yourself from others and a whole lot more.

We haven’t talked about a lot of these concepts on the podcast before, and this is an episode that you’re probably going to want to listen to multiple times (and take lots of notes!) to fully grasp the fascinating topics that Jim is talking about today.

On the Show Today You’ll Learn:

 

  • How Jim not only wraps his knowledge of behavioral research around not only NLP, but conversational hypnosis
  • Why just about everyone in sales and marketing is working “backwards”

 

 

  • The amazing discovery about the brain and the decision-making process – how major corporations are using it in their advertising (and you can too)

 

 

  • Why trying to be better than the competition is the wrong approach to take…

 

 

  • Jim’s practical and tactical advice for marketers doing webinars

 

 

  • How you can start entering the conversation your prospect is already having in his or her brain – and the immediate results you will see

 

 

  • Tips for using language patterns and suggestions ethically and effectively

 

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